Here’s the latest iPhone app that….naa

Obviously we’re not really there yet. But this spoof gives us a pretty good idea where technology is heading. On top of that I’m getting a smile for free! You will too.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • jensode

    Reminds a bit about the spoof that MythBusters tested a while ago with breaking into a car using a tennis ball with a hole in it :-) Really nice camera work.

  • Collegebrat

    Cool. But still just a remote.
    Augmented reality though is really interestering. Now where talking ;-)
    http://www.youtube.com/watch?v=tN85gPrL0es&feat

  • http://www.facebook.com/people/Abracada-Bran/100000189465435 Abracada Bran

    Nice spoof, Johan how come you buy that vid.
    hope you got fun.

  • ronnestam

    @Collegebrat – yep. Like that one. Been showing it at different events I'm speaking at

    @Abracada Bran – ? Didn't quite get what you mean. But I sure had fun…

  • http://en-gb.facebook.com/svenningson Razmus Svenningson

    Zipcar har ju en applikation (som nu faktiskt verkar färdig) där du kan hyra, hitta och låsa upp bilarna. Du kan även tuta på tutan för att veta vilken bil som är din. Inte riktigt samma som denna, men en god bit på vägen, och det är ju faktiskt väldigt användbart.

    Det innebär att folk borde kunna ställa bilarna där de behagar inom staden och sedan kan någon annan hyra den direkt när föregående lämnat den. Väcker onekligen många idéer där man ytterligare kopplar den analoga och digitala världen närmare varandra.

    http://www.youtube.com/watch?v=UkzOtE3mJJA
    http://news.cnet.com/8301-13577_3-10365139-36.html
    http://www.zipcar.com/iphone/
    http://www.wired.com/autopia/2009/06/zipcar-iph

  • http://abracadabran.posterous.com Abracadabran

    This Iphone App is just a spoof. but funny :)
    To many safety issues to let such toy be leagally distributed,
    but it can be designed and developped for sure.
    Hacking cars' electronic and set an automatic pilot from iPhone is fully possible. It can actually seriously help disable people to enhance and serve an average car without to much transformations. a Door opening Automat need individual small electric engines and/or cables tractions to activate them, etc…

  • http://en-gb.facebook.com/svenningson Razmus Svenningson

    Sprang på denna och tänkte det kanske är läge att följa upp här igen ;)

    http://www.tuaw.com/2009/10/16/found-footage-ip

  • ronnestam

    Såg den där också. Dessutom har ett företag faktiskt släppt en pryl
    som heter Viper: http://www.walyou.com/blog/2009/10/15/viper-sma
    som funkar :D

  • http://en-gb.facebook.com/svenningson Razmus Svenningson

    Sprang på denna och tänkte det kanske är läge att följa upp här igen ;)

    http://www.tuaw.com/2009/10/16/found-footage-ip

  • ronnestam

    Såg den där också. Dessutom har ett företag faktiskt släppt en pryl
    som heter Viper: http://www.walyou.com/blog/2009/10/15/viper-sma
    som funkar :D