Microsoft Advertising And Indikat Says I’m Good At What I Do. Thank You!

I am a Swede. We’re not supposed to say we’re good at something. In fact even when others say we’re good we’re not supposed to say that either. We even have a name for it – ‘Jantelagen‘.

But I’m not like other Swedes and on top of that I’m pretty darn proud about the fact that the readers of Microsoft Advertising and Indikats monthly newsletter have named me Swedens most influential authority within the field of digital communication and innovation. Thank you!

Read it in Swedish or English (Google Translated).

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded and Co-Founded Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • christinaknight

    Grattis Johan! Dina insatser är beundransvärda!

  • ronnestam

    Christina ›› Stort tack!

  • Razmus Svenningson

    Grattis Johan! Kan inte annat än hålla med föregående “talare”. Uppskattar din blogg väldigt mycket.

  • ronnestam


  • per_t

    Grattis, förbannat kul! Ett erkännande som du arbetat dig till, skulle jag säga :)

  • Theresa Beffa @Tbeffs

    It's well deserved, Congratulations Johan! There's nothing wrong with having pride in your work. You're just as likely to admit if your work is crap too, although it never is. Your a humble man, so enjoy the moment. You've earned it.

  • ronnestam

    Hey T!

    Thanks a million for your kind words! Hugs!

  • ronnestam

    Tack Per :)