I Spent The Weekend On An Island And Challenged My Fears

Yesterday I got back from a fantastic weekend spent on the island of Tjärö, Sweden. Together with another 400 people I took part in something called the Sweden Social Web Camp (SSWC 2010).

This morning Swedish TV channel TV4 broadcasted a report made by Lisah Pettersson aka @JournalistLisah featuring a short comment by me.

Thanks Dr Spinn for guiding me towards this clip

Part from sharing knowledge the SSWC is also about party. And late the first night I found myself in the bar with my good friend Mattias Östmar. We both spoke about what makes you change things in your life and how you can make that happen. As we chatted away I mention I’d always wanted to jump of a high cliff into water. I’ve never had a problem dropping down a cliff with skis or snowboard but landing in water has always scared me. Seconds later we posted an announcement on a wall saying “Jump the cliff of death at 5 pm tomorrow – join us” and then signed it with our names.

This is how you accomplish your goals. Not only store them in a private room inside your brain. Tell people about what you wanna accomplish and make sure to set a date. Otherwise you’ll end up dying with a brain full of shit. Cause trust me, dreams do rot!

As the evening closed in 5 people had signed up to jump. Something stopped two of them from coming but a forth guy turned up in the last minute. Heidi Harman led us in the right direction. Then I followed. Mattias Östmar not far behind and finally Tobias Basilius left the cliff last. What a kick!

Martin Källström, CEO of Twingly held the camera and Robin Danehav brought the ‘pair of scissors’

Whatever you do in 2011. Make sure you join us on Tjärö, cause if nothing out of the ordinary happens I trust Thomas Wennström and Kristin Heinonen will arrange yet another killer conference.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

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  • http://strm.se per åström

    Underbar hoppfilm!

  • http://danehav.com Robin Danehav

    Jag kan titta på den hur många gånger som helst också. Moment of briliiance helt enkelt.

  • http://twitter.com/agaton Anton Johansson

    Yeah! And as always: a pleasure to hang out with you Johan. Lets grab a coffee together again when everything has started to take of for the autumn.

  • kristinheinonen

    Yay! Love the film. And “Tell people about what you wanna accomplish and make sure to set a date. Otherwise you’ll end up dying with a brain full of shit.”. Word! Hope to see you next year, perhaps I'll jump with you.

  • http://thejennie.se/ TheJennie

    Fantastiska hopp, fantastisk film. Och en grym session i Veidekketältet.

    Vad kan man säga- where there is Ronnestam – there is hop(p)e! :)

  • http://www.mattiasostmar.net/ Mattias Östmar

    Yay – great to feel alive together! :-)

  • http://www.ronnestam.com/ Johan Ronnestam

    Can't wait to find out whats next!

  • http://www.ronnestam.com/ Johan Ronnestam

    Åh tack Jennie! En lite trög morgon där så jag vet inte riktig hur det gick. Men många verkar ha tyckt att det var givande :)

    Hip hip!

  • http://www.ronnestam.com/ Johan Ronnestam

    Ah, Kristin! I'll repeat what I said on Facebook. People who comment this post automatically get signed up for the Death cliff next year ;)

  • http://www.ronnestam.com/ Johan Ronnestam

    Absolutely! Looking forward to that. And DITO!

  • http://www.ronnestam.com/ Johan Ronnestam

    Ha :)

  • http://www.ronnestam.com/ Johan Ronnestam

    Fylld med glädje :D

  • http://danehav.com Robin Danehav

    Eller en viss skämskänsla för att jag inte hoppade. Ska tjuvträna inför nästa år =)

  • http://twitter.com/heidiharman heidi harman

    Thanks for eminent company!

  • http://twitter.com/grafstrom Johan Grafström

    It's when you see footage like you realize that even if you were at #sswc, you still haven't fully experienced it. Next year, maybe I'll join you at the cliff. If I dare.

  • http://www.ronnestam.com/ Johan Ronnestam

    You should definitely join us! It's a rush! It was great meeting you and discuss UR

  • http://www.ronnestam.com/ Johan Ronnestam

    Tack själv :)

  • http://twitter.com/grafstrom Johan Grafström

    Likewise! Hope to see you soon again, on a cliff or somplace else.

  • Ercan Kaya
  • Anonymous

    Seems like you guys had a great time onna di Island!

    I’m still curious about your thougts on the supposed trend of a wider public consolidating their online presence on self hosted websites under their own domains, instead of platforms like Facebook and Flickr.

    Big up!

  • Kathleen Garolsky

    Points to this.. i totally agree with it.Cant wait for you next post…Thanks

  • http://www.ronnestam.com/ Johan Ronnestam

    Thanks :) Will do my best!

  • http://www.BeInspired-blog.com Sean M Kelly

    Excellento! Love it! Carpe Diem! Went swimming myself today in a stormy Irish sea, only one or two others dared to get in as the waves were massive and if you get it wrong you will be based up on a stony beach. Well I got in three times and managed to get in and out without been based up!

    Love the videos and sounds like a great conference!

    Carpe Diem!
    Sean M Kelly

  • Anonymous

    Alright, here is an example of an agency taking it in the opposite directon: They’re shutting their own website http://www.grey.se down in favor of their Facebook Page:

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  • http://www.joomla-web-developer.com joomla developers

    Great to hear you discussions here. Also, very nice video! Great work!

  • http://www.register-web-domain.in How to register a website

    Hmm. that’s really great!! Also, interesting one to read!
    Keep the work!

  • http://www.britishsunsolar.com Solar Street Lights

    Web camps are actually fun filled, isn’t it? A great source of information at the same time a nice remembered time.

  • http://www.ronnestam.com/ Johan Ronnestam

    Great fun :)