Jigsaw has risen from the dead and promotes SAW 5 on YouTube

The creators behind SAW – one of the scariest horror movies ever has created a creepy video where Jigsaw, risen from the dead, promotes a competition on YouTube. A simple but smart concept where the man in the mask tells people to visit YouTube.com/SAW5.

The video above featuring Jigsaw has gained 3,139,460 views in 6 days. Quite an effort since Sara Palin covers about 80% of the most viewed videos (mostly harassing her) right now. Jigsaws urges to create their own mashup trailer to promote SAW5. When I visited the YouTube campaign site today, 1163 people had uploaded their mashups. So far none of these had started to build a substantial amount of traffic. The fact that the competition has been running for 6 days and the competition goes on for another 22 days will probably turn it into one of the more successful competitions run on YouTube. Since you can embed the movie it’s spread all around that’ll speed up the spread faster than if you’re trying to attract people to a certain URL.

Think about it. Airing this kind of concept on TV, trying to get people to visit some campaign site that takes for ever to load, get them to upload it and build traffic over time. This would have been impossible. This solution builds the SAW hype on youtube over time. Which trailer turns out to be the main traffic driver to the movies remains to be seen. But the whole campaign idea represents a smart way of building the hype.

Finally. Horror movies scares the shit out of me. So I’ll miss this one.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • Karlstrom

    Just SAW-filmerna är faktiskt riktigt kreativa. Du kan ju alltid ta bort ljudet :)

  • Karlstrom

    Just SAW-filmerna är faktiskt riktigt kreativa. Du kan ju alltid ta bort ljudet :)

  • http://www.ronnestam.com/ Johan Ronnestam

    Vänta bara tills du vaknar 04:15 med mardrömmar.

  • http://www.ronnestam.com Johan Ronnestam

    Vänta bara tills du vaknar 04:15 med mardrömmar.

  • Karlstrom

    Sova? det har jag slutat med.

  • Karlstrom

    Sova? det har jag slutat med.