Social Media And Our Beloved Europe? The Truth Or At Least Part Of It.

January 22, 2010

Students over at the Berghs School of Communication asked for some advice on research about social networking behaviours in Europe.
As I gathered my links and sources from my Delicious account I ran into this wonderful presentation below by Tom Smith from Trendstream. The presentation was given by Tom to the IAB Europe Social Media Research [...]

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How To Create A Great Ad For A Beer Brand? Easy! – You Don’t!

January 20, 2010

So there you are. Heading a beer brand. You’ve turned into a ‘baldy’ since most of your hair has fallen off due to crazy competition, expensive media investments leading nowhere, a product that is older than your ancestors (I’m talking the ones that lived before we had bikes and shit). Now you want people to [...]

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Come On Over and I’ll Print A Lasagna or Pizza For Dinner!

January 14, 2010

I spent far to much of my youth riding my snowboard, so getting me into MIT would probably involve both bribes and plastic surgery. But if I had, the MIT Media Lab is for sure the place to be if you wanna tap into the future for real.
Hidden in room 320 you’ll find Pattie Maes [...]

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Winners of the Book on Top 10 Posts on Future Branding

January 13, 2010

Days before 2009 ended I announced the release of my first book or whatever you wanna call it. As I did so I tweeted that the first 50 people who would retweet the message would be sent a free signed copy

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Take Me Home Now!

January 8, 2010

Those are the words the packaging of your product should whisper over and over and over again. The customers immediate response should of course be – I want to live the rest of my life with you no matter if it will make me go bankrupt!

This is exactly what Soon Mo Kang’s Tea Bag packaging [...]

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Svenska politiker i sociala och digital media under valet 2010. Några råd på vägen – Det handlar om vem du är, vad du tycker och hur vi kan bli vänner.

January 5, 2010

Det började igår med att jag läste en artikel på SVD där man skriver: “Sociala medier ny PR-kanal”. Strax efter retweetade jag @byBalsam som uppmärksammat chefredaktören Martin Jönssons morgontweet (som senare bloggade om allt buzz). Inte många timmar efter postar Brit Stakston en strålande betraktelse av hela historien som hon idag följde upp med en [...]

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Brand and Communication Predictions For 2010 by Johan Ronnestam

December 31, 2009

This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in.
Brands seem to have [...]

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A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam

December 30, 2009

I’ve always wanted to write a book. This is NOT it!
So far this year my blog have had more than 115 000 unique visitors and just over 240 000 visits. I’ve written more than 500 blog posts covering everything from design, gadgets, trends, technology, advertising, innovations, personal things, branding and more.
About 28% of the visitors [...]

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Waving Good Bye To 2009 – Google Waving That Is!

December 22, 2009

Who said Google Wave couldn’t be made to good use. Hmm…I sort of did at this networking meeting the other day when we talked about the biggest fails of 2009. At least we haven’t seen that many good cases yet but of course they will follow.
Whirled Interactive (same guys who gave us Pulp Wave) use [...]

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Successful Culting of Brands: 10 Easy Steps – A Book Tip & My Reflections

December 22, 2009

One thing I love about the internet is the fact that suddenly you find things that haven’t surfaces for many years. Last week, thanks to AdLab I got word of a book by Douglas Atkin – ‘The Culting of Brands’. Douglas wrote this book back in 2004 but as I’m reading it I’d say it’s [...]

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10 Packaging Concepts That Bring Boring Objects & Products to Life

December 13, 2009

I‘ve spent some time this evening browsing my favorite packaging site The Dieline. That’s when I suddenly realized I should blog about packaging today.
When I speak about creativity and innovation and how it must be a part of every interaction (especially packaging) you have with your customers one of the most common replies I get [...]

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Google Introduce Live Search and Augmented Reality With Google Goggles

December 8, 2009

Smart move. Just when we’re about to be swarmed with augmented reality apps Google takes a step forward and turns the whole hype into something mainstream.
Yesterday the search company introduced a number of new things. Apart from the new live search my favorite was Google Goggles. A new app for the Android that let’s you [...]

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