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Igår hände något som var avgörande för hur vi i Sverige använder Internet i framtiden. Susanna Kallur startade på 110m häck…och föll. 

Nu var det inte själva loppet i sig som var förändringen jag talar om, utan istället det faktum att SVT.se/OS’s liveström gick omkull på grund av den stora trafiktillströmningen. Innan det här hände har vi sett hur Expressen, Aftonbladet och andra tidningar gått omkull när stora nyheter har drivit in Svenska folket på nyhetssajterna på jakt efter senaste nytt. Men nu var det alltså Webb TV’n på SVT som skapade masshysteri.

När Peking OS är över kommer Svenska folket minnas ett OS med fåtal medaljer och desto fler misslyckanden. Beteendeförändringen däremot kommer man inte komma ihåg, den bara hände.

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It makes me warm to see that companies out there are starting to utilize the possibilities that comes with social media. IKEA has definitely understood how to make good use of web-TV as they started their own IKEA.SE/TV where you are invited to upload your own interior decoration tips.

What’s even better is the fact that they’ve stuck to blogging standards when they have designed the whole thing and not fallen into the trap of trying to do something new and different. According to BuiltWith they’ve used Ruby on Rails to create it. However, I do recognize a lot of plugins, so it wouldn’t surprise me if Wordpress or something similar was stuck in the bottom of the whole thing.

Jacob Nielsen, famouse user interaction dude from Denmark once said: “People spend most of their time visiting other sites”

Thanks Reklamfeber for pointing this one out.

I know. This girl isn’t really competing with real actresses…yet. But in 10-15 years time, powerful computers, 3D software as easy as textpad and downloadable models with different voices to go will become the must have tools for every Art Director out there who is looking to fulfil his/her new idea for a TV commercial.

Oh, forgot. There won’t be any TV commercials.

Well, that’s another way of creating a TV commercial for a hybrid drive car. It sure got my attention.

By AB5TRAX

Nothing impresses me like a company that has found out exactly what they should do to build their brand and then sticks to the formula.

I don’t drive a BMW but I must say these guys from Germany are not far from making me into a customer.

  Their brand has been closely connected with innovation for some years now. I first noted the positioning when they associated themselves with the artist Theo Jansen, maker of Kinetic Sculptures back in 2006. Since then I’ve seen tons of great stuff making BMW = Innovation.

This new concept car called Gina is amazing. BMW here I come!

404 made me go wow!

Right now people all over the world tune into Eurocup 08 in Switzerland/Austria. I live in Sweden, so TV4 and Canal+ are the channels of my choice since they are the ones holding the rights to the show. They paid a shitload of money for it.

This will not be the case in Eurocup 2012 when the event is held in Poland. Then I’ll turn into Socialtelevision.com where the TV is a result of Social Broadcasting edited live online by it’s users for it’s users.

Let me tell you about Social Television

The community

I guess you’ve seen that Apple launched their new 3G iPhone the other day.  The new phone got GPS, Video-camera, 3G connection and a browser that follows web-standards.

  Imagine now that we launch a site called Socialtelevision.com (or YouTube Live) that let’s any signed up user upload video streams, much like the ones we see on YahooLive or Bambuser for that matter. On the site, users can now sign up as plain users, producers, broadcasters, editors or commentators. When an event comes up,  say Eurocup 2012’, basically users express their interest to become part of the broadcasting of the event and take on different roles.

Kick off the game

It’s match day. On the stands 247 SocialTV users turn on their iPhones and connect to socialtelevision.com. On the site, 19 pro editors collaborate by social voting to decide how the broadcasting of the event will be edited. Through the built in GPS, it’s easy to understand which camera can cover what. A free kick is coming up and users positioned behind the goal all get the order “close up on Zlatan Ibrahimovic”.

  By using the dynamic circle tool integrated with Google Map, the editor in lead (by voting) draws a circle around the left corner of the field and sends out the order “focus on corner kicker” This results in another 24 cameras covering the kicker.

  Through the integrated motion sensor the editor automatically get the most stabile shot of the situations (if he doesn’t override it). The cameramen on site get Kudos (rating) depending on how much their specific coverage of the event is used. 

Access to all areas

90 minutes later the whistle blows and the first ever Live SocialTV event is a fact. Aware of his most loyal fans, Zlatan avoids the “paying” media crowd and approaches the side of the field.

  36 SocialTV “cameramen” cover the interview performed by a SocialTV journalist who has received a Titanum Status on socialtelevision.com. The questions asked by millions online and decided upon by social voting are delivered in his right ear. The interview ends after Zlatan draws his autograph on the iPhone, the touch screen senses the pressure and the result is a unique date-stamped autograph with information about Zlatan’s pulse among other things.

Just like ordinary TV but different

At home, me and my family eat up the last snacks on the table. My youngest daughter (almost 5 year old in 2012) is eager to show her friends Zlatans “time-stamped autograph”.

  Next week Disney On Ice turns up in Stockholm, and she is already signed up to cover the story. Her best friend will cover the back stage scene where Poh, Tiger and the rest of the crew hangs out.

The old generation…

In boardrooms of TV networks all over the world, directors asks themselves…what are we gonna make money on now? (or maybe they are the founders of SocialTV…but that would have to call for some innovative digital thinking, something they still lack)

The end

Is there such a thing as Social Television? No. But I truly believe that there will be within the next couple of years and it will change the business of broadcasting rights forever. Social TV will change all kinds of events there are.

Feel free to steal the idea and challenge the dinosaurs.

Today I am: happy about iPhone 3G, working on signing people up, had Japanese Gyoza for lunch and talked to Björn.

Björn, is a good friend of mine who tipped me about a YouTube video that outlines what Social Media is all about in a very pedagogic way. I liked it, so I blogged it.

If you’re Swedish another Björn made me happy yesterday. Björn Falkevik published a Video in Swedish the other day on a similar subject. Once you are done with the one above, go ahead and look at this one.

As fresh as it comes.

Apple already published lot’s of info on the iPhone 3G.

In case you haven’t seen this video from Microsoft Advertising you should take a look. It says a lot about the challenge with modern communication- 

If you have - then continue down to the second video in this post and learn about the sequel “Inspiration anyone” coming up.

This episode of 60 minutes that I found while reading a post on ReadWriteWeb is a goodie if you spend your days thinking about how to reach young people with your communication.

Let me tell you about our latest campaign for Stadium. This fall we were challenged by Stadium (Sweden largest sports retailer) to create an online campaign for the Swedish championships in Football Freestyle. 

This project is extra dear to me as Stadium really listened and we got them to try social media in the way I think it should be used.

The brief was to create an online plattform where kids could view movies from the events around Sweden and then upload their own movie to compete in a web based competition aside from the ones taking place offline.

Our solution was to create a Wordpress based website with all the plugins you should stick in there to gain maximum SEO performance. We then used a YouTube channel to host the videos instead of putting them on Stadium’s servers. Flickr provided us with the gallery functionality. A Facebook group was dynamically updated as the competition went along. Last but not least we set up a Yahoo Live account for Stadium where they could broadcast all the events live online.

The result was a cost effective campaign that was spread far outside the website itself. Stadium didn’t put any money into media but thanks to social media the campaign found it’s way outside their own domains. A cool thing was to see kids commenting the campaign in the online place of their choice…not one single site. The fact that a movie published on the site was shown in 2 more place that ultimately lead to 3-10 times more viewers was a great result.

I look forward to try something like this again with support of external media investments and integration into traditional media would most definitely create a great effect.