It’s really not that hard to win once you’re prepared to make a fool out of yourself

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Linus Omark, the 6th most viewed video on YouTube this week.

The 6th most viewed video worldwide on YouTube this week is a video showing Swedish hockey player Linus Omark, drafted 4th by the Edmonton Oilers, scoring in a friendly exhibition game against Switzerland.

Linus does what every innovator would do – he dares to do different.
And differentiation is what earns him fame.

If you’re into advertising, marketing or any kind of business for that sake you have so much to learn from this. Hell, if you’re looking to achieve anything there’s everything to learn.

In the end of the 80s I was privileged to be taken on as a member of the Swedish national snowboarding team. That’s when I first realized what differentiated the people who made the it in life and people who didn’t – the people in the team didn’t care what people thought of us, we did our own thing no matter what. I especially remember a snowboarding camp in Valfjället, a small ski resort (hill) in Värmland, Sweden. About 70-80 teens had gathered for a half pipe camp arranged by Greger Hagelin who later founded WE.

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Me, years later piloting Greger Hagelin and WE co-founder David Hedman for a trip in a Piper PA-28 to Gotland.

It rained every day, yet early every morning before the lifts opened up a small group of us started to hike the pipe. Then once the lifts closed down that same group still hiked the pipe, the rain still poring down. Not much of a winter experience but for us it was all about passion. In that group we were all part of the national team or soon to be. The others practiced for an hour or two before getting pissed about the weather and leaving for the warm cabins. Once we got in later in the night we were told how stupid we were for staying out there all day soaking wet. We didn’t care.

If you wanna achieve something big. If you want your advertising or marketing activities to reach further. You’ve gotta do things differently and also be prepared to make a fool out of yourself. Don’t care what people will say if you fail. Get up and try again. Do your own thing.

So, when Linus, currently playing for Lulea HF, gets out on that ice and decides to try something he’s been practicing for hours, hours and more hours he feels sure of himself. He will win. However if he would have missed I’m sure he would have tried again.

Are you prepared to stick your nose out? Or do you play it safe?

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://lenalindstrom.blogspot.com/ Lena

    Amazing! Great message (very inspirational) and great video. Shame he was not from the Skelleftea team! ;)

  • http://lenalindstrom.blogspot.com Lena

    Amazing! Great message (very inspirational) and great video. Shame he was not from the Skelleftea team! ;)

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  • http://flash-thunder.com/ Dan

    Very positive message, totally agree with you… passion is the key to all great things. Do things your own way, be original and believe in yourself.

    Great blog by the way!

  • http://flash-thunder.com Dan

    Very positive message, totally agree with you… passion is the key to all great things. Do things your own way, be original and believe in yourself.

    Great blog by the way!

  • http://www.ronnestam.com/ ronnestam

    Lena and Dan!

    Thanks!

  • http://www.ronnestam.com ronnestam

    Lena and Dan!

    Thanks!

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