Fulfil your dreams by not thinking like other people. Learn from Mike Basich!

ronnestam-andy-mike-tignesWay back in Tignes. Me, Tina, Andy, Mike and Greger in front.

Early in the nineties I spent most of my days snowboarding and it was at this time that I first met Mike Basich. Me, Mike, Andy Hetzel and Mike’s sister Tina acted trainers a snowboardcamp that Greger Hagelin who lated founded WESC arranged in Tignes. Me and Andy became good friends and about half a year later I visited Andy, Tina and Mike in Snowbird Utah. We spent two weeks riding some of the best powder I’ve ever seen. Now, more than 20 years later I’m still hooked up with the guys on Facebook. And that’s where the inspiration for this blogpost begun.

Mike, still shredding some serious powder and being one of the public faces for GoPro, he always inspires me. He constantly keeps on pushing those boundaries that he started to push there early in the nineties. But I think his latest project is the most inspiring ever. His new home. Named suitable after the brand he had already started when we first met - Area 241.

mike-home-tahoeMike Basich’s home in the back country.

I think most of us have a dream of building the ultimate home in their heads but few of us ever get to build it. Personally I’m dreaming of a home in the mountains or one close to the surf. Both of those dreams seem farfetched and much to expensive…if you don’t do like Mike of course! Mike thinks differently.

mike-backcountryMike overlooking his land. PHOTO: Chris Wellhausen

When the rest of us looks for land where everyone else are looking to buy land Mike is looking the opposite way. Mike is building his dream house in the middle of nowhere with access to everything you need.

mike-buildingBuilding his own ski lift.

Near Lake Tahoe Mike has spent the past several years building his dream home. He’s built the house about 5 kilometers away from the nearest road which in fact isn’t much of a road at all.

mike-basich-tahoeMike trying out his new chair lift for the first time.

The only way you can get to the house is by walking a quad or a snowmobile. However, since Mike also want to bring friends and enjoy the powder in winter he’s built himself his own ski lift. You heard it right! His own ski lift and it comes with adjustable seats if the powder turns out to be too deep.

area241The gear you need to get on top.

People like Mike inspire me. Mike has his own ideas and he’s got the power to see them through! He shapes his life the way he wants to! That is living!

Mike! I’ll follow your lead on this house idea some day!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • https://springismylove.wordpress.com/ Michael Sillion

    Cool! Almost crazy :)