I’ve Said It Before But It’s Worth Repeating – We Just Wanna Have Fun

October 10, 2009

in Beautiful,Innovate,Svenska,Video,branding

Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think?

Thank you Tribal DDB Stockholm for making my day!

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{ 6 comments… read them below or add one }

magnuseckhell October 10, 2009 at 8:04 am

DDB Stockholm is behind the overall campaign and website. Birth (http://www.birth.se) produced the films, with Patrik Sundberg as film director. The next film will come during next week, and i think you will like it too.

Jens Ode October 11, 2009 at 10:38 am

Really nice. Also shows how to approach challenges when it comes to change human behaviour. Make it fun and interesting and people will change.

JesperBylund October 11, 2009 at 1:17 pm

If you haven't already, you should really read “A theory of fun” by Raph Koster. It explains why fun is fun and ow it works. It's the bible of game development today.

ronnestam October 11, 2009 at 2:14 pm

I've read some sort of summary of that one a couple of years back (or something like that) but I haven't read the book. Is it worth buying still?

sturehaglund October 23, 2009 at 9:13 am

If you ask Nisse Simonson what the meaning of life is he will answer “being happy”. And he will do that out of an evolutionary point of wiew. Having fun and feeling lust are some of our most fundamental mainsprings whatever we do. You may use fear to achieve results in short terms, but for longtime results lust and joy is more efficent.
http://www.nissesimonson.se/

sturehaglund October 23, 2009 at 3:13 pm

If you ask Nisse Simonson what the meaning of life is he will answer “being happy”. And he will do that out of an evolutionary point of wiew. Having fun and feeling lust are some of our most fundamental mainsprings whatever we do. You may use fear to achieve results in short terms, but for longtime results lust and joy is more efficent.
http://www.nissesimonson.se/

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