Almond Butterscotch named his photo Connected and lonely
That’s one of the most common questions I get when I’m giving speeches or meeting clients. Hell if I knew but the last couple of weeks I’ve been giving it some thoughts, new thoughts though. If you’d asked me one year ago I’d dreamed up some sort of new service or maybe I’d be talking about Instagram, Path or some other new social network. That’s of course in one way part of the answer but lately I’ve spent more time thinking about the vacuum that would appear of people stopped using Facebook.
I’ve been using Facebook since early 2007. It’s been one of my most important channels to keep up with both old and new friends. In the last five years I’ve [click to continue…]
About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more.
My subject when I spoke last year was ”2012 The Year of the Swedes” and except for the 2500 people who listened live, another 33491 people has watched my keynote once again on YouTube. A fairly good number considered it’s a Swedish speech. If you haven’t seen it yet, go ahead. I still think my points are most valid. (For you english speaking bloggers I’m sad to say that this speech was done in Swedish.)
This wednesday it’s time again. This year I wont be speaking but I’ll definitely be there both on wednesday and thursday. So if wanna catch up, feel free contact me.
A couple of month ago I received my Makerbot Replicator 2 3D printer. Even though I’ve been speaking about the revolution 3D printing presents one can not really understand the impact of 3D printing before you actually have a 3D printer at home. My first prints were a couple of toys for my kids inspired by the classic [click to continue…]
The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than it’s ever been to make people take action. We’re spoiled and [click to continue…]
Mother Teresa knew social media long before it existed!
Tons of brands are recruiting social media experts. Here’s a little something for you all to think about.
A typical ad reads: To apply for this role we believe you; are an expert in social media, know how to spot trends, got extraordinary abilities to express yourself in text, have proven studies within communication, PR, media or equivalent with at least 1 year of working experience, have the knowledge to make sure our social media presence is in line with other communication activities, can plan and schedule our presence
I got my first private mobile phone back in 1994. It was Nokia 2110, extremely small at that time. At that time you couldn’t get hold of wireless handsfree. Then a couple of years later I got my first Bluetooth enabled mobile. I can’t remember the brand but I do remember the first day I walked down a street in Stockholm and made a phone call on that thing. People looked at me suspiciously and I should probably be grateful that [click to continue…]
In the end of 2009 I compiled the ten most read blog posts from my blog that year into a book. It’s been three years but I’d say it’s more relevant than ever. Top 10 blog post on future branding & communication ps. I’ve got some if you wanna get your hands on an old [...]
Wanna innovate your brand? Looking to start a new business? Thinking about building a product people will love? Want to make a fortune? Think no more. Connecting the digital world with the physical is the new black. 2012 was the year when we saw the first real outcomes of physical/digital products, either physical products that [...]
The last two days I’ve been hidden away in a conference room in Stockholm. We’ve been about 40 individuals who have been chosen to work in the Jury for Guldnyckeln, Swedens first competition for direct marketing. It’s interesting to see how the challenges of marketing slowly but surely erases the borders between different communication activities. [...]
Roland added some great value when they created the Roland TB-303 If you wanna create digital brand activities or products that actually make a difference. Don’t think technology! Too often I see cases where the entire product or a communication idea has been based on technical possibilities. This never works in the long run. No [...]
This blog is written by Johan Ronnestam. He's widely regarded as one of Sweden’s leading speakers and authorities in the field of modern creative and conceptual thinking and skill of innovating brands and their communication. The readers of Microsoft Indikat has named Johan Swedens most influential authority within digital communication
Almond Butterscotch named his photo Connected and lonely
