Everyone that works in communication shares a wet dream and it spells word of mouth.
Creating something that grows a life of its own without the support of mainstream media is what buzz and viral marketing is all about. But when we talk about creating buzz we seldom mention the dark side of the trade.
This visualization made by Mario Vellandi as part of a competition over at Logic+Emotion is a great eye opener. It really nails the fact that word of mouth got that dark side and that’s every brands worst nightmare, something Domino’s Pizza experienced recently.
(What I really love about the bloggosphere is the fact that a single image like this leads me to a new place that I have not yet discovered. Mario’s blog Melodies in Marketing goes straight into my RSS reader.)