Here’s To The Crazy Ones

January 25, 2011

I am at Bromma airport in Sweden on my way to speak in Gothenburg tomorrow. As I’m sitting in the lounge surfing the web I suddenly found myself reading the copy of what in my opinion is one of the most inspiring texts in the world. The think different campaign by Apple in 1997. To [...]

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Baidu Maps Makes Me Smile

January 21, 2011

If you have people smiling after they’ve interacted with your brand I’d say half of the game is won. Just seconds ago I browsed through Visualjournalism where I read a post about Googles Chinese competitor Baidu and their newly launched equivalence to Google Map. Baidu has launched a SimCity styled map engine. It made my day. [...]

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AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?

January 20, 2011

The other day I wrote quite a long post on the future of integrated communication from a digital perspective. I stressed the fact that in order for your brand to create and maintain strongs brand  in the future you’ve gotta provide people with true values not just fun stuff that entertains. On top of that [...]

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Why You Should Wait To Use Facebook Email

January 16, 2011

Yesterday Facebook mail was launched here in Sweden and it’s been said it’ll be a game changer. This morning I had to give it a go. After all, if I’m supposed to use it in one way or another it’s good to know how it works…or not works. After a quick analysis I’d say

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Future Integrated Communication From A Digital Perspective

January 13, 2011

Leading a brand? Thinking about how to create a long term integrated communication platform? Think no more cause I’ll share the model I’ve been using for the last three years when leading brands into the future of advertising, communication and advertising. Normally I’d work a company or brand through a series of workshops. We would [...]

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Let Me Introduce JAJDO – A Swedish App Brand For Kids

January 4, 2011

We’re four days into 2011 and I’m in Tandådalen, a Swedish ski resort, skiing. Before heading out to rips some snow I thought I’d update the blog with my latest venture. 6 days from now I’m kick-starting my latest company – JAJDO. Sometime last summer after having seen my two daughters rock the iPad an [...]

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How To Successfully Identify A Future Trend

December 28, 2010

I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!

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2010 Is Coming To An End. Here Are Some Things I Did

December 25, 2010

Yet another year has almost passed. This one has been filled great things. During the year I’ve created brand concepts, communication strategies and digital brand presences for a number of different brands. I released my first book or whatever you wanna call it. I spoke about future trends, communication and advertising at more than 80 events [...]

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So What About Volvo? Does Your Site Suck Too?

December 22, 2010

Yesterday I wrote a blog post about SAAB. It obviously created some sort of attention since I almost had a new unique visitor record. Among the commenters were official SAAB representatives, positive even though I had quite a strong tone in my post. Another commenter, a bit surprising, was David Holecek, Interactive Marketing Manager at Volvo [...]

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Dear Saab. Your Site Sucks

December 21, 2010

Usually when I don’t like something I try to give constructive feedback. But in this case there’s just to much of a history involved. About 9 years ago I tried to pitch ideas on Saab. Partly because I really wanted to work with a car brand and partly because they were Swedes. Already back then [...]

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Don’t Fall In Love With Your History. Embrace Your Future!

December 21, 2010

It is hilarious. For as long as I’ve lived map-makers of the world has tried about a trillion different ways to fold a map so that it doesn’t crumple. Then suddenly someone, in this case a young designer named Emanuele Pizzolorusso from Milan, decides to look at the problem from a new perspective. What if [...]

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How I Create

December 9, 2010

When I’m handed a problem, any kind of problem, I learn as much as I can about the subject. I do this as fast as possible as I wanna keep that fire burning. Then I start thinking about possible solutions, draw things on paper, write and design things on my computer and ad shapes to [...]

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