It is hilarious. For as long as I’ve lived map-makers of the world has tried about a trillion different ways to fold a map so that it doesn’t crumple. Then suddenly someone, in this case a young designer named Emanuele Pizzolorusso from Milan, decides to look at the problem from a new perspective. What if that crumpling problem of the map makers was turned into an advantage. And bam, suddenly you’ve got a rockin’ product that is better, more usable, long lasting and on top of all cool looking.
Emanuele Pizzolorusso created soft, yet hard-wearing, waterproof maps that are meant to be creased and crumpled
What Emanuele did with maps you should do with your products and services. Maybe your next winning product or service is hidden somewhere in the context of your biggest problem. Flip it around, turn it inside out, break it, shake it and most importantly don’t fall in love with your history – embrace your future!