It’s not about learning how to use Social media but instead learning about how to constantly change

constantly_change

Twitter and microbloggning has been getting a lot of attention recently. Finally companies are learning that Twitter can get your conversation up and running. Companies are getting it. These are words that I’m reading all over the internet on many different blogs, including mine. But I need to make one thing clear.

It’s not about Twitter. It’s not about social media. It’s not about search.

It’s about staying on your toes! It’s about making your status q = constant change.

Just like any other real world hangout Twitter or Facebook for that matter won’t stay talk of the town forever. And when something cooler and better comes up you can be sure the digital natives takes a hike and suddenly your left behind on your own.

Conclusion.
As a company you should put as much effort into getting into and using the existing possibilities as constantly searching for the next place to be. Cause when that turns up it’s being in there that will define you as an innovative brand – not being left behind with a bunch of losers in a club soon to be closed.

Staying on top when it comes to tomorrows communication will be all hard work and no rest.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • Johan Hagelin

    Amen!

  • Johan Hagelin

    Amen!

  • http://lenalindstrom.blogspot.com/ Lena

    Interesting (and optimistic!) article.

    As we all know, the effort to which companies can stretch often depends on company culture and how senior management prioritize (especially as it’s difficult to monetise social media work). I’m lucky to work for a company which is constantly trying to try new stuff – and for us it really works!

    Love your blog, keep the posts coming!

  • http://lenalindstrom.blogspot.com Lena

    Interesting (and optimistic!) article.

    As we all know, the effort to which companies can stretch often depends on company culture and how senior management prioritize (especially as it’s difficult to monetise social media work). I’m lucky to work for a company which is constantly trying to try new stuff – and for us it really works!

    Love your blog, keep the posts coming!

  • http://www.ronnestam.com/ ronnestam

    In case it’s not obvious. I’m very optimistic. You’ve gotta have some of that in order to change things cause you will end up taking a lot of shit.

  • http://www.ronnestam.com ronnestam

    In case it’s not obvious. I’m very optimistic. You’ve gotta have some of that in order to change things cause you will end up taking a lot of shit.