I’ve Said It Before But It’s Worth Repeating – We Just Wanna Have Fun

Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think?

Thank you Tribal DDB Stockholm for making my day!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • magnuseckhell

    DDB Stockholm is behind the overall campaign and website. Birth (http://www.birth.se) produced the films, with Patrik Sundberg as film director. The next film will come during next week, and i think you will like it too.

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  • http://www.jensode.se/ Jens Ode

    Really nice. Also shows how to approach challenges when it comes to change human behaviour. Make it fun and interesting and people will change.

  • http://twitter.com/JesperBylund JesperBylund

    If you haven't already, you should really read “A theory of fun” by Raph Koster. It explains why fun is fun and ow it works. It's the bible of game development today.

  • ronnestam

    I've read some sort of summary of that one a couple of years back (or something like that) but I haven't read the book. Is it worth buying still?

  • sturehaglund

    If you ask Nisse Simonson what the meaning of life is he will answer “being happy”. And he will do that out of an evolutionary point of wiew. Having fun and feeling lust are some of our most fundamental mainsprings whatever we do. You may use fear to achieve results in short terms, but for longtime results lust and joy is more efficent.
    http://www.nissesimonson.se/

  • sturehaglund

    If you ask Nisse Simonson what the meaning of life is he will answer “being happy”. And he will do that out of an evolutionary point of wiew. Having fun and feeling lust are some of our most fundamental mainsprings whatever we do. You may use fear to achieve results in short terms, but for longtime results lust and joy is more efficent.
    http://www.nissesimonson.se/

  • http://centralcontracts.i.ph www.centralcontracts.com

    This is such a nice idea, bet it cheered up the daily commute.

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  • http://www.mactonweb.com/ Web design London

     The next film will come during next week, and i think you will like it too.

  • http://www.mactonweb.com/ Web design London

     The next film will come during next week, and i think you will like it too.

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