Comments on: If you wanna get some brand love tomorrow you better get into the conversation today http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/ Innovative communication and advertising from Sweden with love Mon, 23 Jan 2012 05:18:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Johan Ronnestam http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-24114 Johan Ronnestam Mon, 06 Sep 2010 08:33:00 +0000 http://www.ronnestam.com/?p=1715#comment-24114 Dito ;) Dito ;)

]]> By: Therese http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-24112 Therese Mon, 06 Sep 2010 07:30:00 +0000 http://www.ronnestam.com/?p=1715#comment-24112 True, I'm sure you've covered this. Wish I had time to read all 578 of them but cred for the ones you compiled in your pdf-book :) Keep it up! True, I’m sure you’ve covered this. Wish I had time to read all 578 of them but cred for the ones you compiled in your pdf-book :) Keep it up!

]]> By: Johan Ronnestam http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-24110 Johan Ronnestam Mon, 06 Sep 2010 07:06:00 +0000 http://www.ronnestam.com/?p=1715#comment-24110 Well, I'ver written another 578 blog posts on communicatoin, so I think I've covered most of what we're talking about now. One post doesnt cover it all, then it would be a book :) Well, I’ver written another 578 blog posts on communicatoin, so I think I’ve covered most of what we’re talking about now. One post doesnt cover it all, then it would be a book :)

]]> By: Therese http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-24109 Therese Mon, 06 Sep 2010 07:00:00 +0000 http://www.ronnestam.com/?p=1715#comment-24109 For sure you can distribute your content (videos, blog posts, pictures) across different platforms, doesn't take much time or effort. An important factor though is to also follow up on the response you receive across those channels- which ones work most effectively? However, I was thinking in a broader sense aboout choice of channels- that may differ and come at a higher form of investment, not necessarily monetarily but time and content wise. There are endless examples of companies and brands who in an effort to jump the band wagon open up accounts and a presence within different social networks but lack the ability to keep those alive and well.. I'm sure you know what I'm talking about. Rather based on your strategy and goals choose a few channels (to begin with) and strive to excel in those- evaluate response and roi and then decide upon potential channels to expand into. For sure you can distribute your content (videos, blog posts, pictures) across different platforms, doesn’t take much time or effort. An important factor though is to also follow up on the response you receive across those channels- which ones work most effectively? However, I was thinking in a broader sense aboout choice of channels- that may differ and come at a higher form of investment, not necessarily monetarily but time and content wise. There are endless examples of companies and brands who in an effort to jump the band wagon open up accounts and a presence within different social networks but lack the ability to keep those alive and well.. I’m sure you know what I’m talking about. Rather based on your strategy and goals choose a few channels (to begin with) and strive to excel in those- evaluate response and roi and then decide upon potential channels to expand into.

]]> By: car photos http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-24105 car photos Sun, 05 Sep 2010 09:51:00 +0000 http://www.ronnestam.com/?p=1715#comment-24105 "And more and more and more and more. This goes on forever. But you’ve gotta be everywhere!" http://carphotos.tk/2011-chrysler-300c/ Not sure I agree. You need only to be there where your target audience reside. + It's not so much about being there but what you're doing there.. and how well you're doing it. “And more and more and more and more. This goes on forever. But you’ve gotta be everywhere!”

http://carphotos.tk/2011-chrysler-300c/ Not sure I agree. You need only to be there where your target audience reside. + It’s not so much about being there but what you’re doing there.. and how well you’re doing it.

]]> By: Johan Ronnestam http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-24104 Johan Ronnestam Sun, 05 Sep 2010 06:37:00 +0000 http://www.ronnestam.com/?p=1715#comment-24104 Hmm. One shouldn't answer comments via email on the iPhone. I thought we still discussed the other post :) Off course you should always consider where and why. However, why you actually think about choosing say Channel 4, 3 or 5 is based on the fact that your choice of channel also comes with an investment. This is not the fact online. So if you for example create a set of videos for online distribution, there is no reason for you to think hard about choosing between YouTube, Vimeo, Blip, Viddler, etc etc etc. Instead I definetely think you should place it everywhere. And there's ultra cheap tools that will help you do so. Of course you should not distribute your content on platforms that contradicts your message. Say you care about the environment then maybe you should think twice about where and how you spread that message. Online it's more about choosing which channels not use and then try to make good use of the rest. Hmm. One shouldn’t answer comments via email on the iPhone. I thought we still discussed the other post :)

Off course you should always consider where and why. However, why you actually think about choosing say Channel 4, 3 or 5 is based on the fact that your choice of channel also comes with an investment. This is not the fact online. So if you for example create a set of videos for online distribution, there is no reason for you to think hard about choosing between YouTube, Vimeo, Blip, Viddler, etc etc etc. Instead I definetely think you should place it everywhere. And there’s ultra cheap tools that will help you do so.

Of course you should not distribute your content on platforms that contradicts your message. Say you care about the environment then maybe you should think twice about where and how you spread that message.

Online it’s more about choosing which channels not use and then try to make good use of the rest.

]]> By: Therese http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-24099 Therese Sat, 04 Sep 2010 18:31:00 +0000 http://www.ronnestam.com/?p=1715#comment-24099 Good. But your post doesn't talk much about evaluation. I see your arguments and hear your thoughts. But in my experience spreading your campaign content across all the platforms here mentioned as 'must-haves' will not necessarily benefit you or your audience. In my opinion, using fewer channels but doing it really really well might well be more efficient. Often budget, time and resources, as we both know, require this type of limitations. Hence, listen and get to know your audience and do something remarkable where they hang out.. And true, most brands don't even do this. But we're getting there, slowly, as with most paradigm shifts.. Good. But your post doesn’t talk much about evaluation. I see your arguments and hear your thoughts. But in my experience spreading your campaign content across all the platforms here mentioned as ‘must-haves’ will not necessarily benefit you or your audience. In my opinion, using fewer channels but doing it really really well might well be more efficient. Often budget, time and resources, as we both know, require this type of limitations. Hence, listen and get to know your audience and do something remarkable where they hang out.. And true, most brands don’t even do this. But we’re getting there, slowly, as with most paradigm shifts..

]]> By: Johan Ronnestam http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-24097 Johan Ronnestam Sat, 04 Sep 2010 15:45:00 +0000 http://www.ronnestam.com/?p=1715#comment-24097 I don't think you got what I meant. Of course it's not about being there. It's about being relevant. But most brands today launch things and then they wait a couple of month to evaluate. What this post was about is the fact that that's not what you do online. We have the tools to sharpen campaigns while they're up and running and most brands don't. Tjing I don’t think you got what I meant. Of course it’s not about being
there. It’s about being relevant. But most brands today launch things
and then they wait a couple of month to evaluate. What this post was
about is the fact that that’s not what you do online. We have the
tools to sharpen campaigns while they’re up and running and most
brands don’t.

Tjing

]]> By: Therese http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-24096 Therese Sat, 04 Sep 2010 15:23:00 +0000 http://www.ronnestam.com/?p=1715#comment-24096 "And more and more and more and more. This goes on forever. But you’ve gotta be everywhere!" Not sure I agree. You need only to be there where your target audience reside. + It's not so much about being there but what you're doing there.. and how well you're doing it. “And more and more and more and more. This goes on forever. But you’ve gotta be everywhere!”

Not sure I agree. You need only to be there where your target audience reside. + It’s not so much about being there but what you’re doing there.. and how well you’re doing it.

]]> By: Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com – A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam — Blog of Ronnestam http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-22741 Top 10 Blog Posts on Future Branding and Communication From Ronnestam.com – A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam — Blog of Ronnestam Thu, 27 May 2010 05:42:28 +0000 http://www.ronnestam.com/?p=1715#comment-22741 [...] Blog Post 2 – { Originally Posted October 7, 2009 } If you wanna get some brand love tomorrow you better get into the conversation today [...] [...] Blog Post 2 – { Originally Posted October 7, 2009 } If you wanna get some brand love tomorrow you better get into the conversation today [...]

]]> By: Online Branding, Marketing, and Social Media for Photographers | Johan Hagelin http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-21452 Online Branding, Marketing, and Social Media for Photographers | Johan Hagelin Mon, 22 Feb 2010 13:26:17 +0000 http://www.ronnestam.com/?p=1715#comment-21452 [...] active on the Internet. Read and comment on other photographers blogs, twitter feeds, flickr, forums [...] [...] active on the Internet. Read and comment on other photographers blogs, twitter feeds, flickr, forums [...]

]]> By: ronnestam http://www.ronnestam.com/if-you-wanna-get-some-brand-love-tomorrow-you-better-get-into-the-conversation-today/comment-page-1/#comment-7204 ronnestam Thu, 29 Jan 2009 14:01:30 +0000 http://www.ronnestam.com/?p=1715#comment-7204 I felt I had to get down to business I felt I had to get down to business

]]>