A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the classic [click to continue…]
Netvibes. Still my favorite feed reader.
Now the time has come again to share some love. I’ve uploaded my updated XML file for you here to download. ‹‹ Right click to download and then head to Netvibes, open an account if you haven’t [click to continue…]
The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than it’s ever been to make people take action. We’re spoiled and [click to continue…]
Mother Teresa knew social media long before it existed!
Tons of brands are recruiting social media experts. Here’s a little something for you all to think about.
A typical ad reads: To apply for this role we believe you; are an expert in social media, know how to spot trends, got extraordinary abilities to express yourself in text, have proven studies within communication, PR, media or equivalent with at least 1 year of working experience, have the knowledge to make sure our social media presence is in line with other communication activities, can plan and schedule our presence
Would you wear a pair of these?
I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but I do remember the first day I walked down a street in Stockholm and made a phone call on that thing. People looked at me suspiciously and I should probably be grateful that [click to continue…]
In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication
ps. I’ve got some if you wanna get your hands on an old school copy.
Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black.
2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that used digital assets to substantially create a better product experience or vice versa. Nike launched their Nike Fuel bracelet that kept track of every moment of your life but in order to fulfill your experience an account on Nike+ was needed. Activision had great success with Skylanders, a game you played on your game console but you had to buy physical characters to reach further into the game.
Philips innovates a business that hasn’t changed for ages.
Only weeks ago I installed the new HUE lightbulb from Philips. Controlled from my iPhone or iPad (or Android if you prefer) but experienced for real. And last week I noted the latest pair of headphones accessory from [click to continue…]
I’m taking part in this #Blogg100 challenge that means I’m supposed to blog once a day for 100 days in a row.
I’ve just travelled for more than 24 hours and I’ve gotta get some sleep. This means that this blog post is all you’ll get from me today. See you tomorrow!
The last two days I’ve been hidden away in a conference room in Stockholm. We’ve been about 40 individuals who have been chosen to work in the Jury for Guldnyckeln, Swedens first competition for direct marketing. It’s interesting to see how the challenges of marketing slowly but surely erases the borders between different communication activities. When you look at the DM sector I think this is more visible than
Roland added some great value when they created the Roland TB-303
If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No one truly cares about technology, we care about what [click to continue…]
Four weeks ago I wrote a blogpost on how we’re moving from a content is king world to a quality is king world. However, if you’re one of the lucky ones who’ve got tons of fans you might have a challenge. Your fans might crave tons of content and sooner or later you’ll end up with money problems. After all, tons of