First Versace, then H&M and now Louis Vuitton ads. Madonna got the fashion giants wrapped around her finger

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Popstar Madonna featured in Louis Vuitton 2009 advertising campaign. 

In 2005 Madonna made Versace look like a million dollars. Then in 2007 she was one of H&M limited edition models. Her appearance took part in continuing building H&M as a fashion savvy low-price brand, following for example the Kylie campaign that I personally worked with. Now she’s been picked up by Marc Jacobs to be featured as the lead model for Louis Vuitton in 2009.

In a series of Frensh Bistro inspired ads where Madonna brings the Louis Vuitton pattern to the next level the +50 year old superstar shows who’s the King (yes, in Madonnas world I think King is the right word) of trend. 

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Madonna featured in H&M’s 2007 campaign.

One has to admire Madonna. It’s amazing to see how she’s constantly manages to stay fresh and interesting. There’s now doubt this latest campaign strenghtens her brand. But how does it affect Louis Vuitton that she’s been featured for both H&M and Versace the last 4 years? H&M is in my book the brand that has everything to gain from this ‘Madonna masquerade’.

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Madonna featured in the 2005 Versace campaign.

It’s makes you think. First Versace then H&M and now Louis Vuitton. 10 years back in time something like this would have been unthinkable. What’s next? A Rolls Royce trimmed by Skoda?

The world of branding and advertising is turning up side down, so strap up and get ready for a joy ride!

The ads that I picked up over at Trendhunter has been shot by Steven Meisel.

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7 Comments

  • You are spot-on!

    And as a graphic designer I am very amazed at the total lack of creativity in these fashion shots. Of course I think you have deliberately selected three similar images to make your website look nice, but still the similarity in these three amazes me.

    Do people still really pay big bucks for photographers that have no new ideas? All Madonna has done is shown up and sat down, in front of a professionall studio setup!

    I am guessing here, but I am almost sure that if we got hold of all the pics that these photographers have taken, we would find that they all include a sincere Madonna (like H&M:s shot), a raunchy sexy Madonna (like this years Louis Vuitton) and of course another one where she shows her legs, but in a less controversial way (the Versace-shot).

  • You are spot-on!

    And as a graphic designer I am very amazed at the total lack of creativity in these fashion shots. Of course I think you have deliberately selected three similar images to make your website look nice, but still the similarity in these three amazes me.

    Do people still really pay big bucks for photographers that have no new ideas? All Madonna has done is shown up and sat down, in front of a professionall studio setup!

    I am guessing here, but I am almost sure that if we got hold of all the pics that these photographers have taken, we would find that they all include a sincere Madonna (like H&M:s shot), a raunchy sexy Madonna (like this years Louis Vuitton) and of course another one where she shows her legs, but in a less controversial way (the Versace-shot).

  • Agree on the lack part except from the fact that the Vuitton pattern has been moved from hand back to underwear. Based on experience that decision cannot been an easy one to drive inside the company.

    Brands (and people) are always more afraid of loosing what they have than gaining new things. That’s why things stay boring.

  • Agree on the lack part except from the fact that the Vuitton pattern has been moved from hand back to underwear. Based on experience that decision cannot been an easy one to drive inside the company.

    Brands (and people) are always more afraid of loosing what they have than gaining new things. That’s why things stay boring.

  • First off Madonna has been a clothes horse for every major fashion house since the 1980’s, she single handedly launched the careers of Marc Jacobs and Gaultier by advertising their wares on the most expensive billboard in the world – her body! She worked with Versace back in 1995 for a glamorous campaign and then again in 1996. Shes also been heavily involved with Asian advertising since 1986 for companies like Mitsubishi and Brillia Aire. As for Kylie, i do believe Madonna’s H&M campaign came way before Kylies swimwear. Where Madonna leads, others follow!

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