Should your creative idea be executed or not?

Ms Swissmiss found a pretty good answer to that question on Frank Chimero’s, designer, illustrator and tinkerer from Missouri, USA, website.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded and Co-Founded Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • Jason W.

    This is a very simple idea, but when designing it doesn’t fall under a yes or no answer.

    The better one can visualize and express that visualization the better you can get feedback for it. While inspiration in the making is helpful, when doing something for a customer this will often cause anxiety because they don’t know what you are doing, and haven’t approved of it. Bad things happen when you turn in something that you feel good about but the customer doesn’t.

    Make sure that you keep your heart in all of the project not just certain parts. Projects can often be long, returning to the creative process by organizing will help you keep your head and your heart in the game as the piece progresses.

    In the beginning there may be resistance to try or use some ideas. Should you follow your heart? A simple yes or no may not be the answer, because you may be at the Resistance stage of the creative process?

    What if you loose your passion?
    Incubation and Illumination often occur when you are doing something other than the project. This lets your brain works out the problem in the back ground. Mowing the lawn always helped me come up with those “Eureka” moments.

    Listening to your heart is often subjective; without being able to express ideas visually in the beinning the designer has the ability to withhold the opinions of others.

    The closer we are to the completion stage the more we must pick and choose our battles when working in a team. Think about what we love, hate, and can handle loosing. Can we or others replace it with something better?

    When looking at our feelings we also have to consider if we are settling? If we have lost our motivation and just want to finish the job, how can we get re inspired enough to make it right? Most importantly, is that time spent included in your budget.