Couldn’t Have Said It Any Better Myself – Gary Vaynerchuk Throws It In Your Face

Today I pulled a gig together with homie Stefan Hyttfors, the founder of Wenderfalck. We were invited by Pfizer to shake things up and draw out some ideas on how to prepare for the future. Stefan painted the background and I mixed the colors. I think we did a good job?

Among other things I spoke about the importance of passion and providing people with some kind of value based on your knowledge. To paint that picture I told a story about – Gary Vaynerchuk the founder of WinelibraryTV. Then after the session Stefan tipped me about this video where Gary talks about personal branding at Web 2.0. What a speech!

My favorite qoute:

“Which tool should I use? All of them! Your user base, people that care about you – you need to connect to them – anyway you can, everywhere you can, as often as you can. That is essential!”

Now – enough with the text. Spend the next 15 minutes of your life learning why you should quit your job!

So, what are you waiting for?

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://cliffnotebooks.com/ Kathy Rees

    If you don't have time to read Gary's new book Crush it, you can get the cliff notes here http://cliffnotebooks.com/crush-gary-vaynerchuk

  • http://www.jontusmedia.com Jon Buscall

    He's got a great amount of energy and I really appreciate the sense of just doing it because you've got passion. But you also need the right kind of strategy and that's what I like about Gary. He's committed to communicating with his audience and sharing quality, helpful content.

    Thanks for posting this clip.

  • http://www.nonolingo.blogspot.com/ Peter Höjman

    Right in my face right when I needed it! Intressant, inspirerande och provocerande. Tack!

  • http://davidrinnan.posterous.com/ David Rinnan

    I bet Pfizer would like to be able to connect to people in any shape or form. Luckily or unfortunately, depending on how you see it – they cant (in most parts of the world).

    I hope you made a difference! Would love to see the gig

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  • Theresa Beffa

    I'm meeting Gary in a lil over 2 weeks. I'm stoked. Only heard great things from people that have met him. I've been following him for a while now and have always loved his model. He's infectious! One of the reasons I left my last gig, to follow the passion. I'd definitely say he helped push me over the edge towards doing it!

  • ronnestam

    Hey T!

    Ah, wow. Please let us know what the meeting was like!

    Rock on!
    J

  • ronnestam

    Hey T!

    Ah, wow. Please let us know what the meeting was like!

    Rock on!
    J