In 10 years from now you will…


  • …have the opportunity to be a passenger in your own driverless car.
  • …own storage of material for your 3D printer.
  • …not need to carry a credit card.
  • …have two or three mobile phones or whatever you’ll call them.
  • …control all electronics in your house with your mobile.
  • …be talking to a Japanese in Japanese without know japanese.
  • ….log everything you do to different databases online.
  • …drive a car that doesn’t run on gasoline.
  • …have a robot that will mow your lawn, clean your house and do your laundry.
  • …hear of the first human being who have turned 150 years old.
  • …spend more time than ever shopping for fresh food and no time at all shopping for stuff you don’t care about.
  • …have a drone following you with a camera when you do sports.
  • …see how robots have started to replace the 3rd world human workers in the world.
  • …wear safety products that reinvents your way of practising sports.
  • …think using your voice, brain and pupils to control things is normal.

I’ll still be surfing and my oldest daughter will turn 18 years old.

We’re soon there!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded and Co-Founded Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • Martin

    “old blog posts revisited” today. This one makes me wonder:

    In 10 years from now you will…
    …hear of the first human being who have turned 150 years old.

    This means someone is 140 years old now, doesn’t it?

  • Johan Ronnestam
  • Martin

    Amazing. I didn’t find that source when I googled/binged. However, they [Arab News] are propably not high ranked in our search engines :-)