Honest and real makes me singalong with the Super Broker Shuffle

Freakcasting, a trend that was very common in Swedish advertising a couple of years back is something I personally dislike. Having people in a TVC just based on the fact that you think people will laugh at their real personality is the closest thing to bullying there is. We have a responsibility to be more intelligent than that.

But when these guys, the original employees and not any hired freak, perform a old school rap song I’m sold. It feels so honest and real so I can’t resist thinking this place is the shit!

Found it on Changethought, one of my new favorites when looking for visual inspiration.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. I'm one of Sweden’s most hired speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.