In november 2007 I spoke at the Daytona Sessions. I was asked to predict 10 things that would have an impact on digital communication in 2012.
Nr 3 was “Advertising will move into the TV sofa again”. The trend forecast was based on the idea that both Microsoft and Apple will in one way or another integrate their operative systems into the TV before 2012.
The Consumer Electronics Show kicked off yesterday. Opening speaker was Steve Ballmer who took the opportunity to announce that Microsoft will make the beta test version of its new Windows 7 operating system available to the public for download on Friday. Apart from that, Steve kept on coming back to where the future lies for Windows – three focus areas: TV, Computer and Mobile. Mr Ballmer then talked about how Windows would be shaped in the future to fit usage in the TV room.
So, nr 3 is in the bag!
I got word of the news through Swedish IDG.