New York Times reinvents online newspaper reading with a new skimmering interface

Yesterday ReadWriteWeb reported on a new article skimmer interface over at New York Times. It’s a stunning new way to let you quick read the headlines of all the latest news from the Sunday Times. The simplicity of this thing is striking yet genius.

new_york_times_quick_reading

And as often before it turns out that content, usability and simplicity beats smart, strange and unique solutions online. Just have a look at Craiglists, the mother of simplicity.

Navigating on a website is merely a road to our goal ›› the content. By creating an interface that consist of a number of boxes that contain a small image, headline and an intro text, this new prototype makes it very easy for me to come back and browse the latest news in all categories. It doesn’t take me more than a couple of minutes until I’ve browsed the first page and another 16 sections.

The navigational experience is very close to my personal favorite RSS tool Netvibes. I bring all the feeds I want to read into my Netvibes account and then it doesn’t take me long to browse through the latest news online.

netvibes_johan_ronnestam

One of Johan Ronnestams Netvibes tabs.

The great benefits with these kind of solution is the way everything is equally weighed in terms of size, colors and content. The eye races over the screen and we’re not far from the offline morning paper behavior when we skimmer the newspaper before actually reading it. This was of course something that the Times wanted to replicate. Once they launch this simple interface as an iPhone widget then I’ll be the first to start using it. Until then I’ll continue to read my favorite Times sections through Netvibes, basically the same except for that Netvibes is actually better since you can read the entire article without leaving the interface.

What should you do? Judge for yourselves.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://www.minegoestoeleven.com/ Per Robert Öhlin

    Great news! I wish there was a WordPress theme like this. I’ve been pondering about the possibility to make a design like this for a while.

  • http://www.minegoestoeleven.com Per Robert Öhlin

    Great news! I wish there was a WordPress theme like this. I’ve been pondering about the possibility to make a design like this for a while.

  • http://www.ronnestam.com/ ronnestam

    Hmm, the closest thing I’ve seen is the Upstart blogger theme. But it all depends on how you use it.

  • http://www.ronnestam.com ronnestam

    Hmm, the closest thing I’ve seen is the Upstart blogger theme. But it all depends on how you use it.

  • http://www.minegoestoeleven.com/ Per Robert Öhlin

    Well… no. That’s not what i had in mind. I really like Helvetica and big type, but I’m looking for something more in line with the NYT site you showed above. The best looking I’ve found so far is Judith Wolst’s blog »Internetionalisering«. (Your’s, of course, is also crisp and clean.)

    Wouldn’t it be possible to create a design like NYT (or Judith’s) with three to five columns, along with the usual column with the links, categories, etcetera?

  • http://www.minegoestoeleven.com Per Robert Öhlin

    Well… no. That’s not what i had in mind. I really like Helvetica and big type, but I’m looking for something more in line with the NYT site you showed above. The best looking I’ve found so far is Judith Wolst’s blog »Internetionalisering«. (Your’s, of course, is also crisp and clean.)

    Wouldn’t it be possible to create a design like NYT (or Judith’s) with three to five columns, along with the usual column with the links, categories, etcetera?

  • Kurtis Beavers

    Finally, online newspaper designer are starting to adapt their layout designs to make the best of this very different-from-print medium. This is absolutely brilliant.

    It’s thinking like this that will make online “newspaper” viewing an experience that will save news organizations.

  • Kurtis Beavers

    Finally, online newspaper designer are starting to adapt their layout designs to make the best of this very different-from-print medium. This is absolutely brilliant.

    It’s thinking like this that will make online “newspaper” viewing an experience that will save news organizations.

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  • http://www.onlineuniversalwork.com Kon Abaga

    I have visited this site and got lots of information than other site visited before a month.


    online course

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