Time is precious. Don’t you agree? For example if I spend to much time here going on about this and that you’re gonna start to think ‘what the heck, get to the point you #%*#’er. So, I’m not gonna spend to much of your time.
Instead. Have a look at these 5 demo videos and think about your own products and services. Are you doing your best to make sure people learn about your product in seconds, not minutes? (Also – one of the guys below is sort of a superstar of demo videos. When will we have some of that in Sweden?)
First up – The tour of music service SoundCloud
SoundCloud is a platform that takes the hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
I love how the speaker voice starts up by clearly letting you know that you’ll spend 3 minutes learning about their service. And while she does so you also get visual guidance what it’s all about. On top of that it’s graphically beautiful with a creative twist.
Second example – Square
The idea behind Square is simple. Accept payments by credit cards everywhere by only using a mobile device and a card reader.
This is my personal favorite right now when it comes to demo videos. Clean, smooth, creative yet extremely rational. Watch closely as Adam Lisagor aka @lonelysandwich, the superstar of demo videos show you [click to continue…]
Yesterday I got back from a fantastic weekend spent on the island of Tjärö, Sweden. Together with another 400 people I took part in something called the Sweden Social Web Camp (SSWC 2010).
This morning Swedish TV channel TV4 broadcasted a report made by Lisah Pettersson aka @JournalistLisah featuring a short comment by me.
Part from sharing knowledge the SSWC is also about party. And late the first night I found myself in the bar with my good friend Mattias Östmar. We both spoke about what makes you change things in your life and how you can make that happen. As we chatted away I mention I’d always wanted to jump of a high cliff [click to continue…]
För nästan precis ett år sedan blev jag intervjuad av Göran Adlén, god vän och populär föreläsare. Ämnet då var digitala och sociala medier och hur framtiden såg ut. Sedan dess har jag varit ständig (nästan alla fall) gäst i TrendTV och fått friheten att uttala mig och lite vad jag vill.
Nu var det dags igen. Förra veckan när fröken Sol bjöd på ett strålande humör bjöd jag över Göran och TrendTV’s producent, filmare och editör Robin Danehavtillika uppskattad personlig samarbetspartner på grillkväll hemma i Täby. När vi smörjt kråset och dukat av bordet var det så dags att till viss dela svara upp mot förra årets sägningar samt dela med mig av mina tankar om framtiden.
Här har du 33 minuter samtal mellan Johan Ronnestam och Göran Adlén om framtidens kommunikation:
(For you English readers. Sorry, this is only available in Swedish. But feel free to come by for an interview of your own)
Have a look at the video below and tell me if you’re not amazed. Turning things up side down. Black becomes white. Faster when you’re used to going slow. Smile when people expect you to be sad. Something big when people expected something small. Diving when people expected skydiving. Whatever you do, don’t do what others have done before you.
Guillaume Nery filmed on breath hold by Julie Gautier sure knows how to change perspective.
Just when I thought I was done renovating our home I ran into this control system that enables regulation and control of our complete building with the touch of a finger.
The Gira Control 19 Client is a PC-based control and regulation unit with a touch screen. It becomes a home station for door communication in combination with the Gira DCS-IP-gateway. The Gira Interface makes all functions easily accessible.
The company behind this is called Gira and they offer a broad range of intelligent building technology for convenience and security. They provide us with devices for networking home technology, music control for all rooms and comprehensive switch ranges, plus numerous functions for door communication, energy and light outdoors – and it all fits together.
Connect whatever you want to your control devices
What I truly love about this system is the fact that you can build whatever you want on this platform And just recently they also released an iPhone app that lets you control your house while you’re on the road.
Control your house with your iPhone, iPod touch or iPad…
…or why not answer a video call via your light switch
As soon as I’ve got this system Installed I’ll follow Jesse Rosten’s example below and buy a couple of iPads and iTouches to be attached to my wall with some velcro. And then the control of my house (and the rest of my life) will be completely mobile.
ps. These Giro guys truly need some guidance when it comes to digital marketing. Low res photos and YouTube videos only in German makes it pretty hard to spread the news.
The future is bright, that’s for sure. At least if you’re into portability and gadgets. This flexible new oled display developed by Sony makes the iPad seem like a brick huh!
I love the Internet. When I least expect it someone somewhere has spent the last weeks writing thousands lines of code that turns something we’ve all seen into something none of us has seen.
Today when I visited JoshSpear I ran into this open-sourced project called Graffiti Analysis by Evan Roth. This is exactly what I’m talking about. By tracking graffiti artists when they put their pen to the paper and make their mark Evan and his team can unveil unseen motion involved in the creation of a tag.
Suddenly things that seem flat get a whole new meaning. Just like when you get an idea composed out of two old ones. You bring new light to things people thought were explored to the max. People love that shit just like I love this shit!
Read more about the Grafitti Analysis 2.0 project here.
Apple, Nike, adidas, Google and so on. It’s always easy to point the wow pointer to these huge brands that have massive amounts of brand fans world wide. But sometimes you’ve just gotta remind people about why these brands often are leading the pack.
I have just gotten of stage in Tallin, Estonia after speaking on the future communication landscape. Right now I’m in a sofa listening to James Matthewson who seconds ago quoted Simon Pestridge from Nike and I just have to share that quote cause it’s what it’s all about:
Nike’s point of view on advertising: “We don’t do advertising any more. We just do cool stuff…It sounds a bit wanky, but that’s just the way it is. Advertising is all about achieving awareness, and we no longer need awareness. We need to become part of people’s lives and digital allows us to do that”
Simon Pestridge – Nike UK
And boy do they deliver on that promise. Here’s just one of thousands of projects they do every year to make people join their brand.
Do great stuff and people will follow you. That goes for products, services, support, communication and advertising. It’s a simple as that!
Every now and then when I spend time online I find things that make me shiver cause they’re so freakin cool. Today I found an open source project that matches that description and I’d like to share it with you. It regards an organization called Ushahidi and their kick ass crowdsourcing platform. Ushahidi, which means [...]
A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”. Make people feel visiting the intranet has something to do with their work and not only for [...]
While spending some time reading up on what the ‘fine art’ video photographer Vincent Lafore was up to I ran into a campaign by Canon placed on the video site Vimeo. The concept called ‘The Story Beyond The Still’ is a perfect example on how brands could look into creating digital events rather than necessarily [...]
I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan (updated) without any blades. This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences [...]
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
