Thanks for your comments. I’ll get right to them once my vacation slowly moves into a working type of thing. Until then, have the best of times.

Thanks for your comments. I’ll get right to them once my vacation slowly moves into a working type of thing. Until then, have the best of times.

Thanks for your honest assessment of the campaign (at least we’ve been successful in creating a debate!).

It’s our hope that the Thinking Space will be a place where opinion leaders from all over Europe will share their way of thinking and how they get their ideas. Our belief is that your readers as well as new readers would have been interested in reading about the way you get your ideas, and the questions were meant to be a starting point to inspire. The link exchange element is designed so that bloggers’ spaces are displayed on other blogs that take part in the project, meaning everyone’s posts are exposed to a wider audience of people than just their own readers.

Anyway – I’m sorry we didn’t solve the problem from your perspective, but I hope you can see our intentions were in good faith. It was good to get your feedback and keep on enjoying your summer!

Med vänliga hälsningar,
Melina

Thanks for your honest assessment of the campaign (at least we’ve been successful in creating a debate!).

It’s our hope that the Thinking Space will be a place where opinion leaders from all over Europe will share their way of thinking and how they get their ideas. Our belief is that your readers as well as new readers would have been interested in reading about the way you get your ideas, and the questions were meant to be a starting point to inspire. The link exchange element is designed so that bloggers’ spaces are displayed on other blogs that take part in the project, meaning everyone’s posts are exposed to a wider audience of people than just their own readers.

Anyway – I’m sorry we didn’t solve the problem from your perspective, but I hope you can see our intentions were in good faith. It was good to get your feedback and keep on enjoying your summer!

Med vänliga hälsningar,
Melina

An interesting perspective on this campaign – and clearly different from my experience!

Perhaps the difference is that you were asked to blog about it (always a silly idea), whereas I stumbled upon the site by accident, and just found it engaging.

Sure, I was complimentary about the site in my post, but that’s because I was impressed by it (as I explain here: http://eskimon.wordpress.com/2009/07/09/thinking-space/). I didn’t expect anything in return for that post though – I just wanted to share something that I found interesting.

However, I relate to your frustrations. If I’d been asked to blog about it, I probably wouldn’t even have written about it, let alone commended it.

Brands (and agencies) need to produce content that people will choose to talk about of their own accord, not just pester them to talk about their stuff for the sake of it. Like you say, what’s the benefit to the blogger?

I still think the core site is great, but I’m disappointed by this ‘request’ aspect, which seems to go against the spirit of the site (which I interpreted as creative inspiration).

A great example of “what worked well, what could have been better”.

Cheers

An interesting perspective on this campaign – and clearly different from my experience!

Perhaps the difference is that you were asked to blog about it (always a silly idea), whereas I stumbled upon the site by accident, and just found it engaging.

Sure, I was complimentary about the site in my post, but that’s because I was impressed by it (as I explain here: http://eskimon.wordpress.com/2009/07/09/thinking-space/). I didn’t expect anything in return for that post though – I just wanted to share something that I found interesting.

However, I relate to your frustrations. If I’d been asked to blog about it, I probably wouldn’t even have written about it, let alone commended it.

Brands (and agencies) need to produce content that people will choose to talk about of their own accord, not just pester them to talk about their stuff for the sake of it. Like you say, what’s the benefit to the blogger?

I still think the core site is great, but I’m disappointed by this ‘request’ aspect, which seems to go against the spirit of the site (which I interpreted as creative inspiration).

A great example of “what worked well, what could have been better”.

Cheers

An interesting perspective on this campaign – and clearly different from my experience!

Perhaps the difference is that you were asked to blog about it (always a silly idea), whereas I stumbled upon the site by accident, and just found it engaging.

Sure, I was complimentary about the site in my post, but that’s because I was impressed by it (as I explain here: http://eskimon.wordpress.com/2009/07/09/thinking-space/). I didn’t expect anything in return for that post though – I just wanted to share something that I found interesting.

However, I relate to your frustrations. If I’d been asked to blog about it, I probably wouldn’t even have written about it, let alone commended it.

Brands (and agencies) need to produce content that people will choose to talk about of their own accord, not just pester them to talk about their stuff for the sake of it. Like you say, what’s the benefit to the blogger?

I still think the core site is great, but I’m disappointed by this ‘request’ aspect, which seems to go against the spirit of the site (which I interpreted as creative inspiration).

A great example of “what worked well, what could have been better”.

Cheers