Idag är jag intervjuad av Dagens Nyheter

För någon vecka sen stod jag på en brygga ute i skärgården och lade till med båten när Jenny Stiernstedt på Dagens Nyheter slog en signal och undrade om jag kunde uttala mig lite om människan, internet och framtiden.

Shoot! sa jag och idag publicerades intervjun på DN’s nätupplaga.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://www.mediexgruppen.se/ Jakob Gottlieb

    Grattis Johan!

    Alltid kul att bli intervjuad.

    Också kul att det var en journalist med Uppsala anor!

    På tal om DN, läste du:
    http://www.dn.se/insidan/friheten-stor-pa-virtuellt-kontor-1.487331

    Hej från Málaga,

    Jakob Gottlieb

    eller Jacobo som vissa spanjorer säger

  • http://www.mediexgruppen.se Jakob Gottlieb

    Grattis Johan!

    Alltid kul att bli intervjuad.

    Också kul att det var en journalist med Uppsala anor!

    På tal om DN, läste du:
    http://www.dn.se/insidan/friheten-stor-pa-virtuellt-kontor-1.487331

    Hej från Málaga,

    Jakob Gottlieb

    eller Jacobo som vissa spanjorer säger

  • http://www.ronnestam.com/ ronnestam

    Aha, se där. Men varför skriver du av datorn med papper och penna ;)

    Kul!

  • http://www.ronnestam.com/ ronnestam

    Aha, se där. Men varför skriver du av datorn med papper och penna ;)

    Kul!

  • http://www.ronnestam.com ronnestam

    Aha, se där. Men varför skriver du av datorn med papper och penna ;)

    Kul!

  • http://lostinstockholm.com/ sapphire

    Synggt! Det at jattekul Johan.

  • http://lostinstockholm.com sapphire

    Synggt! Det at jattekul Johan.