If we can – let’s change it

I love when people have ideas that change something that’s stayed the same for centuries. This is exactly what Luca Bassani Antivari and Gabriele Pezzini, from Hermés, Pierre-Alexis Dumas from the cool yacht company Wally and Naval architect Mauro Sculli has done with the Why 58.

wally_why_front_yacht

They’ve reshaped my idea what a yacht actually is and better yet – they’ve created something so much smarter than I’ve ever seen before. And by the way, what a partner ‘ship’ – Wally and Hermés.

wally_why_back_yacht

Imagine if a car brand would think out of the box like this. Of course we’ve seen concepts that bend the rules. But production cars – never. Play it safe, play it boring…

Now at last I can finally motivate why I should throw a couple of hundreds of millions on a boat…if I had any. Thanks Fubiz for making me drool.

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5 Comments

  • Within 10 years of internet; design will no longer be about visual preferences, it will hold much deeper values. Areas “brands” will be more aware of what they want and what they need to communicate. There is an eager to understand, the knowledge is still there to be discovered. Design will totally fade when it comes to website “interior”, but will grow in “richer” formats that provides a more fulfilled result. Holding a strong brand will be more about the content you provide against your consumers and how you lead them towards it, “individually”. Johan December

  • Hey,

    I think you're way off beat. Within 10 years of internet emotional aspects will be more important than ever as we're covered in information. Only true innovators and brands that know how to create that 'god like' halo around themselves will truly prosper.

    On top of that it's not about leading customers towards your brand but instead be everywhere where your potential customers might want to spend their time.

    Distributed emotional branding backed up with content of course – but it's still about emotions.

  • Within 10 years of internet; design will no longer be about visual preferences, it will hold much deeper values. Areas “brands” will be more aware of what they want and what they need to communicate. There is an eager to understand, the knowledge is still there to be discovered. Design will totally fade when it comes to website “interior”, but will grow in “richer” formats that provides a more fulfilled result. Holding a strong brand will be more about the content you provide against your consumers and how you lead them towards it, “individually”. Johan December

  • Hey,

    I think you're way off beat. Within 10 years of internet emotional aspects will be more important than ever as we're covered in information. Only true innovators and brands that know how to create that 'god like' halo around themselves will truly prosper.

    On top of that it's not about leading customers towards your brand but instead be everywhere where your potential customers might want to spend their time.

    Distributed emotional branding backed up with content of course – but it's still about emotions.

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