A couple of weeks back I was invited to give a speech at the European Snowboard Industry Forum in Livigno.
Back in the end of the 80´s and beginning of the 90´s I was a member of the Swedish National Team in snowboarding. In these days snowboarding was still a underground thing that gathered a bunch of surfers, skaters and skiers. There was a sense of being part of something special that was about to get big.
The cool thing with going to Livigno this year was that a lot of the guys I used to meet in the World Cup had stayed in the business. So, once we all gathered in the bar it felt like I had flown back in time 17 years.
Anyway, the presentation I held was appreciated so I though I’d share it with my blog-followers.
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