A common question I get from companies is “How do we get people inside our company to spend time on our intranet”. My answer is always – “make sure you tie your intranet closely to your daily operations”.
Make people feel visiting the intranet has something to do with their work and not only for the fun of it. Only this way will you create the need for the collaboration, socialization and engagement that an active intranet (and your company) needs. This however turns out to be a major problem for most [click to continue…]
While spending some time reading up on what the ‘fine art’ video photographer Vincent Lafore was up to I ran into a campaign by Canon placed on the video site Vimeo.
The concept called ‘The Story Beyond The Still’ is a perfect example on how brands could look into creating digital events rather than necessarily trying to pull traffic to their own sites.
Swedish brands as well as most brands seem preoccupied with trying to figure out how to get traffic to their campaign (often built in flash…) and brand sites. This is of course the number one strategy for any brand with an online business. But so far most brands do not have their business online so brand building and advertising is still what it’s [click to continue…]
I have always been a great fan of Dyson. A company truly based on innovation. First famous for their vacuum cleaners they’ve now released a fan(updated) without any blades.
This video below shows people being confronted with the hairdryer for the first time and it’s a perfect example of true innovation and the consequences of it. When was the last time your product made people react like this?
This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in.
Brands seem to have learned from the history and brand spend has rather gone up than down for a lot of brands. We’ve also seen Twitter and Facebook continue to grown faster than anything else on the planet and social media and open technologies has prospered due to that fact. The iPhone has continued to grow and Android is picking up it’s pace. Google has released lots of new cool products even though the Wave didn’t really become the clean double over head a lot of us expected.
Most brands have been looking for one-offs and as I look back at the 2009 Cannes Lions winners it strikes me that I can’t really remember one single campaign that stood out and changed the world of advertising. We’re slowly moving away from bought space to earned space, this is most certainly the reason why my brain plays these tricks with me.
I’m not gonna spend more of this post summing up 2009. Other people, papers, bloggers and personalities has done a great job doing this already. Instead let’s move on to 2010.
Click for a larger image
Here are the Brand and communication predictions for 2010 by Johan Ronnestam
REAL
This is more of a change in how we live, consume, work, advertise and communicate. We will of course use all technology available to become more real but we will strive to make things more realistic, true [click to continue…]
Who said Google Wave couldn’t be made to good use. Hmm…I sort of did at this networking meeting the other day when we talked about the biggest fails of 2009. At least we haven’t seen that many good cases yet but of course they will follow.
Whirled Interactive (same guys who gave us Pulp Wave) use Google Wave as a tool for visualization and it’s is hilarious. This beats PowerPoint any day! Of course I’m not saying this is how you should use it but these guys sure sum up 2009 in the proper manor – use the ONE to that was supposed to do it all and turn it into a presentation video of what really did go down.
Smart move. Just when we’re about to be swarmed with augmented reality apps Google takes a step forward and turns the whole hype into something mainstream.
Yesterday the search company introduced a number of new things. Apart from the new live search my favorite was Google Goggles. A new app for the Android that let’s you search the world through the lens of your mobile camera. I bet at least one company will have this functionality actually turned in to a pair of ‘goggles’ before 2010 is over.
So far Google hasn’t decided if the app will let you recognize faces. But rest assured if they won’t someone else will! This type of technology is exactly what every security company in the world are craving for. The next time you rob a bank – remember you will be searched and logged with some kind of Google app
It’s not all about creating WOW-effects. You’ve gotta deliver some kind of value too. And this must be one of the better way can you deliver both of those qualities in a physical space.
Imagine what this would do for Swedish tourism if it was installed in any airport in the world showcasing our beautiful country. Imagine what it would do for a fashion brand if installed at the next fashion show letting people explore the behind the scenes, talk to the designers etc etc. Imagine what it would do for any brand if placed at any coming business fair. Get this one geared up with some online community functionality and you’ll have people peeing their pants!
People ask me from time to time why I’m a blogger. I tell them I’m not. What I am is a junkie for inspiration and reflection. A quite passionate one too.
For me this blog is the ultimate tool to log things that shape my life. Things, thoughts, people, objects and so on. I don’t really care what people think about it. The most important thing is what I think about it. My personal space so to say…only more public that most personal spaces.
The time it takes to write something and then press that publish button is just enough to filter the bad stuff away and let the good shit shine.
This video showing a huge flock of birds is exactly one of those things. I just have to put it down in writing. I spotted it this morning on SwissMiss. Birds have been doing this for about 200 million years and they still put on a show no human being can ever top. I’ve said it before but it’s worth repeating – Nature is the ultimate source of inspiration!
ps. In case you’ve missed the speech by Janine Benyus over at TED.com on Natures Designs you should head over there asap and get inspired!
Today I pulled a gig together with homie Stefan Hyttfors, the founder of Wenderfalck. We were invited by Pfizer to shake things up and draw out some ideas on how to prepare for the future. Stefan painted the background and I mixed the colors. I think we did a good job?
Among other things I spoke [...]
The Institute for the Future in Palo Alto decided to give a go at the future. How? A game of course. Superstruct is the world’s first massive multiplayer forecasting game. The game, launched in october 2008, was constructed and launched by Jane McGonigal.
By playing the game, people help The Institute for Future chronicle the world [...]
The gaming industry is conquering one lifestyle segment after another. DJ Hero is the latest and coolest in a long line of musical games such as Guitar Hero and Rock Band. DJ Hero let’s you rock the party using old style turntables featuring the gaming controls.
In a smart move the company behind the game, Activision, [...]
Today Miss Swiss miss made me notice this wonderful initiative from Volkswagen called ‘The Fun Theory’. It’s one of the more refreshing campaigns I’ve seen coming out of Sweden in the last 10 years. This is good shit and to me it’s spot on brand! Or what do you think?
ronnestam.com was voted Sweden’s first blog on Innovation, future trends and digital communication. It’s written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication.
