Is MobileMe the iTunes killer?

Ok. I know this may sound like a far fetched idea. But one thing that I’ve always loved is when companies managed to structurally bind me to their service or product. (I don’t love it, but I’m impressed) Think Bank. In order for me to log on and manage my bank account I have to use that stupid little black thing that I enter some codes into. The thing is that as long as I have to do just that, its a little bit harder for me to switch bank.

Today as I was browsing my feeds I noted that Apple has released iTunes 8.02 Then it hit me. I haven’t been using it for about three weeks. Before I always had to connect my iPod or iPhone so that I could sync data. Of course I did it to sync music too, but data was the main driver. Since I started using MobileMe and Dropbox to sync my data, contacts and calendars I haven’t really felt the need to connect via cable. I’ve also started using Spotify for music and some other live apps on my iPhone. 

Basically, that structural binding between me and iTunes is getting weaker.

So, will I stop me from using iTunes?

I don’t know yet. But I’ve definitely moved away from that product that has been the sole music player in my computer for the last 8 years or so and its because of Apple themselves. If Spotify manages to get an app through the gates of hell (Apples people validating the iPhone apps) then I’m pretty sure iTunes is smoked except when configuring my iPhone account.

Structural bindings. That’s something to consider when creating new services.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

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  • Impaler

    I too, do not use cable sync except for media transfer, which is too bandwidth-intensive and would take far too long OTA. I use Exchange sync to sync my work Outlook calendar with iPhone, and MobileMe for bookmarks. Pretty sweet.

  • Impaler

    I too, do not use cable sync except for media transfer, which is too bandwidth-intensive and would take far too long OTA. I use Exchange sync to sync my work Outlook calendar with iPhone, and MobileMe for bookmarks. Pretty sweet.

  • im so blitzed

    i was thinking about this exact same ‘itunes vs mobileme’ thing since 3.0 just came out, and can you believe how quick people are willingly stepping into a life in the clouds? personally, i like the idea and lately i’ve had the urge of just anxiously getting to the point where i could do most of my things solely on the internet; thinking like some sort sacrificial offering is necessary to get there or something.

    hopefully if it happens, it doesn’t come to own us or destroy a reality that we should be thankful to have in the first place ..cuz the last thing i need is to try and argue with a robot on my phone about an email promo’s details for a pizza that got delivered to my house late, holding me up from watching a flick with my friends in europe over my wifi blu-ray player ..all while posting the whole fiasco via photos i’m taking with my phone to twitter ..so i can later sync it to my brain. no, i joke. (but you see what i did there? =p)

    i’m sure apple is no skynet-like cyberdine system clone, by any stretch of the imagination, but, dang, mobileme could easily be like HAL 9000 with pretty blue and white carnival face paint. i’m thinking out of my ass now, but i loved the article.

  • im so blitzed

    i was thinking about this exact same ‘itunes vs mobileme’ thing since 3.0 just came out, and can you believe how quick people are willingly stepping into a life in the clouds? personally, i like the idea and lately i’ve had the urge of just anxiously getting to the point where i could do most of my things solely on the internet; thinking like some sort sacrificial offering is necessary to get there or something.

    hopefully if it happens, it doesn’t come to own us or destroy a reality that we should be thankful to have in the first place ..cuz the last thing i need is to try and argue with a robot on my phone about an email promo’s details for a pizza that got delivered to my house late, holding me up from watching a flick with my friends in europe over my wifi blu-ray player ..all while posting the whole fiasco via photos i’m taking with my phone to twitter ..so i can later sync it to my brain. no, i joke. (but you see what i did there? =p)

    i’m sure apple is no skynet-like cyberdine system clone, by any stretch of the imagination, but, dang, mobileme could easily be like HAL 9000 with pretty blue and white carnival face paint. i’m thinking out of my ass now, but i loved the article.

  • http://www.ronnestam.com/ ronnestam

    Hey ‘blitzed’

    Thanks for a great comment! And I do agree. Apple’s got us gripped by the balls. In fact, with the iPhone I almost start to think we’re seeing the next Microsoft but this time for the mobile. I mean, TomTom is dropping their hardware since they can deliver the same experience on an iPhone.

  • http://www.ronnestam.com ronnestam

    Hey ‘blitzed’

    Thanks for a great comment! And I do agree. Apple’s got us gripped by the balls. In fact, with the iPhone I almost start to think we’re seeing the next Microsoft but this time for the mobile. I mean, TomTom is dropping their hardware since they can deliver the same experience on an iPhone.