Do you remember what…

…sport you loved when you were a teenager?
…name your first love had?
…your favorite playground looked like when you were a kid?
…games you used to play after school?
…your favorite color was when you were young?
…music you listened to?
…how your childrens room looked like?
…authors you used to read?
…color your first bike was?
…movies you liked as a young boy or girl.
…your first kiss?

I do.

Do you remember what…

…your math teacher in 8th grade was called?
…what the president of your school looked like?
…the name your of history book was?
…you loved about going to school?
…your school did to make you more creative?
…kind of subjects in school focused on making you open minded?
…your favorite exam was in school?
…teachers did to make you find your own solutions?
…sense it made that you were not aloud to use your calculator in math?
…your teachers did to teach you computing?
…you loved about homework?
…your second, third and fourth school teacher was called?
…the single most memorable moment of going to school was?

I don’t.

Isn’t this the problem with the education system? We all go there for years and years and it’s just a long process that sooner or later wear us all out cause it’s not fun enough, it’s not on our terms and we HAVE to go there cause someone says so, not because we understand how it will benefit us.

I was born 1971. Since then art, architecture, sports, industrial design, technology, food, cities, transportation, textiles, medecins…yes…practically everything in our society has evolved…except what we teach our children and in many senses how we teach them stuff. Politicians still go blah blah blah about national exams and grades when they instead should focus truly reinventing our education system.

After all, isn’t the question how we prepare our kids of today for a future that is nothing like today?

 

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Curiosity. My greatest asset. Born 1971 and Raised in the suburbs of style city Stockholm, creativity was always a part of growing up. With a background as a former snowboard professional (with among others Greger Hagelin from WE and Per Holknekt from Odd Molly as sponsors) and one of the few in the world who nailed a 1440° spin, I started my career on the buyer side. Marketing exclusive golf brands such as Mizuno, King Cobra and Goldwin gave me insight into the demands of advertisers and consumers but foremost the complexity behind how products actually make it into the stores. Always full of ideas, I felt I needed to move on to the creative side of the business. Internet, on the rise in Sweden drew me into the digital revolution already in 1994. In 1998 however I joined Framfab, one of the late 90’s fast-moving companies. As a concept developer and key account manager I parted in creating award winning projects for clients like Vattenfall , Bredbandsbolaget, Nike Europe and Volvo Cars. I also held a position within Framfab Innovation. The incubator of new ideas within Framfab. After Framfab had grown in just two years from 130 employees to 3400, I felt I needed to move to a smaller organization. Abel & Baker - in 2001 the worlds most awarded digital advertising company attracted me. At A&B I tool part in winning the global account for adidas, but I also worked with MTV, Nokia, Toyota, Årets Kock, ICA and the Red Cross. In 2002 I left Abel & Baker to found something of my own - Foreign. Foreign - an ideas creator with focus on the communication of tomorrow - based in Stockholm, Sweden. Foreign quickly grew to 27 employees and was awarded in the Cannes Lions, D&AD, New York Festivals, London International Advertising Awards, Epica, Clio, Cresta and other award shows every year since start up. Foreign launched both digital and integrated global campaigns for BMW Motorrad, MTV, H&M, IKEA, Omega, Beckers, Com Hem, Intersport, Kosta Boda, adidas International and many more. In September 2008 I took the decision to close Foreign down after almost 7 years. I’m now consulting within the same business on my own. Apart from Foreign I’ve also founded WhiskyGrotto.com and Co-Founded PremierGoals.com. Thru the years, leadership and success has been important, but enjoying life, loyalty and sincerity is what drives me further. I consider my part in motivating adidas to let fairly small Foreign handle adidas global digital World Cup campaigns my proudest moment in business. The birth of my two daughters Ebba & Linn is my proudest moment in life.

  • https://springismylove.wordpress.com/ Michael Sillion

    No innovative thinkers and entrepreneurs are allowed to experiment with it?

  • http://bjornalberts.com Björn Alberts

    It was fun trying to answer all questions. In the first set I knew the answer on every question. In the second set I failed on everyone except that I do remember the name of my two first teachers. Not the 3rd one though. Anyway, know you’ve been talking about it before, but it would be interesting to read about some of your ideas how to fix this. Maybe another post in the near future? It’s nice reading your blog again!

  • http://www.ronnestam.com/ Johan Ronnestam

    Thanks mate! I’ll go in to that later. I’ve got some ideas (obviously ;)

  • http://www.ronnestam.com/ Johan Ronnestam

    Ask Jan Björklund ;)

  • http://www.ronnestam.com/ Johan Ronnestam

    Out of some reason comments via Disqus haven’t been working as supposed. Elia Mörling left this one on his own blog instead: http://tribaling.com/sv/2013/02/04/det-gar-kommentarstroll/

  • https://springismylove.wordpress.com/ Michael Sillion

    Haven’t we done that for some time now?
    Let’s overthrow the emperor och education :)

    Occupy Education

  • https://springismylove.wordpress.com/ Michael Sillion

    I know many people who have ideas. Where can we meet and discuss these ideas? I know we talked about it on SSMW but is there any other Unconference like place to do it?. Almedalen?