Mobile + GPS + Camera + 3G + social networks = Live tagging

Richard Gatarski wrote on his blog earlier today about a new iPhone app called Sekai Camera. It’s so cool so I just had to spread the news.

The Sekai Camera was presented by TonchiDot on TechCrunch50 earlier in september. This new app makes it possible to combine online data with offline positions. Basically, if you turn the iPhone camera on you can start tagging GPS positions. A clean little user interface let’s you sort and view content on the live world the way you want it. This really shows what you can do with a mobile that is equipped with GPS, Motion sensors, camera, 3G connections. Most important however is the SDK that let’s people build whatever they want for the phone. I wrote a couple of month ago about Social Television. Some of you might have thought that that vision was far off? Well, now you see. Everything is possible.

Great. Finally you don’t need to wear a red rose when you’re on a blind date!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • TimoteoManna

    Don't go to a blind date without having any blind date uncensored hint as to what kind of person you are about to entrust your one evening with. A little bit of planning will go a long way toward having a successful blind date.

  • TimoteoManna

    Don't go to a blind date without having any blind date uncensored hint as to what kind of person you are about to entrust your one evening with. A little bit of planning will go a long way toward having a successful blind date.