If Alfred Hitchcock lived today

the_birds_twitter_hitchcock

As Twitter grows bigger and bigger I came to think of Alfred Hitchcock’s movie The Birds. What looks like a flock of beautiful birds end up being our worst nightmare.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://jonas-andreasson.blogspot.com/ Jonas Andreasson

    How is that? Are you thinking along the lines of the recent blog sphere/twitter storm on Amazons “silence mistake”? I can see the problem but, twitter is a really fast way of getting bad reputation but will it stick? Is it not as forgotten as fast as it is created?

  • http://jonas-andreasson.blogspot.com Jonas Andreasson

    How is that? Are you thinking along the lines of the recent blog sphere/twitter storm on Amazons “silence mistake”? I can see the problem but, twitter is a really fast way of getting bad reputation but will it stick? Is it not as forgotten as fast as it is created?

  • http://www.ronnestam.com/ ronnestam

    It’s more of a thought. But I do think that as Twitter grows and more people start to tweet it is loosing it’s shine faster than other communities basically because 140 characters and and a ‘horde’ of people doesn’t go hand in hand . At the same time brands can not leave the darn thing alone since it seems to grow a life of it’s own. I think the actual Twitter functionality is great, but we need to see more segmentation, more groups and different ways of using it….sort of ;)

  • http://www.ronnestam.com ronnestam

    It’s more of a thought. But I do think that as Twitter grows and more people start to tweet it is loosing it’s shine faster than other communities basically because 140 characters and and a ‘horde’ of people doesn’t go hand in hand . At the same time brands can not leave the darn thing alone since it seems to grow a life of it’s own. I think the actual Twitter functionality is great, but we need to see more segmentation, more groups and different ways of using it….sort of ;)

  • chribbe

    and on the 15th you sent me via twitter a private note:
    “Thanks for following me! ” – did I give you some inspiration for this apocalyptic vision? :)

  • chribbe

    and on the 15th you sent me via twitter a private note:
    “Thanks for following me! ” – did I give you some inspiration for this apocalyptic vision? :)

  • http://www.ronnestam.com/ ronnestam

    @chribbe

    Moahhahhaa!

    I haven’t said we’re there yet ;)

  • http://www.ronnestam.com/ ronnestam

    @chribbe

    Moahhahhaa!

    I haven’t said we’re there yet ;)

  • http://www.ronnestam.com ronnestam

    @chribbe

    Moahhahhaa!

    I haven’t said we’re there yet ;)