More and more companies out there spend more time blogging and less money on traditional advertising. Blogging can potentially be the perfect marketing tool for a small business IF you know how to handle it.
MarketingVOX has a post for you people out there who want to know more. The post gives 10 tips.
1. ROI based on Search Engine Optimization (SEO)
2. Widespread employee blogging
3. Control is OK
4. Conversion goals
5. Social conversion
6. Marketing democracy
10. Data driven blogging
One thing I think the list totally forgot is where you host your blog and which blogging tool you should use. My personal tip would be: Host it at Bluehost.com and run WordPress. Then the world of plugins and themes is open to you. If you really want to take it serious you should get a designer to create a personalized theme for your company.