How I Create

When I’m handed a problem, any kind of problem, I learn as much as I can about the subject. I do this as fast as possible as I wanna keep that fire burning. Then I start thinking about possible solutions, draw things on paper, write and design things on my computer and ad shapes to thoughts and ideas forming inside my head. I tend to come up with tons of solutions without really knowing which ones to go with. Then like seeds, I plant my those ideas somewhere in my brain and cover them with soil.

Then I wait.

Sometimes, for a day, sometimes for a week or two.

I wait.

I love this process. It’s like being lost but relying on your instincts to lead you home, sooner or later. I keep those ideas warm inside my head like a gardener nurtures his or her plants. I nurture, talk to and look after them until suddenly one them breaks through the soil. Then I pick it up and I run. Time is precious, if I want this idea to live I gotta move it to my greenhouse, my paper, computer or whatever I’m using to give the idea a body. There is no time to loose!

Create! Build! Come to life!

You see, ideas are great. They show us the way forward, they’re part of the map that guides us into the future and the unknown. But without making them happen they’re worthless.

Ideas can be stupid or good. Executed ideas however, they’re always great. Executed ideas have the power to change the world.

That’s my way of doing it. What about yours?

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. I'm one of Sweden’s most hired speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.

  • Donald F

    Apart from soiling the seeds in my mind, I soil them in pther peoples minds too. Otherwise same same.

  • http://www.ronnestam.com/ Johan Ronnestam

    Sweet :)

  • http://andreas.walm.net Andreas Wålm

    “Fields” of gold!

  • http://www.ronnestam.com/ Johan Ronnestam

    :)

  • http://pervikstrom.wordpress.com/ Per Vikström

    Underbart! Härlig beskrivning av den kreativa processen. :-)

  • http://twitter.com/gregormckelvie Gregor McKelvie

    I work on an idea at night. When I wake up in the morning and think it’s still a good idea I continue with it. Then I talk to people about it. But if I wake up and then it’s no good then I drop it.

  • http://www.ronnestam.com/ Johan Ronnestam

    Tack Per!

  • http://www.ronnestam.com/ Johan Ronnestam

    Thanks a million for sharing! Sharing is key huh!

  • Anonymous

    I also learn a lot about whatever the subject I’m working on. I than push out a list of the bad ideas and the few good ideas on paper.
    Than I wait.
    Than I throw them out and start over. This is key to let them gestate and than realize that this is just 1.0.

    I always start work in than by going through each physical step for the user. With paper mockups if needed. Just to make sure the idea has consistency, if it doesn’t: I throw it out.

  • http://www.ronnestam.com/ Johan Ronnestam

    :) Keep on sharing!