On my way home from 6 days on Lanai, Hawaii that changed my life

ronnestam_diving_with_dophins_lanai

Me interacting with Mr Dolphin, his friends and family.

I have spent the last 6 days on Lanai, Hawaii together with a good friend. We’ve been down here attending Tibco’s yearly conference. He as an employee and me as a guest. The optimum setup for me as I’ve focused more on exploring the island than business.

Apart from getting to know Vivek Ranadivé, Tibco founder and technology innovator, and learning about his thoughts on the future I also got the chance to chat quite a lot with Roger Craig, who (who by the way also blogs) considered one of the worlds best American football players. Roger is working with marketing at Tibco (smart move) and we found common grounds. There is so much to learn from people like this. If you ever meet one of them, don’t stay on the bench. Get up and interact.

My best appointment however was meeting Mr Dolphin with friends and family. Every day we headed down to the ocean to snorkel with these guys. I’ve been diving and surfing with dolphins before. Back in the 80s and early 90s when I was snowboarding professionally I traveled every year to Ireland to surf and sometimes we ended up surfing with these wonderful animals. But the last couple of days on Lanai has been crazy. I got my camera out and snapped some shots.

dolphins_big_group_hawaii_lanai

Every day about 50-70 dolphins has visited the bay where we stayed. A little bit further out 10 Humpback whales watched us. They were too far out to swim to (I tried) but their presence in the background was out of this world.

dolphins_lanai_hawaii_ronnestam

I’m using a small Olympus 725SW that is not optimum when it comes to shooting underwater. But, much inspired by Wayne Levin, a photographer actually living on Hawaii I got the images into Photoshop and turned them into black and white ones. What a difference.

ronnestam_hawaii_group_dolphins_swimming

What before was a regular, quite bad shot of the dolphins instead turn into something out of this world. I’ll at least frame 2 or 3 of them once I get back home.

dolphins_lanai_ronnestam_photography

In color, quite ordinary and bad in quality

dolphins_lanai_bw_ronnestam_photography

In black & white, transformed into timeless and dream-like art

It is amazing to see that sometimes a simplistic change in the character of a photo totally turns it into something timeless and dreamlike. Changing focus and looking the other way usually do, remember that when you’re creating communication. Don’t just look in front of you…the solution might be hiding somewhere else. And suddenly you’ve created art!

blurry_dolphins_on_lanai_dancing

Related Posts Plugin for WordPress, Blogger...

Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://www.minegoestoeleven.com/ Per Robert Öhlin

    I was stunned by your pictures. Two of them are really beautiful.

  • http://www.minegoestoeleven.com Per Robert Öhlin

    I was stunned by your pictures. Two of them are really beautiful.

  • http://www.linkedin.com/in/peterhofer Peter Hofer

    The second picture is amazing – look like they are drowned!

  • http://www.linkedin.com/in/peterhofer Peter Hofer

    The second picture is amazing – look like they are drowned!

  • http://www.ronnestam.com/ ronnestam

    Thanks both of you. I’ve added two more that I think is nice :)

  • http://www.ronnestam.com ronnestam

    Thanks both of you. I’ve added two more that I think is nice :)

  • kelleyeling

    I have not been to Lana'i in many years. The first time I was there was in the late 80s… Manele Bay Hotel was just being finished built, the airport was about 1000sf and none of the roads were paved. Everything, and I mean everything closed from 12-2ish and Sundays. I rented a car but never even stepped on the gas, just rolled around in drive. Such an amazing place. Has much changed?

  • ronnestam

    Hey Kelley,

    Actually not that much. Of course it's a larger airport, paved roads
    etc. There's a couple of hotels. But as I understand it the whole
    island is a reserve so not much more can be built and most of the
    island is very well protected. In the late 80s the were still growing
    pineapples huh? That's been closed down.

    Very lovely island and the nature is striking!

  • http://KelleyEling.wordpress.com Kelley Eling

    I have not been to Lana'i in many years. The first time I was there was in the late 80s… Manele Bay Hotel was just being finished built, the airport was about 1000sf and none of the roads were paved. Everything, and I mean everything closed from 12-2ish and Sundays. I rented a car but never even stepped on the gas, just rolled around in drive. Such an amazing place. Has much changed?

  • ronnestam

    Hey Kelley,

    Actually not that much. Of course it's a larger airport, paved roads
    etc. There's a couple of hotels. But as I understand it the whole
    island is a reserve so not much more can be built and most of the
    island is very well protected. In the late 80s the were still growing
    pineapples huh? That's been closed down.

    Very lovely island and the nature is striking!

  • Pingback: Case - Rebranding: Turning A Diving Brand With Heritage Into A Brand With A Future — Blog of Ronnestam