Here you go. My Netvibes feeds again!

February 28, 2013

Netvibes. Still my favorite feed reader.  Back in 2008 I wrote a blog post telling you how I used Netvibes to monitor tons of blogs. Then in 2011 I wrote a blogpost teaching you how I “stay ahead of the competition“. Now the time has come again to share some love. I’ve uploaded my updated XML [...]

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What makes people take action?

February 27, 2013

The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than [...]

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How to think when recruiting social media experts for your brand or company

February 26, 2013

Mother Teresa knew social media long before it existed! Tons of brands are recruiting social media experts. Here’s a little something for you all to think about. A typical ad reads: To apply for this role we believe you; are an expert in social media, know how to spot trends, got extraordinary abilities to express [...]

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GoPro on steroids. Getting your hands on a pair of Google Glass soon a reality

February 25, 2013

Would you wear a pair of these? I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but [...]

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Still valid. Top 10 blog posts on future branding and communication.

February 24, 2013

In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication ps. I’ve got some if you wanna get your hands on an old [...]

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The future for brands and companies looking to survive and thrive

February 23, 2013

Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black. 2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that [...]

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Jetlagged.

February 22, 2013

I’m taking part in this #Blogg100 challenge that means I’m supposed to blog once a day for 100 days in a row. I’ve just travelled for more than 24 hours and I’ve gotta get some sleep. This means that this blog post is all you’ll get from me today. See you tomorrow!

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Digital takes direct out of Direct Marketing

February 21, 2013

The last two days I’ve been hidden away in a conference room in Stockholm. We’ve been about 40 individuals who have been chosen to work in the Jury for Guldnyckeln, Swedens first competition for direct marketing. It’s interesting to see how the challenges of marketing slowly but surely erases the borders between different communication activities. [...]

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Don’t fall in love with technology. Fall in love with humans!

February 20, 2013

Roland added some great value when they created the Roland TB-303 If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No [...]

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Content made for attention vs content made for relation

February 19, 2013

Four weeks ago I wrote a blogpost on how we’re moving from a content is king world to a quality is king world. However, if you’re one of the lucky ones who’ve got tons of fans you might have a challenge. Your fans might crave tons of content and sooner or later you’ll end up [...]

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Beauty is a beast!

February 18, 2013

I’ve written about surfing before and why I love it. I’m not sure I’d be that thrilled to paddle into this though! The video shows Teahupoo on Aug 27th 2011 during the Billabong Pro. Many calls this the biggest and gnarliest Teahupoo ever ridden. The French Navy even labeled this day a double code red [...]

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The most worthless question and the question to die for!

February 17, 2013

What are you doing tomorrow? Now that’s a worthless question. You have no idea if you’re even alive tomorrow. Far too many people expect great things in the future but they’re not living today. You might say that goals are ok and of course they are, I’ve got tons of them. But it’s the journey [...]

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