Facebook deliver the crowds – CNN deliver the Barack Obama Inauguration

So you think Superbowl is the event of the year. Well, think again. 427,563 confirmed guests and rising has signed on Facebook to be part of the Barack Obama Inauguration on January the 20th.

It’s a brilliant move by CNN to create this hype around their live web casting of the event. It’s also interesting to see that CNN are using words like RSVP NOW instead of SIGN UP. In other words, Facebook usage has matured to the level that we’re now talking ‘Facebook’ instead of ‘english’.

It also seems that the cnn.com/live site that is basically just beeing built on Facebook Connect, in other word a 10 hour implementation effort. And when the event is over – million of Facebookers connected to CNN.

It seems like the Barack Obama Inauguration will be historical in more than one way and I’ll make sure to be a part of it!

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

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  • Theresa Beffa

    I think they did more than Crowd gather. ( although I’d bet money they don’t even realize it. Well Facebook does, but not CNN )

    I RSVP’d, signed in, and participated with the 2 or so other million on CNN.Live FB, and I loved it! As an American living abroad with such a large group of international friends and colleagues, it was priceless to share it with so many of them as it was actually happening. It was real emotion in real time!

    Historical in so many ways, no question about it.

    Got me wondering how I could go through another big event without such a feature. You nailed it, like say, the Super Bowl. Live comments about the game, and then the commercials. And with all of my friends that aren’t at the same Super Bowl party as me.

    Or say, during the next World Cup. South Africa is not as easy to get to as Europe for most, so most will be online or glued to their tv. Would love to trash talk and share that moment with my friends from all nations.

    Back to real moment at hand. Kudos to CNN for actually having video streams and commentary that was different from their CNN tv channel, and more aligned with their target group of FB participators. I watched the infamous CNN boys (Wolf Blitzer and Anderson Cooper ) on CNN with my Sling stream because I actually wanted to hear their take on the moment. However, it was definitily refreshing that I could mute them and go to the CNN.Live feed from FB, which had commentators that spoke in non-political jibberish and less bantering.

    All in all, great experience, and I’m looking forward to seeing this integrated more and more.

  • Theresa Beffa

    I think they did more than Crowd gather. ( although I’d bet money they don’t even realize it. Well Facebook does, but not CNN )

    I RSVP’d, signed in, and participated with the 2 or so other million on CNN.Live FB, and I loved it! As an American living abroad with such a large group of international friends and colleagues, it was priceless to share it with so many of them as it was actually happening. It was real emotion in real time!

    Historical in so many ways, no question about it.

    Got me wondering how I could go through another big event without such a feature. You nailed it, like say, the Super Bowl. Live comments about the game, and then the commercials. And with all of my friends that aren’t at the same Super Bowl party as me.

    Or say, during the next World Cup. South Africa is not as easy to get to as Europe for most, so most will be online or glued to their tv. Would love to trash talk and share that moment with my friends from all nations.

    Back to real moment at hand. Kudos to CNN for actually having video streams and commentary that was different from their CNN tv channel, and more aligned with their target group of FB participators. I watched the infamous CNN boys (Wolf Blitzer and Anderson Cooper ) on CNN with my Sling stream because I actually wanted to hear their take on the moment. However, it was definitily refreshing that I could mute them and go to the CNN.Live feed from FB, which had commentators that spoke in non-political jibberish and less bantering.

    All in all, great experience, and I’m looking forward to seeing this integrated more and more.

  • http://www.ronnestam.com/ ronnestam

    Hey T,

    Nice to see you leaving tracks here :)

    I agree with you and I think we’ve only seen the start of these kind of integrations. Besides Facebook I think we can expect both Google Friend Connect and Twitter integrations soon.

  • http://www.ronnestam.com ronnestam

    Hey T,

    Nice to see you leaving tracks here :)

    I agree with you and I think we’ve only seen the start of these kind of integrations. Besides Facebook I think we can expect both Google Friend Connect and Twitter integrations soon.

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