Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying our food Petrus tells me about one of the products FUWL has created. It’s an acoustic panel made out of wood, cement and cement. It’s a beautiful product made to be mounted on walls. Then he keeps on showing me tons of other things they’ve created.
We’ve started a company together
As I came home that night I couldn’t stop thinking about that acoustic product he talked about. It’s a design product yet it’s a functional building material and on top of it all it’s sustainable. The next morning I called my good friend Fredrik Franzon, also an entrepreneur, this one with a history of optimizing supply chains and a great understanding for industrial processes – Fredrik, you’ve gotta be part of this! I then approached FUWL and said “Let’s build a company together”. The following 8 month we wined and dined, we got to know each other and then finally we shook hands. BAUX was born last year in September.
The BAUX mission – We’re here to inject the X into BAU
In February this year (2014), following a six month process where we defined the strategy, built our business plan, created our new brand plattform, developed new products, initiated the marketing process and developed our website, we launched [click to continue…]
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with. I call this process The Ronnestam Prototyping Process.
The process contains of three main activites; Today, The Future and Tomorrow.
The Ronnestam Prototyping Process
The Ronnestam Prototyping Process is based on a combination of my own 20 years of experience of working with some of the most known brands of the world merged with ideas from leading innovators such as Hartmut Esslinger (the brain behind Frog Design), Yves Béhar and Dieter Rams and the way the car industry historically have been working with prototypes and innovation.
The car industry that have been working with prototypes for more than 50 years. These prototypes are not only meant to make people go wow. They’re in fact used to show the future direction of the car brand thus also align all expectations from media, customers, staff and partners in one direction. One of the most important thing is to make people look towards the future instead of looking back at history.
The BMW Efficient Engineering concept prototype showcased in Frankfurt 2009. In 2014 the BWM i8 has taken large parts of this concept into production.
Five years have passed and I’ve delivered six prototypes containing strategic and tactical recommendations for four of Sweden’s largest brands (Svenska Spel & ICA among others) and two of the worlds largest brands (Danone among others). Until now these projects has been hidden in the dark due to the fact that these brands have chosen to keep these projects secret. However, the projects have been successfully implemented and lead to dramatic changes in terms of how the companies have prioritized their budgets and future plans. Now I’m pleased to be able to give you insight into the process itself [click to continue…]
Almond Butterscotch named his photo Connected and lonely
That’s one of the most common questions I get when I’m giving speeches or meeting clients. Hell if I knew but the last couple of weeks I’ve been giving it some thoughts, new thoughts though. If you’d asked me one year ago I’d dreamed up some sort of new service or maybe I’d be talking about Instagram, Path or some other new social network. That’s of course in one way part of the answer but lately I’ve spent more time thinking about the vacuum that would appear of people stopped using Facebook.
I’ve been using Facebook since early 2007. It’s been one of my most important channels to keep up with both old and new friends. In the last five years I’ve [click to continue…]
About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more.
My subject when I spoke last year was ”2012 The Year of the Swedes” and except for the 2500 people who listened live, another 33491 people has watched my keynote once again on YouTube. A fairly good number considered it’s a Swedish speech. If you haven’t seen it yet, go ahead. I still think my points are most valid. (For you english speaking bloggers I’m sad to say that this speech was done in Swedish.)
This wednesday it’s time again. This year I wont be speaking but I’ll definitely be there both on wednesday and thursday. So if wanna catch up, feel free contact me.
A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the classic [click to continue…]
The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than it’s ever been to make people take action. We’re spoiled and [click to continue…]
Mother Teresa knew social media long before it existed!
Tons of brands are recruiting social media experts. Here’s a little something for you all to think about.
A typical ad reads: To apply for this role we believe you; are an expert in social media, know how to spot trends, got extraordinary abilities to express yourself in text, have proven studies within communication, PR, media or equivalent with at least 1 year of working experience, have the knowledge to make sure our social media presence is in line with other communication activities, can plan and schedule our presence
I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but I do remember the first day I walked down a street in Stockholm and made a phone call on that thing. People looked at me suspiciously and I should probably be grateful that [click to continue…]
This is the blog and website of Johan Ronnestam, Voted Sweden’s most influential blogger & speaker within the fields of modern communication – Creative Director, Entrepreneur, Innovator, Speaker and Digital Communication Expert from Stockholm, Sweden who loves a challenging problem.