Johan Ronnestam - Entrepreneur & Investor

I founded my first company in 2001. Foreign, was the name of the digital brand and advertising studio I created. With clients like adidas Global, IKEA, H&M, Absolut Vodka, Procter & Gamble and more, Foreign became one of Swedens fastest growing companies in three years. Running your own business was something I loved. As time have passed I’ve spent more time thinking about how to do things I love. Money is secondary. Below you can find some of the brands I’m currently spending time on.

Feel free to get in touch if you wan’t to discuss any of the brands I’m involved in.

Status: Active

BAUX: Construction Materials

We founded BAUX on the belief that building materials should be sustainable, surprisingly functional and remarkably beautiful.

Role: Founder & Strategy & Brand

Status: Active

BEU: Watch & Lifestyle Brand

BEU is founded to inspire people around the world to challenge themselves to live the life of their dreams.

Role: Founder & Creative Director

Status: Active

ROST Studio: Design & Branding

ROST Studio is a Stockholm based design studio founded by the dynamic creative duo Johan Ronnestam & Daniel Stridsberg.

Role: Founder, Creative, Design & Strategy

Status: Active

UDO Bikes: Electrical Bikes

UDO Bikes creates clean commuting alternatives extending the range of the human muscles.

Role: Co-Founder & Brand Strategy

Status: Sold in 2018

Mountain Works: Fashion Industry

Mountain Works creates Scandinavian fashion that inspires and empowers people to explore outdoor and urban frontiers.

Role: Partner & Brand Advisor

Status: Active Investment

Zero Point: Sport Fashion Industry

Scientifically optimised compression clothing and products for sports and recovery.

Role: Partner & Brand Advisor

Status: Active

JAJDO: Mobile Apps

Swedish mobile app brand that aims to help kids all over the world to realise their creative learning potential.

Role: Founder

Status: Sold in 2016

LYX: Influencer Community

LYX is a Swedish blog community and independent buyer’s guide for men & women. 

Role: Founder

Status: Sold in 2015

Starty: Social E-Commerce

Starty created a socially distributed e-commerce platform. The platform was sold in 2015.

Role: Founder

Status: Closed in 2007

FOREIGN: Digital Brand Communication

FOREIGN was a global digital brand and advertising agency with +40 employees. 

Role: Founder