How To Successfully Identify A Future Trend

I’m currently working on my 2011 brand and communication prediction. While I’m working on that I drew up one of the best models I know when it comes to predicting future trends. Enjoy!

How To Identify Trends

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  • Keep it simple

  • Exactly 🙂

  • Mats Lindquist

    Det där var ju -tills nu- en väl bevarad affärshemlighet Johan. Hur skall vi nu kunna försörja oss i framtiden?

  • Du känner ju mig. Jag älskar disruption och ibland får man helt enkelt acceptera att det kommer någon och raserar hela ens bild av hur en bransch ska fungera i framtiden 😉

  • Magnus Lindkvist

    Briljant, Johan.
    Hopppas du kommer trivas på Brahegatan. I know I did.

  • Tjena Magnus,

    Ser fram emot att bjuda dig på lunch på det nya året. Brahegatan blir strålande 🙂

    Gott Nytt År!

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  • I found the secret to figuring out trends is knowing the cycles of things and the circles of things. The real key of course, is knowing where to look. Sometimes it’s people. Sometimes it’s institutions. Then the way to make the most of trends is to play out multiple views (“The Art of the Long View”, style) and to have enough agility that you can respond versus react. Anticipation and agility are two sides of the survival coin.

    I shared my approach, my sources, and meta-patterns for making the most of trends in my post Trends for 2011.

  • Thanks for your comment. Feel free to post a link to your post 🙂

  • This is interesting. ive been thinking of this since christmas. How can I predict the trends of 2011??

    How can we look far into the future and have the right prediction??


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