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	<title>Comments on: How important is social media technologies for business among the Fortune 500&#8242;</title>
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	<link>http://www.ronnestam.com/how-important-is-social-media-technologies-for-business-among-the-fortune-500/</link>
	<description>Innovative communication and advertising from Sweden with love</description>
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		<title>By: ronnestam</title>
		<link>http://www.ronnestam.com/how-important-is-social-media-technologies-for-business-among-the-fortune-500/comment-page-1/#comment-2194</link>
		<dc:creator>ronnestam</dc:creator>
		<pubDate>Sun, 20 Jul 2008 16:00:28 +0000</pubDate>
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		<description>You&#039;re right. However, the challenge is not to change the mindset of the people but instead to change the actual people. Companies need more people and totally different people. We&#039;ll see new roles and a lot of people that normally didn&#039;t work with marketing.</description>
		<content:encoded><![CDATA[<p>You&#8217;re right. However, the challenge is not to change the mindset of the people but instead to change the actual people. Companies need more people and totally different people. We&#8217;ll see new roles and a lot of people that normally didn&#8217;t work with marketing.</p>
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		<title>By: ronnestam</title>
		<link>http://www.ronnestam.com/how-important-is-social-media-technologies-for-business-among-the-fortune-500/comment-page-1/#comment-23569</link>
		<dc:creator>ronnestam</dc:creator>
		<pubDate>Sun, 20 Jul 2008 16:00:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=435#comment-23569</guid>
		<description>You&#039;re right. However, the challenge is not to change the mindset of the people but instead to change the actual people. Companies need more people and totally different people. We&#039;ll see new roles and a lot of people that normally didn&#039;t work with marketing.</description>
		<content:encoded><![CDATA[<p>You&#8217;re right. However, the challenge is not to change the mindset of the people but instead to change the actual people. Companies need more people and totally different people. We&#8217;ll see new roles and a lot of people that normally didn&#8217;t work with marketing.</p>
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		<title>By: Steve Nimmons</title>
		<link>http://www.ronnestam.com/how-important-is-social-media-technologies-for-business-among-the-fortune-500/comment-page-1/#comment-2191</link>
		<dc:creator>Steve Nimmons</dc:creator>
		<pubDate>Sun, 20 Jul 2008 08:59:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=435#comment-2191</guid>
		<description>I believe strongly in the usefulness of Enterprise 2.0 and the harnessing of &#039;Web2.0 inside the firewall&#039;. I think the journey will probably not be as disruptive as people imagine. Yes, there are cultural changes to tackle, but if we can replace the mindset &quot;information is power&quot; with &quot;collaboration is more powerful&quot; then we will be on the right track.</description>
		<content:encoded><![CDATA[<p>I believe strongly in the usefulness of Enterprise 2.0 and the harnessing of &#8216;Web2.0 inside the firewall&#8217;. I think the journey will probably not be as disruptive as people imagine. Yes, there are cultural changes to tackle, but if we can replace the mindset &#8220;information is power&#8221; with &#8220;collaboration is more powerful&#8221; then we will be on the right track.</p>
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		<title>By: Steve Nimmons</title>
		<link>http://www.ronnestam.com/how-important-is-social-media-technologies-for-business-among-the-fortune-500/comment-page-1/#comment-23568</link>
		<dc:creator>Steve Nimmons</dc:creator>
		<pubDate>Sun, 20 Jul 2008 08:59:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.ronnestam.com/?p=435#comment-23568</guid>
		<description>I believe strongly in the usefulness of Enterprise 2.0 and the harnessing of &#039;Web2.0 inside the firewall&#039;. I think the journey will probably not be as disruptive as people imagine. Yes, there are cultural changes to tackle, but if we can replace the mindset &quot;information is power&quot; with &quot;collaboration is more powerful&quot; then we will be on the right track.</description>
		<content:encoded><![CDATA[<p>I believe strongly in the usefulness of Enterprise 2.0 and the harnessing of &#8216;Web2.0 inside the firewall&#8217;. I think the journey will probably not be as disruptive as people imagine. Yes, there are cultural changes to tackle, but if we can replace the mindset &#8220;information is power&#8221; with &#8220;collaboration is more powerful&#8221; then we will be on the right track.</p>
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