Google ads another weapon in the fight for change

Today Google launched their latest resource called the Google Internet Stats. It contains industry facts and insights from across five different areas – Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. This is a great resource for us who are trying to make people understand what the future is all about.

google_internet_statistics_resource

I bet that we can expect more in the near future. Anyway it’s a great little tool for people like me who want more ammo in the fight for change. Here’s a little something that gives you an idea about what to expect:

  • 5% of all time online is spent on Facebook.
  • By election day, fully 25% of people who pulled the lever for Obama were already connected to his campaign electronically
  • early three in five (57%) of youth consumers logged on to YouTube to watch a music video in the last 12 months, compared to 56% who watched a music TV channel
  • Social networks have a penetration of nearly 75% among European Internet users
  • According to Nielsen, 67% of the global online population visited a “member community” site in Dec 2008.
  • 20 hours of video are uploaded to YouTube every minute

Now go dig on your own.

Ah, by the way. Thanks @stefanronge for waving your flag about this!

Related Posts Plugin for WordPress, Blogger...

Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • http://allantyoung.com Allan

    Thanks for this very helpful post. With all the news about Twitter lately, this had slipped past my radar. Google continues to give away power and knowledge – I hope this will result in more amazing innovations.

    What a wonderful blog and website! I love the way you describe yourself Johan! Blown away by your Inspiration page – lots of great talent to emulate and synthesize. Bravo!

  • http://allantyoung.com Allan

    Thanks for this very helpful post. With all the news about Twitter lately, this had slipped past my radar. Google continues to give away power and knowledge – I hope this will result in more amazing innovations.

    What a wonderful blog and website! I love the way you describe yourself Johan! Blown away by your Inspiration page – lots of great talent to emulate and synthesize. Bravo!