Comments on: Let’s start a revolution – get of the boat and build yourselves a new brand transportation system. http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/ Innovative communication and advertising from Sweden with love Thu, 09 Feb 2012 10:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: lindadamond http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-20802 lindadamond Wed, 20 Jan 2010 21:55:48 +0000 http://www.ronnestam.com/?p=1964#comment-20802 When you talk about communication and media nowadays, it doesn't seem as one and the same thing to me. Media is indeed communicating, but the truth is that many wrong messages are sent that way: with the help of the media. When you talk about communication and media nowadays, it doesn't seem as one and the same thing to me. Media is indeed communicating, but the truth is that many wrong messages are sent that way: with the help of the media.

]]> By: Elia Morling http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-7854 Elia Morling Fri, 20 Feb 2009 22:35:01 +0000 http://www.ronnestam.com/?p=1964#comment-7854 When words are not enough, simply say 'Amen'. When words are not enough, simply say ‘Amen’.

]]> By: Elia Morling http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-23893 Elia Morling Fri, 20 Feb 2009 22:35:00 +0000 http://www.ronnestam.com/?p=1964#comment-23893 When words are not enough, simply say 'Amen'. When words are not enough, simply say ‘Amen’.

]]> By: Per Robert Öhlin http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-7844 Per Robert Öhlin Fri, 20 Feb 2009 09:23:46 +0000 http://www.ronnestam.com/?p=1964#comment-7844 I agree with both of you. If we look back on the last decade, it's easy to see that there are three kinds of different competences that will become crucial for future success: Digital understanding. Advertising (how to tell a compelling story in different media). And the overlapping PR (how to spread the news). Hm... maybe I should elaborate on this in my next blog post...? I agree with both of you. If we look back on the last decade, it’s easy to see that there are three kinds of different competences that will become crucial for future success:

Digital understanding.
Advertising (how to tell a compelling story in different media).
And the overlapping PR (how to spread the news).

Hm… maybe I should elaborate on this in my next blog post…?

]]> By: Per Robert Öhlin http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-23892 Per Robert Öhlin Fri, 20 Feb 2009 09:23:00 +0000 http://www.ronnestam.com/?p=1964#comment-23892 I agree with both of you. If we look back on the last decade, it's easy to see that there are three kinds of different competences that will become crucial for future success: Digital understanding. Advertising (how to tell a compelling story in different media). And the overlapping PR (how to spread the news). Hm... maybe I should elaborate on this in my next blog post...? I agree with both of you. If we look back on the last decade, it’s easy to see that there are three kinds of different competences that will become crucial for future success:

Digital understanding.
Advertising (how to tell a compelling story in different media).
And the overlapping PR (how to spread the news).

Hm… maybe I should elaborate on this in my next blog post…?

]]> By: ronnestam http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-7842 ronnestam Fri, 20 Feb 2009 07:27:54 +0000 http://www.ronnestam.com/?p=1964#comment-7842 Just to make my point clear. I do not at all think that traditional advertising doesn't have a role. I just want to stress the fact that traditional advertising should be planned after digital platforms and not vice versa Good point about piggy backing! Just to make my point clear. I do not at all think that traditional advertising doesn’t have a role. I just want to stress the fact that traditional advertising should be planned after digital platforms and not vice versa

Good point about piggy backing!

]]> By: ronnestam http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-23891 ronnestam Fri, 20 Feb 2009 07:27:00 +0000 http://www.ronnestam.com/?p=1964#comment-23891 Just to make my point clear. I do not at all think that traditional advertising doesn't have a role. I just want to stress the fact that traditional advertising should be planned after digital platforms and not vice versa Good point about piggy backing! Just to make my point clear. I do not at all think that traditional advertising doesn’t have a role. I just want to stress the fact that traditional advertising should be planned after digital platforms and not vice versa

Good point about piggy backing!

]]> By: Björn Alberts http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-7834 Björn Alberts Thu, 19 Feb 2009 23:37:44 +0000 http://www.ronnestam.com/?p=1964#comment-7834 Interesting thoughts. The other day I heard Daniel Rytterström at Google saying that TVCs are the best way to drive traffic. I guess he meant increasing searches at Google for certain key words. I also guess he has not made any ROI analysis on that. Though I think his point was that if you do TVCs maker sure you integrate it with a SEM-campaign. Or better, if hour competitor runs a TVC and has missed the SEM-stuff. Maker sure you buy the key words instead. Piggy backing in the age of search. :-) @Per Robert Öhlin I agree with you, there is a lot of people in the digital arena that has fundamental lack of competence in marketing in general. I'm not sure one have to make a difference between digital and traditional. I think many could be better of with some basic knowledge of behaviour, target group insights, customer journeys and the psychology of influence. Interesting thoughts. The other day I heard Daniel Rytterström at Google saying that TVCs are the best way to drive traffic. I guess he meant increasing searches at Google for certain key words. I also guess he has not made any ROI analysis on that. Though I think his point was that if you do TVCs maker sure you integrate it with a SEM-campaign. Or better, if hour competitor runs a TVC and has missed the SEM-stuff. Maker sure you buy the key words instead. Piggy backing in the age of search. :-)

@Per Robert Öhlin I agree with you, there is a lot of people in the digital arena that has fundamental lack of competence in marketing in general. I’m not sure one have to make a difference between digital and traditional. I think many could be better of with some basic knowledge of behaviour, target group insights, customer journeys and the psychology of influence.

]]> By: Björn Alberts http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-23890 Björn Alberts Thu, 19 Feb 2009 23:37:00 +0000 http://www.ronnestam.com/?p=1964#comment-23890 Interesting thoughts. The other day I heard Daniel Rytterström at Google saying that TVCs are the best way to drive traffic. I guess he meant increasing searches at Google for certain key words. I also guess he has not made any ROI analysis on that. Though I think his point was that if you do TVCs maker sure you integrate it with a SEM-campaign. Or better, if hour competitor runs a TVC and has missed the SEM-stuff. Maker sure you buy the key words instead. Piggy backing in the age of search. :-) @Per Robert Öhlin I agree with you, there is a lot of people in the digital arena that has fundamental lack of competence in marketing in general. I'm not sure one have to make a difference between digital and traditional. I think many could be better of with some basic knowledge of behaviour, target group insights, customer journeys and the psychology of influence. Interesting thoughts. The other day I heard Daniel Rytterström at Google saying that TVCs are the best way to drive traffic. I guess he meant increasing searches at Google for certain key words. I also guess he has not made any ROI analysis on that. Though I think his point was that if you do TVCs maker sure you integrate it with a SEM-campaign. Or better, if hour competitor runs a TVC and has missed the SEM-stuff. Maker sure you buy the key words instead. Piggy backing in the age of search. :-)

@Per Robert Öhlin I agree with you, there is a lot of people in the digital arena that has fundamental lack of competence in marketing in general. I’m not sure one have to make a difference between digital and traditional. I think many could be better of with some basic knowledge of behaviour, target group insights, customer journeys and the psychology of influence.

]]> By: Per Robert Öhlin http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-7824 Per Robert Öhlin Thu, 19 Feb 2009 09:52:00 +0000 http://www.ronnestam.com/?p=1964#comment-7824 Two things springs to mind: Firstly, I think digital and physical conversations are intertwined. They are not two separate things. They tend to shift between the two worlds. Café discussions continues online. Online conversation continues to the bar. And so forth. Secondly, you're right of course when you say that traditional agencies often lack understanding of the digital world. But on the other hand, certain groups in the digital area are often totally unaware of the fundamental learnings from the offline marketing world. These two worlds are melting together. It'll take time though. Until then people like you and I have to struggle on in our quest for a better marketing world. And when we finally arrive in that new perfect marketing invironment, I'm damn sure there will be new knowledge and new misunderstanding to be frustrated about. Start a revolution? No need. It's already happening. Step by step, everyday. Two things springs to mind:

Firstly, I think digital and physical conversations are intertwined. They are not two separate things. They tend to shift between the two worlds. Café discussions continues online. Online conversation continues to the bar. And so forth.

Secondly, you’re right of course when you say that traditional agencies often lack understanding of the digital world. But on the other hand, certain groups in the digital area are often totally unaware of the fundamental learnings from the offline marketing world.

These two worlds are melting together. It’ll take time though. Until then people like you and I have to struggle on in our quest for a better marketing world. And when we finally arrive in that new perfect marketing invironment, I’m damn sure there will be new knowledge and new misunderstanding to be frustrated about.

Start a revolution? No need. It’s already happening. Step by step, everyday.

]]> By: Per Robert Öhlin http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-23889 Per Robert Öhlin Thu, 19 Feb 2009 09:52:00 +0000 http://www.ronnestam.com/?p=1964#comment-23889 Two things springs to mind: Firstly, I think digital and physical conversations are intertwined. They are not two separate things. They tend to shift between the two worlds. Café discussions continues online. Online conversation continues to the bar. And so forth. Secondly, you're right of course when you say that traditional agencies often lack understanding of the digital world. But on the other hand, certain groups in the digital area are often totally unaware of the fundamental learnings from the offline marketing world. These two worlds are melting together. It'll take time though. Until then people like you and I have to struggle on in our quest for a better marketing world. And when we finally arrive in that new perfect marketing invironment, I'm damn sure there will be new knowledge and new misunderstanding to be frustrated about. Start a revolution? No need. It's already happening. Step by step, everyday. Two things springs to mind:

Firstly, I think digital and physical conversations are intertwined. They are not two separate things. They tend to shift between the two worlds. Café discussions continues online. Online conversation continues to the bar. And so forth.

Secondly, you’re right of course when you say that traditional agencies often lack understanding of the digital world. But on the other hand, certain groups in the digital area are often totally unaware of the fundamental learnings from the offline marketing world.

These two worlds are melting together. It’ll take time though. Until then people like you and I have to struggle on in our quest for a better marketing world. And when we finally arrive in that new perfect marketing invironment, I’m damn sure there will be new knowledge and new misunderstanding to be frustrated about.

Start a revolution? No need. It’s already happening. Step by step, everyday.

]]> By: ronnestam http://www.ronnestam.com/let%e2%80%99s-start-a-revolution-get-of-the-boat-and-build-yourselves-a-new-brand-transportation-system/comment-page-1/#comment-7814 ronnestam Wed, 18 Feb 2009 23:16:21 +0000 http://www.ronnestam.com/?p=1964#comment-7814 Hmm. But what I'm saying is that digital should have lead. Then of course some times eye to eye should be nr 1 in some cases - but give my thoughts on that a company/brand should have someone/a company on board that understands both traditional and digital communication on board this should not be a problem. My point is that in most cases we automatically tend to lean against traditional advertising agencies that do no understand the digital part fully. Hmm. But what I’m saying is that digital should have lead. Then of course some times eye to eye should be nr 1 in some cases – but give my thoughts on that a company/brand should have someone/a company on board that understands both traditional and digital communication on board this should not be a problem. My point is that in most cases we automatically tend to lean against traditional advertising agencies that do no understand the digital part fully.

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