I miss surfing.

ronnestam_surfing_in_bali

Later this day the river was flooding food from the main land. The sharks ended up chasing me to the beach

That is me up there. About to cut back into the white water and sitting on the right, after surf. Below shows me right after dropping in on Uluwatu, one of the worlds finest left handers.

The other day I was backing up some old paper prints and these two shots got me thinking.

ronnestam_dropped_in_uluwatu

This was taken one of the first days surfing Uluwatu. I forgot my rash guard in our bungalow and got sunburned bad

The photos are taken some time back in 1990 when I first visited Bali. I had the greatest time and hooked up with guys like Kelly Slater and Rob Machado that I’ve learned to know via snowboarding buddies.

At this time Internet wasn’t anything I was thinking about. It didn’t exist, at least not in my mind. I had a mobile but bringing it to Bali was out of the question. You called back home every 14 days to say you were ok. People didn’t expect you to communicate more often than that if you were on the other side of the globe. A postcard did just fine!

These were days that defined my life. Internet just came along and swept me of my feets.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://flash-thunder.com/ Dan

    Great memories – In some ways I miss the old days of communication, so much simpler back then!

    But with the rising popularity of remote working, I know of people moving to Chamonix in the French Alps – snowboarding in the winter / mountain biking in summer, but working freelance remotely in the week.

    Freelancing from Australia/Cali/Bali !?

    So some things are pretty positive about the modern age I guess…

  • http://flash-thunder.com Dan

    Great memories – In some ways I miss the old days of communication, so much simpler back then!

    But with the rising popularity of remote working, I know of people moving to Chamonix in the French Alps – snowboarding in the winter / mountain biking in summer, but working freelance remotely in the week.

    Freelancing from Australia/Cali/Bali !?

    So some things are pretty positive about the modern age I guess…

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