Psst, have you heard…

mario_vellandi_word_of_mouth

Everyone that works in communication shares a wet dream and it spells word of mouth.

Creating something that grows a life of its own without the support of mainstream media is what buzz and viral marketing is all about. But when we talk about creating buzz we seldom mention the dark side of the trade.

This visualization made by Mario Vellandi as part of a competition over at Logic+Emotion is a great eye opener. It really nails the fact that word of mouth got that dark side and that’s every brands worst nightmare, something Domino’s Pizza experienced recently.

(What I really love about the bloggosphere is the fact that a single image like this leads me to a new place that I have not yet discovered. Mario’s blog Melodies in Marketing goes straight into my RSS reader.)

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  • On a slightly related subject, the Net Promoter Score (http://en.wikipedia.org/wiki/Net_Promoter_Score)
    is an excellent way to rate customer satisfaction based on a calculation of promoters and detractors. Of course a scale of 1-10 isn’t as pretty as a cute illustration 🙂

  • On a slightly related subject, the Net Promoter Score (http://en.wikipedia.org/wiki/Net_Promoter_Score)
    is an excellent way to rate customer satisfaction based on a calculation of promoters and detractors. Of course a scale of 1-10 isn’t as pretty as a cute illustration 🙂

  • On a slightly related subject, the Net Promoter Score (http://en.wikipedia.org/wiki/Net_Promoter_Score)
    is an excellent way to rate customer satisfaction based on a calculation of promoters and detractors. Of course a scale of 1-10 isn’t as pretty as a cute illustration 🙂

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  • Hejsan Johan,
    Tack för ‘sharing’ min illustration.
    Hoppas acksa att du finner mina blog artikel bra 🙂

    Cheers!

  • Hejsan Johan,
    Tack för ‘sharing’ min illustration.
    Hoppas acksa att du finner mina blog artikel bra 🙂

    Cheers!

  • Hejsan Johan,
    Tack för ‘sharing’ min illustration.
    Hoppas acksa att du finner mina blog artikel bra 🙂

    Cheers!

  • Hey Mario! Great Swedish!

    Absolutely. In case you didn’t notice your blog went straight into my blogroll! Keep up the goo…great work.

    Best regards
    Johan

  • Hey Mario! Great Swedish!

    Absolutely. In case you didn’t notice your blog went straight into my blogroll! Keep up the goo…great work.

    Best regards
    Johan

  • Hey Mario! Great Swedish!

    Absolutely. In case you didn’t notice your blog went straight into my blogroll! Keep up the goo…great work.

    Best regards
    Johan

  • ElangoPrasiddhi

    where do i get more information on this

  • ronnestam

    about this? Follow the links…