Freakcasting, a trend that was very common in Swedish advertising a couple of years back is something I personally dislike. Having people in a TVC just based on the fact that you think people will laugh at their real personality is the closest thing to bullying there is. We have a responsibility to be more intelligent than that.
But when these guys, the original employees and not any hired freak, perform a old school rap song I’m sold. It feels so honest and real so I can’t resist thinking this place is the shit!
Found it on Changethought, one of my new favorites when looking for visual inspiration.