On the future of Apple and iOS7

Yesterday I installed iOS 7 on my daughters iPhone. Shortly after she came up to me crying. I asked her what was wrong? – It’s so ugly she said. What is? – Everything daddy!

This morning I woke up early and had some fun in photoshop. Is this the future of Apple?

Apple-less-is-more

Related Posts Plugin for WordPress, Blogger...

Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • Roger

    Tror faktiskt att du har helt rätt. Alla andra har kommit ikapp Apples design, teknik och närmar sig även användarprocesserna. Skeppet sjunker, sälj!

  • Oscar Semb

    Många verkar ha trott att Apple skulle dominera i all evighet…. Att deras fall skulle bero på ett ändrat gränssnitt tror jag inte på. Snarare att man inte kan återupprepa revolution på revolution. Till slut kommer den ifrån annat håll:) Bra och snygg bild Johan:)

  • http://christianahs.se Christian Åhs

    Ett Steve Jobs citat passar bra här: “Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.”

    Det ska komma nya företag som innoverar och tar oss vidare. Det är inget konstigt. Eller som vi själva säger på nyårsnatten: “Ring in det nya och ring ut det gamla”.