GoPro on steroids. Getting your hands on a pair of Google Glass soon a reality

google-glasses-futureWould you wear a pair of these?

I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but I do remember the first day I walked down a street in Stockholm and made a phone call on that thing. People looked at me suspiciously and I should probably be grateful that I didn’t end up in the nut house.

ronnestam-goproYours truly prepared for another run.

I can imagine that wearing a pair of Google Glasses will create the same effect x 10. I’m sure I’ll try a pair on as soon as I can. But I’m not certain we’ll see a whole lot of em’ the next couple of years. Making new technology stick is first and foremost about changing behaviour and making Google Glasses reaching a broader audience is about a whole lot of change. GoPro has broken through. They’ve managed to make people strap cameras to their body and record their life. It’s one step in this direction. But making people walk around and talk to their glasses? That’s taking it to another level.

That said, I can’t wait to get my hands on pair of these. Google Glasses ain’t the future. But Google Glasses definitely opens the door to the future. Information accessible everywhere.

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://twitter.com/Gravardotter Josefin Andersson

    Tack för ett bra inlägg :-)