I’ve Said It Before But It’s Worth Repeating – We Just Wanna Have Fun

Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think?

Thank you Tribal DDB Stockholm for making my day!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. I'm one of Sweden’s most hired speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.

  • magnuseckhell

    DDB Stockholm is behind the overall campaign and website. Birth (http://www.birth.se) produced the films, with Patrik Sundberg as film director. The next film will come during next week, and i think you will like it too.

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  • http://www.jensode.se/ Jens Ode

    Really nice. Also shows how to approach challenges when it comes to change human behaviour. Make it fun and interesting and people will change.

  • http://twitter.com/JesperBylund JesperBylund

    If you haven't already, you should really read “A theory of fun” by Raph Koster. It explains why fun is fun and ow it works. It's the bible of game development today.

  • ronnestam

    I've read some sort of summary of that one a couple of years back (or something like that) but I haven't read the book. Is it worth buying still?

  • sturehaglund

    If you ask Nisse Simonson what the meaning of life is he will answer “being happy”. And he will do that out of an evolutionary point of wiew. Having fun and feeling lust are some of our most fundamental mainsprings whatever we do. You may use fear to achieve results in short terms, but for longtime results lust and joy is more efficent.
    http://www.nissesimonson.se/

  • sturehaglund

    If you ask Nisse Simonson what the meaning of life is he will answer “being happy”. And he will do that out of an evolutionary point of wiew. Having fun and feeling lust are some of our most fundamental mainsprings whatever we do. You may use fear to achieve results in short terms, but for longtime results lust and joy is more efficent.
    http://www.nissesimonson.se/

  • http://centralcontracts.i.ph www.centralcontracts.com

    This is such a nice idea, bet it cheered up the daily commute.

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  • http://www.mactonweb.com/ Web design London

     The next film will come during next week, and i think you will like it too.

  • http://www.mactonweb.com/ Web design London

     The next film will come during next week, and i think you will like it too.

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