Psst, have you heard…

mario_vellandi_word_of_mouth

Everyone that works in communication shares a wet dream and it spells word of mouth.

Creating something that grows a life of its own without the support of mainstream media is what buzz and viral marketing is all about. But when we talk about creating buzz we seldom mention the dark side of the trade.

This visualization made by Mario Vellandi as part of a competition over at Logic+Emotion is a great eye opener. It really nails the fact that word of mouth got that dark side and that’s every brands worst nightmare, something Domino’s Pizza experienced recently.

(What I really love about the bloggosphere is the fact that a single image like this leads me to a new place that I have not yet discovered. Mario’s blog Melodies in Marketing goes straight into my RSS reader.)

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

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  • http://lenalindstrom.blogspot.com/ Lena

    On a slightly related subject, the Net Promoter Score (http://en.wikipedia.org/wiki/Net_Promoter_Score)
    is an excellent way to rate customer satisfaction based on a calculation of promoters and detractors. Of course a scale of 1-10 isn’t as pretty as a cute illustration :)

  • http://lenalindstrom.blogspot.com/ Lena

    On a slightly related subject, the Net Promoter Score (http://en.wikipedia.org/wiki/Net_Promoter_Score)
    is an excellent way to rate customer satisfaction based on a calculation of promoters and detractors. Of course a scale of 1-10 isn’t as pretty as a cute illustration :)

  • http://lenalindstrom.blogspot.com Lena

    On a slightly related subject, the Net Promoter Score (http://en.wikipedia.org/wiki/Net_Promoter_Score)
    is an excellent way to rate customer satisfaction based on a calculation of promoters and detractors. Of course a scale of 1-10 isn’t as pretty as a cute illustration :)

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  • http://melodiesinmarketing.com/ Mario Vellandi

    Hejsan Johan,
    Tack för ‘sharing’ min illustration.
    Hoppas acksa att du finner mina blog artikel bra :)

    Cheers!

  • http://melodiesinmarketing.com/ Mario Vellandi

    Hejsan Johan,
    Tack för ‘sharing’ min illustration.
    Hoppas acksa att du finner mina blog artikel bra :)

    Cheers!

  • http://melodiesinmarketing.com Mario Vellandi

    Hejsan Johan,
    Tack för ‘sharing’ min illustration.
    Hoppas acksa att du finner mina blog artikel bra :)

    Cheers!

  • http://www.ronnestam.com/ ronnestam

    Hey Mario! Great Swedish!

    Absolutely. In case you didn’t notice your blog went straight into my blogroll! Keep up the goo…great work.

    Best regards
    Johan

  • http://www.ronnestam.com/ ronnestam

    Hey Mario! Great Swedish!

    Absolutely. In case you didn’t notice your blog went straight into my blogroll! Keep up the goo…great work.

    Best regards
    Johan

  • http://www.ronnestam.com ronnestam

    Hey Mario! Great Swedish!

    Absolutely. In case you didn’t notice your blog went straight into my blogroll! Keep up the goo…great work.

    Best regards
    Johan

  • ElangoPrasiddhi

    where do i get more information on this

  • ronnestam

    about this? Follow the links…