Listen to Seth Godins ‘Tribes’ for free.

tribes_seth_godin_audiobook

One of my latest reads – Seth Godins ‘Tribes’ is a book I can warmly recommend. I especially like the way it talks about consumers today and the need to establish a conversation rather than keep on broadcasting your message without listening.

A simple yet great qoute from ‘Tribes’

Here’s the marketing math:
Ideas that spread, win.
Boring ideas don’t spread. Boring organizations don’t grow.

My thought was to write a longer review of it but then I found that you can download it as an audiobook for free. So, half asleep looking forward to the weekend I’ll save yours and my time and instead give you the link. Here’s Seth Godins ‘Tribes’ as an audiobook for free. Go, listen, change!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://onethatknows.com/ Omer Rosenbaum

    Bra jobb Johan!!!
    Tusen tack för dig.

  • http://onethatknows.com Omer Rosenbaum

    Bra jobb Johan!!!
    Tusen tack för dig.

  • http://www.onemanproductions.se/blog Johan Svahn

    Tack för tipset om länken. Jag behövde något nytt att lyssna på medan jag sitter på tunnelbanan till och från jobbet :)

  • http://www.onemanproductions.se/blog Johan Svahn

    Tack för tipset om länken. Jag behövde något nytt att lyssna på medan jag sitter på tunnelbanan till och från jobbet :)

  • http://www.ronnestam.com/ ronnestam

    Vassego, båda två!

  • http://www.ronnestam.com ronnestam

    Vassego, båda två!

  • http://walternaeslund.com/ Walter Naeslund

    …och jag som betalade 62 kr för min på iTunes Store för inte alls länge sen. Men det är en bra bok från en smart person som förstått värdet i att skriva många korta böcker istället för en lång.

  • http://walternaeslund.com Walter Naeslund

    …och jag som betalade 62 kr för min på iTunes Store för inte alls länge sen. Men det är en bra bok från en smart person som förstått värdet i att skriva många korta böcker istället för en lång.

  • http://www.ronnestam.com/ ronnestam

    Ah, men betalt godis smakar godare (ibland )

  • http://www.ronnestam.com ronnestam

    Ah, men betalt godis smakar godare (ibland )

  • http://walternaeslund.com/ Walter Naeslund

    haha. inte i lågkonjunktur.

  • http://walternaeslund.com Walter Naeslund

    haha. inte i lågkonjunktur.

  • http://www.ronnestam.com/ ronnestam

    True true ;)

  • http://www.ronnestam.com ronnestam

    True true ;)