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	<title>Comments on: How To Create A Great Ad For A Beer Brand? Easy! &#8211; You Don&#8217;t!</title>
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	<link>http://www.ronnestam.com/how-to-create-a-great-ad-for-a-beer-brand-easy-you-dont/</link>
	<description>Innovative communication and advertising from Sweden with love</description>
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		<title>By: Web design London</title>
		<link>http://www.ronnestam.com/how-to-create-a-great-ad-for-a-beer-brand-easy-you-dont/comment-page-1/#comment-26629</link>
		<dc:creator>Web design London</dc:creator>
		<pubDate>Mon, 02 Jan 2012 21:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=3957#comment-26629</guid>
		<description>Very nice steps.Thanks for sharing it..!</description>
		<content:encoded><![CDATA[<p>Very nice steps.Thanks for sharing it..!</p>
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		<title>By: Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011 — Blog of Ronnestam</title>
		<link>http://www.ronnestam.com/how-to-create-a-great-ad-for-a-beer-brand-easy-you-dont/comment-page-1/#comment-25363</link>
		<dc:creator>Top 100 Posts On The Future Of Communication by Johan Ronnestam Posted Between 2005 and 2011 — Blog of Ronnestam</dc:creator>
		<pubDate>Wed, 16 Feb 2011 22:17:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=3957#comment-25363</guid>
		<description>[...] How To Create A Great Ad For A Beer Brand? Easy! – You Don’t! [...]</description>
		<content:encoded><![CDATA[<p>[...] How To Create A Great Ad For A Beer Brand? Easy! – You Don’t! [...]</p>
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		<title>By: Jon Buscall</title>
		<link>http://www.ronnestam.com/how-to-create-a-great-ad-for-a-beer-brand-easy-you-dont/comment-page-1/#comment-20814</link>
		<dc:creator>Jon Buscall</dc:creator>
		<pubDate>Fri, 22 Jan 2010 12:28:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=3957#comment-20814</guid>
		<description>It&#039;s a cool step. I like the idea although I do think the VB logo makes it look like a car ad for some reason (well, it&#039;s early). &quot;The Drinking Chip&quot; is a bit clumsy though. It sounds like a chip that actually drinks. &lt;br&gt;&lt;br&gt;I wonder how close the packaging is to the can design ? &lt;br&gt;&lt;br&gt;Nice post :)</description>
		<content:encoded><![CDATA[<p>It&#39;s a cool step. I like the idea although I do think the VB logo makes it look like a car ad for some reason (well, it&#39;s early). &#8220;The Drinking Chip&#8221; is a bit clumsy though. It sounds like a chip that actually drinks. </p>
<p>I wonder how close the packaging is to the can design ? </p>
<p>Nice post <img src='http://www.ronnestam.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Annette</title>
		<link>http://www.ronnestam.com/how-to-create-a-great-ad-for-a-beer-brand-easy-you-dont/comment-page-1/#comment-20807</link>
		<dc:creator>Annette</dc:creator>
		<pubDate>Thu, 21 Jan 2010 20:12:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=3957#comment-20807</guid>
		<description>Jo, det där har man faktiskt sett förut. Nästa steg - komma in på systembolaget med den brandade ölchipspåsen?</description>
		<content:encoded><![CDATA[<p>Jo, det där har man faktiskt sett förut. Nästa steg &#8211; komma in på systembolaget med den brandade ölchipspåsen?</p>
]]></content:encoded>
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	<item>
		<title>By: Philip C</title>
		<link>http://www.ronnestam.com/how-to-create-a-great-ad-for-a-beer-brand-easy-you-dont/comment-page-1/#comment-20806</link>
		<dc:creator>Philip C</dc:creator>
		<pubDate>Thu, 21 Jan 2010 17:53:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=3957#comment-20806</guid>
		<description>Hade inte Lapin Kulta typ lantchips för typ 4 år sen? De var riktigt jäkla goda, alltså.</description>
		<content:encoded><![CDATA[<p>Hade inte Lapin Kulta typ lantchips för typ 4 år sen? De var riktigt jäkla goda, alltså.</p>
]]></content:encoded>
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	<item>
		<title>By: Andreas Norman</title>
		<link>http://www.ronnestam.com/how-to-create-a-great-ad-for-a-beer-brand-easy-you-dont/comment-page-1/#comment-20805</link>
		<dc:creator>Andreas Norman</dc:creator>
		<pubDate>Thu, 21 Jan 2010 17:20:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=3957#comment-20805</guid>
		<description>Det är ett strålande exempel på &quot;varför-kom-inte-jag-på-det-först?&quot; :)</description>
		<content:encoded><![CDATA[<p>Det är ett strålande exempel på &#8220;varför-kom-inte-jag-på-det-först?&#8221; <img src='http://www.ronnestam.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Per Robert Öhlin</title>
		<link>http://www.ronnestam.com/how-to-create-a-great-ad-for-a-beer-brand-easy-you-dont/comment-page-1/#comment-20804</link>
		<dc:creator>Per Robert Öhlin</dc:creator>
		<pubDate>Thu, 21 Jan 2010 15:20:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=3957#comment-20804</guid>
		<description>Strålande. Det är vad jag brukar kalla för »ställföreträdande produkt«. Utmaningen är dock att se till att det smakar mer än det kostar.</description>
		<content:encoded><![CDATA[<p>Strålande. Det är vad jag brukar kalla för »ställföreträdande produkt«. Utmaningen är dock att se till att det smakar mer än det kostar.</p>
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