In the offline world, if your customers didn’t find what they were looking for inside your store and left without shopping.
a) Rethink the layout of your store today
b) Rethink the layout of your store next year
c) Rethink the layout of your store within the next three years
I think the answer is quite obvious. Then why the hell doesn’t more brands and companies care more about how people being converted through their online presence today, this hour and this minute.
Whenever you have questions about your online marketing and communication activities simply ask yourselves – What would I do in the offline world. The answer to that question can always be translated into a digital solution. It goes for marketing, design, online events, social communication, choice of technology and more. I call this Commons Sense Communication.
Common sense really!