Passion Makes You:

My daughter Ebba has a passion for Swings. I have a passion for Instagram.

Run a million miles
Walk deserts
Dive to the bottom of the sea
Fly to the moon
Surf monsters
Jump skyscrapers
Dance all night
Party all day
Get a tattoo
Kiss first
Do stupid things
Do bad things
Do good things
Love forever and leave behind
Passion makes us switch.

Passion never takes sides. Passion is never right or wrong. Passion is purely a small spark of genius hidden inside our hearts that guides us into the unknown. Passions is what drives us, it’s the fuel of excellence and success. Find your passion and live!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • Hans Gerremo

    I agree! If you do not have passion for what you do, either it is private or proffesionell. Stop and so something else. Hans Gerremo

  • http://www.citynetwork.se/ Johan

    It is also the biggest driver behind entrepreneurs… like you! ;-)

  • http://www.ronnestam.com/ Johan Ronnestam

    Damn right you are :)

  • David Burlison

    Well done article-very interesting/informative..

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