Inspired by Swedish blogger Fredrik Wass who stated that he will blog for a 100 days in a row I felt I had to get my blog going again. So here we go!

Photographed by Paulina while forecasting trends at the Creative Summit together with among others Brian Solis and Alf Rehn.

In 2011 I was honored to be selected as the keynote speaker for events all over Europe. I delivered more than 80 keynotes on entrepreneurship, creative ideas, future branding, communication and business development, some of them shared here on Slideshare. In more than 90% of the occasions I was given the highest ranking of all the speakers by the audience. Hell, I even spoke for 24 hours in a row without any sleep. In other words – I’m confident I have some thoughts to share on how to deliver a great keynote presentation.

Here are 15 keys to deliver a fantastic keynote presentation.

1. Before even getting on stage – make sure you’ve got your logos, pathos and ethos wired.

What you speak about is 50% of your keynote, but the way you look and sound giving that keynote is the other 50%. The worlds first branding expert Aristotles knew how to make people buy what he sold. He divided the means of persuasion, appeals, into three categories; Ethos, Pathos and Logos.

- Ethos: the source’s credibility, the speaker’s/author’s authority

My credibility when I’m speaking is of course a mix of how I look, my credentials and the way I bring my message forward on stage. A common mistake I see over and over again is when speakers enter the stage and then go; “Before I speak, let me tell you about who I am and the company I’m representing.” This is more or less totally unnecessary since you’re there for a reason. If you do your thing right people will understand that you know your shit. After all, someone invited you so the people in front of you in the crowd will surely expect you to deliver. Remember that no one knows what you will say before you say it so don’t be to hard on yourself if you forget something you were supposed to say!

Who would you listen to if you were a banker? Who would you listen to if you were an Art Director?

An important thing though is to avoid making people angry (if that’s now what your assignment is) by dressing totally wrong, swearing or making fun of things that matter to the people in the room. A certain amount of selling should always be taken into account even if it requires you to dress up differently than you’re used to.

- Logos: the logic used to support a claim (induction and deduction); can also be the facts and statistics used to help support the argument.

When it comes to logos there’s different ways to handle this. Reliable statistics, famous quotes, facts and but also your own observations. However if you only bring up a observation as a proof of your theory you’ll tend to make people feel unsure about your whole presentaiton. But if you make sure to find patterns in historical information and present them in an understandable way you’re usually home free.

In 2007 I spoke about how Facebook would be the worlds most trafficked site with the help of this technical analysis of site traffic.

After all – if you are giving a keynote about future trends or an idea the world have never seen you will have to present logics that support your claims. The history if often your best friend when speaking about things in the future.

- Pathos: the emotional or motivational appeals; vivid language, emotional language and numerous sensory details.

Mirror mirror on the wall! Yes it’s actually true. The more you rehearse the better you get. Use your face, eyes, arms, voice and your whole body. Once you’ve got it wired get out there and rock the party!

2. If you don’t know the subject – don’t speak at all.

The worst presentations I’ve ever given over the years are the ones where I didn’t really master the subject. Avoid moments like that. Of course that shouldn’t keep you from challenging yourselves every now and then. But don’t choose the big arenas for those crying games.

3. Ask what your contractor want

I’ve learned that no one knows your audience better than your contractor. Therefor it’s key that you ask what they want to achieve with your keynote. Make people happy? Make people angry? Make people scared or give people hope. Still I don’t want to much information. It’s important that the contractor doesn’t shape my presentation After all, I am the professional. My solution is the five bullet point rule. Before every presentation I’m expected to give I ask my contractor to send me five short bullets that explains who I’m speaking in front, what they want them to learn, how they want the audience to feel once I’m done and what the goal with the event is.

4. Sell one thing!

This is an easy one so I’ll keep it short – If you’re selling fish don’t make up stories about dead meat. Make sure people understans that know one knows big fish as you do!

5. Drop the corporate bullshit

If you’re representing your company and is expeted to sell something then make sure you share your knowledge and people will ask you in the end what you sell. Nothing sells as competence. Trust people to contact you if they thought you knew what you were talking about.  If you’re on stage purely focused on selling no one will listen to what you’re actually selling.

6. Drop the bullets.

Sometimes the best solution is to make fun of the worst.

No one wants you to read bullets from corporate slides. We’ve all been there. Stuck in the middle of an audience listening to some boring odd character looking not on us but instead on his own presentation and reading those bullets like dead people read poems…not good. Please stop giving keynotes if you don’t know how to sell your shit! Tons of corporate CEO’s are really good at this. They’re sent off to a stage somewhere in never-never-land expected to deliver a keynote with a deck of slides in their hands prepared by a assistent somewhere. I hate CEO’s speaking of shit they don’t know shit about. What’s up with that?

7. Drop the corporate fonts

Every slide in your deck should be there for a reason!

There’s nothing as boring as a presentation with one headline font and then another one for the rest. You’re on stage to inspire people, teach them something and especially keep them awake. No two slides should be the same.

8. Tell stories from your own life.

Preparing a keynote and a story about how my snowboard career ended.

Nothing brings life to a presentation like your own life. True stories that are coming from your own life are the best. People have never heard them before, they’re authentic and people out of some reason always count them as real stories. Of course, if you end up telling stories about Marsians and shit like that people will probably not belive you.

9. You’ve also got ‘black’ slides in your deck!

This is your most valuable slide!

In the world of photoshop, keynote, powerpoint and prezis maybe the most valuable color of them all – black – is often forgotten. If you’ve got something to say that you really really really want people to listen to. Place a black slide in the middle of the deck and let those words out without distraction. If you’re doing it right you’ll have your audience spellbound.

10. Rehearse, rehearse and rehearse some more.

This is one of the things I’m really bad at. But every time I’ve done a presentation that I’m really proud of I’ve almost rehearsed it. I even rehearse presentations that I know by heart already. You can never rehearse enough!

11. It’s your stage. Then make sure it fits your needs.

One of the key factors to delivering a great keynote is the actuall stage. Far to many times have I entered a stage that didn’t match the venue. Maybe the stage was to big compared to how many people visited the event or vice versa. Every now and then someone has placed a wide table between you and the audience – remove it. If people take their places far back in the room – leave the stage and get closer to them. The last thing you want is an audience that thinks your on stage acting superior and distant.

12. One minute before entering the stage

An audience in Zagreb minutes before I’m entering the stage.

Ok, so you’re all done and prepared to give the speech of your life. Remember those five bullet points I wrote about. Now it’s time to get into presentation mode. When I’m waiting to enter the stage I think about these five bullets. The most important one however is how did my contractor want people to feel once I’m done. If they wanted me to make people happy I’m smiling like a dumbass those last 60 seconds. I they wanted me to provoke the audience I’m getting myself psyched up and angry. If they wanted me to make people feel enlightened I’m getting ready to enlighten people. And then I do my best to keep that feeling alive all through the presentation.

13. If something goes wrong – restart yourselves.

Once you’re up there doing your best you will experience moments of dispair. You might see someone in the audience looking bored, someone looks tired or maybe you’ll get an angry comment. Now is the time to seek your inner strenght. Think back to that presentation mode you were supposed to deliver upon. Take a breath, pause, make people wait and then restart. You’ll notice that this will get you back on track!

14. Never lose track of time.

Make sure you prepare your presenter display right.

Rule number one of all presentations. If you’ve got 20 minutes it’s 20 minutes. Not less and definitely not more. If you’re using Apple Keynote you should make sure to set up your second screen with timer and a clock. Another good idea can be to download an app that Per Axbom told me about. It’s called Timer for iPhone and let’s you set up sections to keep track of time. It’s a great help!

15. Shine!

Now it’s up to you! Rock on!

(This is a Swedish post covering the 24 Hours Live event in May earlier this year)

Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade eller geniala idé. Ett enkelt koncept. Vi skulle spendera 24 timmar non-stop i hotelbaren, något slags världsrekord?, på ett av sveriges coolaste hotel, Clarion Sign Hotel, och föreläsa om framtidens kommunikations och affärslandskap samt hur det kommer påverka vårt samhälle och oss människor. Vi kallade konceptet för 24 Hours Live.

Therese Reuterswärd fångar oss med sin’telefon’ någonstans från baren.

Som om det inte var nog övertalade vi vår gode vän och ‘thincasting’ expert Robin Danehav att sända hela eventet live över nätet vilket skulle ge oss möjlighet att interagera inte bara med publiken på plats utan också de som följde oss via nätet. Sagt och gjort. Robin riggade tillsammans med Petter Karlsson och satte sig bakom kamerorna.

Klockan 12:00 den 6:e maj slog vi på (live) strömmen för att sedan hålla låda 24 timmar i sträck. Utan att Sova. Utan att ta pauser. Bara tala oavbrutet.

När klockan ett helt dygn senare åter slog 12:00 kunde vi blicka tillbaka på 24 fantastiska timmar där mer än 3000 personer på olika sätt följt livesändningen som inte marknadsförts mer än via några blogginlägg samt någon enstaka Tweet dagarna innan. Vi var helt enkelt osäkra på om vi skulle orka prata oavbrutet i 24 timmar och vågade därför inte göra för stor sak av det hela.24 timmar efter att sändningen gick igång så kunde vi dock konstatera – vi höll oss vakna, enligt tittarna lyckades vi i stort sätt leverera intressant innehåll 24 timmar i sträck (nåja, det var kanske lite djupt där runt 5-tiden på morgonen) och Robin behöll skärpan och levererade sveriges, om inte världens längsta non-stop livesändning via Internet utan att byta personal.

Alla 24 timmarna finns nu upplagda som enskilda entimmes program på Blip. Hoppa gärna in där och titta. Jag själv vill här i blogposten särskilt lyfta fram några favoriter.

24 Hours 12:00-13:00 – Vad är 24 Hours och framtida möten.

Den första timmen – i vilken Göran Adlén och Johan Ronnestam efter visst teknikstrul som löstes på sekunder av Robin Danehav och Petter finner trygghet i formatet, talar om ångestdockor och Thailändska humöransikten, presenterar hur 24 Hours kom till, det framtida mötet och slutligen om att våga misslyckas.

24 Hours – 16:00 -17:00 – Framtidens skola.

När klockan slår 16 börjar diskussionen om de viktigaste människorna i världen – våra barn. Efter att Johan Ronnestam leder tittarna igenom sin bloggpost ‘Tänk om’ så förgyller Rickard Gatarski timmen med sin närvaro och sina tankar och Mattias Östmar förklarar vad som behöver ske för att skolan ska förändras. Det handlar om avskolning, skattebortfall, teknologi, kreativitet och barnarbete.

24 Hours 04:00 – 04:30 – Intervju med Jerry Silfwer

Timmen mitt i natten i vilken vi har äran att bjuda in och få samtala med Jerry Silfwer om framtidens PR och kommunikation. Jerry är Executive Digital Strategist på Whispr Group, Inc. New York samt superbloggare på Doktor Spinn.

Stort tack till dig Jerry för att du ställde up helt spontant efter vår inbjudan via Skype.

24 Hours 10:00 – 11:00 – Robin Danehav om Thincasting samt vi dissar etablerade branchmedia.

24 Hours börjar närma sig sitt slut. Vad vore bättre än att då gå igenom hur vi faktiskt lyckats öppna en temporär TV kanal och sända live 24 timmar i sträck med bara internetuppkoppling och digitalkameror. Robin Danehav intervjuas av Göran och Johan. Du som är sugen på att testa det här själv – missa inte det här avsnittet. Bruttolistan över vad som behövs hittar du här.

24 Hours 11:00 – 12:00 – Sammanfattning av 24 timmars livesändning också spontana presenter.

Sista timmen är kommen. Vi inleder med en mastodontsammanfattning av hela dygnet. Otroligt många lärdomar, fantastiskt engagemang, spännande diskussioner och några misslyckanden. Vi tar också 5 minuter var och reflekterar över vad vi individuellt tyckt om dygnet. När det så blir dags att gå av scen får vi celebert besök av Brit Stakston och Rickard Gatarski som har med sig spontana presenter och blommor. Otroligt rörande. Alla listorna som skrevs under dygnet hittar du här.

Resten av timmarna hittar du här på vår Blip kanal eller så slår du dig ner och tittar igenom alla 24 timmarna på en gång.

En snabb sammanfattning av saker som hände lite här och var.

Vi lade ut punkter på vår Posterous blogg efter varje timme eller ‘åsiktsblock’. Riktigt kul att se hur vi lärde oss saker under resans gång samt att vi blev bättre och bättre på att interagera med publiken.

Johan Lange bloggade både här och där. Malin Ströman tyckte vi såg fräscha ut efter en lång natt. Mera Business skrev en härlig blänkare. Och precis när nästan allt var slut, då dök även IDG upp. De traditionella aktörerna är inte helt insomnade

Slutligen så vill jag rikta ett stort tack till Ludvig Lindblom (aka @internuts ) som tog det fantastiska initiativet att samla alla 3190! mentions på #24live som Twittrades under de 24 timmarna som vi höll på. Som om inte det vore nog så sammanställde han också statistik över Twittrandet. 3190 Tweets. 1467 stycken via Tweetdeck. Flest mentions mellan 20:00 och 21:00 på torsdagskvällen. @KarinTyden var flitigast med 111 stycken hashtags. Härlig konversation att titta tillbaka på.

Som RichardGatarski Twittrade ut. “#24live hade aldrig funkat utan en socialt medietränad (vad vi förr kallade) publik.”

(ps. Vi fick faktiskt klagomål. En gäst påpekade att om man satt och talade för människor skulle man inte hålla på och pilla med datorn samtidigt

Tack för allt stöd! Tack Göran. Tack Robin. Tack Petter. Tack Clarion Sign Hotel som lät oss sitta där och babbla.

About 2 month ago I was invited to Best Internet and beautiful Zagreb in Croatia to host a full day workshop on the future of communication. Me another 85 people had a great day where I mixed speaking sessions with, what I love the most, open discussions.

Before this event I was contacted by the leading business newspaper in Croatia – Lider. They wanted me to answer 10 questions that they would base an article on. Today as I was cleaning my desktop on my computer I thought – since you probably understand as much Croatian as I do I thought this could be a good blog post. So here we go.

Johan Ronnestam answers 10 questions about the future of communication (in Croatia to some extent

1. Once you are on the internet your competition is whole world and people speak in one language (mostly english). How can local brands stay local or share national values while ‘living’ in virtual world?

Johan Ronnestam: By being just that – Local. In a globalized world people will look for the unique brand that delivers something beyond what you can shop in every parts of the world, every country and every city. The times when we all wanted Starbucks coffee is soon to be over. Everyone who’s been traveling the last ten years recognize the feeling. You travel all over the world only to find the same brands you can shop for at home. Branding and marketing has always been about differentiation – and that’s why building on local uniqueness is the way forward.

2. You wrote that brand should offer value, not just sell, sell, sell…They should teach consumers some skills or just share knowledge. I agree, but how to explain it to CEO or CFO? What and when could they expect return on investment?

Johan Ronnestam: First off. It’s really not that different from a non-digital world. The brands you wanna come back to are the brands that offer more than their product. Traditionally this used to be about well educated sales personel, customer magazines, cliniques and more. It’s time to move this knowledge online but with the understanding that online means transparency. It’s easier than ever to compare products and features. So – the online salesmen (sites) gotta focus on value over sales. Sales will follow. When it comes to return on investment I think the answer is long term growth in social networks, search and obviously brand recognition. The social and search part can easily be measured. The brand recognition is tough to isolate – but that’s always been the case. Hasn’t it?

3. Do we really know our consumers? I mean, which are the easiest ways to get to know them or test them?

Johan Ronnestam: No we don’t. We tend to think we know our consumers but the consumer (if you even wanna call them that today) today is not the same as yesterday. People are more like chameleons. We tend to jump back and forth when it comes to identity. We simply don’t wanna be tagged. Online however we can really know what our visitors do and how they perform tasks. But don’t fall into the trap thinking you know who they are. A 18 year old guy from the suburbs wont react the same way twice.

4. What are your predictions concerning investment in internet as a media? What is going to happen with traditional media?

Johan Ronnestam: In a near future I don’t think we’ll look at the landscape as a media landscape. We’ll look at it more as a formated landscape. What I mean with this is that TV commercial won’t be a TV commercial any more. A forced video message however will live on. We’ll always be in need of distributing messages containing products and brands that people never heard of – for that we can not rely on search, social media etc. Someone has to find it first. PR and ambassadors marketing will of course mean a lot for those kind of messages but there will always be a place for interrupted messages like the ones TV, Print and Outdoor deliver today. The effect of the digital revolution however is that the information gathering, the desire and even the sales part of the consumer journey will be digitalised and therefor transformed.

5. In Croatia experts talk about digital revolution, internet marketing campaigns etc, but still, none has the courage to invest or try those virtual project like those in western market. What should the do first (as beginners) and what are the things they should know before investing in internet communication? What are the biggest signals that market (consumers) are ready for that kind of communication?

Johan Ronnestam: Prototypes. Experiments. Failure. Success. Meaning – you’ll have to mark a certain part of your media budget, not your production budget, for experiments that might lead you forward. The internet is unique in the sense that no two solutions are the same for two brands. You have to find your own way forward. One thing is for sure – as we’re seeing a shift in how people consumer brands we’ll also see new winners and losers on the market. The looses, as always when a behavior changes, will definitely be the ones that doesn’t welcome change.

6. How to boost traffic and where does it come from mostly?

Johan Ronnestam: Great brands today and tomorrow are built on great products. If you got em’ people will find you. If you’re product doesn’t stand the competition. Start there.

7. You wrote that faces, copy and design are very important and warned that competitors are just click away. Can you tell us something about that?

Johan Ronnestam: In the real world if you’ve found your way to a car dealer and everything doesn’t meet your demand it’s still for you to get into the car, drive for 30 minutes and find that next dealer. Online that click is just one step away. If your audience doesn’t get your design, understand your navigation, like your tone of voice he/she will type a new search into Google and move to the next brand.

8. What can we expect in future? Boom of conversational marketing? What about virtual advertising?

Johan Ronnestam: I actually think we’re in a 10-15 year period where small brands can bloom. But once those large brands find their way online for real (yep I think most of them suck at online communication) we’ll see how Adwords auctions will be about money again – and large brands got loads of that stuff. However – I do hope some of those small brands find their way up on the global scene

9. What are your thoughts on trend of branded web-series?

Johan Ronnestam: If focused on value regarding the category in which their products exist – great. Otherwise mostly stupid.

10. Internet is all about speed…What about emotions?

Johan Ronnestam: Technology and user interfaces is not what the brand is about. It’s merely the means to deliver the consumer experience of the product. So, photography, video and copy equals emotions. The actual websites however should focus on conversion, usability. By doing so you’ll end up having consumers feeling positive. I think Apple proves that both can be achieved side by side.

Ah. And before you leave this post. Here’s the presentation I held:

Du har säkert sett att jag själv och Göran Adlén har kommit på den fantastiska idéen att prata om kommunikation, trender, teknologi, reklam, design och massor av andra aktuella ämnen oavbrutet i 24 timmar i sträck på Clarion Sign Hotel nu på fredag den 6:e maj. Och som om det inte var nog – Robin Danehav, med stöd av Petter Karlsson, sitter också vaken 24 timmar i sträck och ser till att du som inte kan komma och hälsa på oss istället kan följa spektaklet LIVE på nätet.

Besök oss gärna på plats

Nu har du tre val. Vi hoppas att du väljer ett eller alla av följande alternativ:
1. Kom ner till Clarion Sign Hotel och hälsa på någon gång under de 24 timmarna.
2. Följ du livesändningen på nätet.
3. Följ konversationen kring eventet genom att bevaka #24live. Vi kommer göra vårt bästa för att svara på frågor och kommentarer.

Oavsett vilket val du gör tänkte vi ge dig några hållpunkter som kanske gör din planering enklare.

24 Hours Live 6:e – 7:e Maj / hållpunkter:

12:00-13:00 – Genialitet eller galenskap?
Introduktion till 24 hours. Vad är det här egentligen? Ett inledande samtal om framtidens möte och hur möteskulturen kommer att förändras.

13:00-15:00 – Vi intar lunch och slaktar sanningar.
Varför måste vi glömma bort alla de gamla teorierna. En hederlig slakt av många gamla sanningar. En historisk tillbakablick där inga modeller eller teorier är heliga.

15:00-16:00 – Ge fingret till etablissemanget!
Varför och hur kan vi trotsa de gamla spelreglerna. Vad kommer att hända med skivbolagen bokförlag etc i framtiden?

16:00-17:00 – Måste man lära sig Hallands floder fram och baklänges.
Tankar om framtidens skola

18:00-19:00 – Personliga varumärken.
Om man ska bli ett personligt varumärke måste man bli bra på något först – tankar om hur man bygger upp sitt personliga varumärke och varför så många kommer att älska ihjäl sig själv.

19:00-20:00 – Flopp och diss-timmen.
Historiska felbeslut. Varför har så många tagit fel beslut genom åren och varför bygger företagen lådbilar istället för att vara kreativa på riktigt?

20:00-23:00 – Middag med samtal om framtiden.
Samtal om teknologi, sociala media, 3D printing. Miljö, CSR och varför framtiden handlar om de små aktörerna

23:00-24:00 – Sammanfattning av de första 12 timmarna.
Lagom trötta ägnar vi en timme åt att sammanfatta vad som sagts och upplevts så här långt.

24:00-01:00 – Discografi
Vi plockar låtar, Googlar årtalet och reflekterar över hur marknadsföringsstrategier och reklam såg ut då.

01:00-03:00 – Shopping sphree.
Prata prylar och gadgets och skarp test av e-handeln. Vi hoppas inte plånboken sinar helt.

03:00-05:00 – Passion, drömmar och så mycket mer.
Samtal om livet. Göran och Johan berättar om sina liv.

06:00-07:00 – Morgonsamtal.
Reflekterar över natten

07:00-09:00 – Långfrukost med diskussion om yrket som marknadsförare, kommunikatör, designers osv.

09:00-10:00 – Framtidens thincasting.
Vad innebär video för framtiden. Hur har det funkat att sända 22 timmar så här långt i sträck. Robin Danehav ger sin syn på eventet och tankar om framtidens produktioner

10:00-11:30 – Sammanfattning av dygnet så här långt.
Johan och Göran presenterar sina respektive framtidsscenario. Det här tror vi!

11:30-11:45 – Vad händer nu.
Var hittar man filmerna. Vad kommer hända i framtiden. Johan och Göran berättar mer om 24 live konceptet.

11:45-12:00 – Alla 3 får 5 minuter att reflektera.
Kommer vi göra det här igen? Blev det bra?

12:00 – Nu ska vi hem och SOVA!

Me and partner in crime Göran Adlén, one of Swedens most hired and admired speakers on future trends, had a nice lunch a couple of weeks ago. Half way into a wonderful Pizza at Vapiano we suddenly cracked, what probably is our most stupid or…genius idea so far:

“Why don’t we lock our selves up somewhere and chat away about trends, communication, design, technology, the environment, the world and much more for 24 hours without any sleep or pause. NO SLEEP – NO PAUSE! and broadcast it – Live!?”

Seconds later I was off the phone with Robin Danehav, thincasting mastermind, who answered in seconds “I’m in!”.

Göran Adlén & Johan Ronnestam 24 Hours Live at Clarion Sign Hotel! Thincasted by Robin Danehav.

The event will be broadcasted live, both here on my blog and on the campaign website 24 Hours.se, as well as performed on stage at Clarion Sign Hotel in Stockholm, Sweden. So, mark the 6th and 7th of May 2011 in your calendars. Ah, almost forgot. If you’re on Twitter. Use the #24live if you wanna tag along.

Oh, and of course it’s all free. If you wanna pay something – pay me a Tweet or a Facebook link.

See you at lunchtime on the 6th of may!

ps. For you english speaking readers – the event will be held in Swedish but followed with 24 videos summarising the event – these will be text translated.

Some of you might have followed my blog since way back while others followed me only a couple of days. So I decided it was time to dig into Google Analytics and gather my top 100 blog posts, based on traffic, (I have written 596 to this date) between the years 2005 and 2011 for you to read.

I did actually start my first blog back in 2002 but quickly stopped blogging. It was more of an installation experiment. Then in 2005 I slowly started posting again. Up until now I’ve had over a half a million pageviews and 367374 unique visitors dropping in.

Oh, by the way. If there’s anything you like – please Tweet it or put it on your FB page. It would make me happy.

So here we go:

The Top 100 posts on the future of communication by Johan Ronnestam posted between 2005 and 2011 Have a good read!

1. Pixel Art Has Become Vintage Technology
2. 3 Social Media Models That Will Guide Your Brand Into The Conversation Landscape
3. A Book, MashUp, PDF or Whatever You Wanna Call It By Johan Ronnestam
4. 10 Packaging Concepts That Bring Boring Objects & Products to Life
5. The Essential Guide On How To Start And Configure A Blog That Rocks The World
6. Svenska politiker i sociala och digital media under valet 2010. Några råd på vägen – Det handlar om vem du är, vad du tycker och hur vi kan bli vänner.
7. Dear SAAB. Your Global Web Site Sucks.
8. Controlling your brand with creative excellence
9. Case ›› Re-branding: Turning A Diving Brand With A Heritage Into A Brand With A Future
10. Why Are The Worlds Greatest Brands Stuck In Old Technology And What Should They Do About It?
11. Lightbulb Packaging. If They Can – You Can Too!
12. The 10 Commandments Of Future Brands
13. Adolf Hitler and his evil eyes
14. 50 movie posters that will bring you back in time
15. The Social Formula For Small Business Owners
16. Future Integrated Communication From A Digital Perspective
17. A short story about love
18. I Think I Can Beat Steve Jobs
19. Social Marketing Simplified
20. Case: The Story Of How Sweden’s Newest Bank ‘Marginalen Bank’ Was Created, Implemented and Launched
21. So What About Volvo? Does Your Site Suck Too?
22. The Ultimate Mood and Storyboard Application
23. Brand and Communication Predictions For 2010 by Johan Ronnestam
24. Poladroid brings back the Polaroid memories
25. 21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation
26. Dear CEO’s, Board Members and Top Management – what’s more important? Wine or Change?
27. Toys that makes me go wow
28. Why You Should Wait To Use Facebook Email
29. Brand and communication predictions for 2009 by Johan Ronnestam
30. Here’s a logo that can stand time
31. I Just Want To Be Myself
32. How Traditionalists Think About Social Media
33. Mr Shohei Otomo rock my sunday evening
34. Is MobileMe the iTunes killer?
35. Foreign – The End. Ronnestam – The Beginning.
36. How To Successfully Identify A Future Trend
37. Steve Jobs and Apple will replace the Apple TV with a 10” wireless iMedia remote control.
38. Pepsi rebranding features dynamic logo
39. Mitt svar i sin helhet till Tobias Brandel på Svenska Dagbladet
40. Simon Pestridge From Nike Make Future Advertising Sound Simple
41. First Versace, then H&M and now Louis Vuitton ads. Madonna got the fashion giants wrapped around her finger
42. Ask Yourselves These 10 Questions And Then Go Off Conquer The World
43. 10 Reasons Why The Screens Are Coming in 2010
44. Top 5 viral advertising videos on Youtube in 2007
45. Seduce us or excuse us – 11 ways to bring your brand up to date
46. Swedish Television launches a great online television site but where’s the social interaction?
47. Think People Will Read About Your Service? Think Again!
48. Emotional vs rational messages in communication during global recession and Nigel Hollis
49. Luxury champagne brand Krug pops up their brand and shows how entertain the masses with minimum effort
50. Social Media. It’s There To Give Your Brand A Body
51. All Your Brands Are Belong To Us
52. AIDA Transformed By Digital Media. What Does It Mean To Your Brand Communication?
53. Dear The Economist – it’s MY thinking space, not yours!
54. Come On Over and I’ll Print A Lasagna or Pizza For Dinner!
55. Common Sense Communication
56. What Transparency Will Do To Your Brand
57. How to work better by Peter Fischli & David Weiss
58. The checklist that will save our world and maybe your brand too!
59. The Boy Who Lived – How a Comic Strip Can Make You Cry
60. How I Create
61. Let Me Introduce JAJDO – A Swedish App Brand For Kids
62. I Spent The Weekend On An Island And Challenged My Fears
63. Here’s To The Crazy Ones
64. Talar framtidens kommunikation med Göran Adlén och TrendTV nu igen
65. Time Replaces Money.
66. Control Your Home With Your Mobile
67. What Does The New York Times Know That We Don’t?
68. How To Win And Keep A Client
69. I’m a Leo
70. Hand drawn qoutes
71. adidas Techfit launched
72. How To Create A Great Ad For A Beer Brand? Easy! – You Don’t!
73. I’ve Said It Before But It’s Worth Repeating – We Just Wanna Have Fun
74. 2010 Is Coming To An End. Here Are Some Things I Did
75. Life Is Made Up By Small Things That Don’t Seem To Matter
76. How to innovate a album cover using typography
77. Why SAAB, Volvo, Ford, BMW, Volkswagen, Mercedes, Peugeot, AUDI, Chevrolet, Buick and the rest of the car industry should the adopt the iPhone model and develop the InCar OS
78. Google Introduce Live Search and Augmented Reality With Google Goggles
79. Optimal Webbnärvaro – Svar till Elias Betinakis
80. The new Blossa Glögg bottle
81. Here’s a flashmob I wish I’d known about
82. A Brand New Branded Day
83. A great post on car logos
84. Vad var det jag sade – Årets Julklapp 2010 – En läsplatta.
85. On my way home from 6 days on Lanai, Hawaii that changed my life
86. I adore a good wine. I love a great design. When these two collide I’m lost in the explosion
87. When You Want To Communicate Something. Change Perspective!
88. Varsågod. Here are my Netvibes feeds
89. Foreign provided the vows for the marriage between H&M and Viktor and Rolf.
90. What is shopping? What is branding? What is marketing? Who’s the designer?
91. If you wanna get some brand love tomorrow you better get into the conversation today
92. RIP Michael Jackson
93. Göran Adlén intervjuar Johan Ronnestam om framtidens kommunikation i TrendTV
94. Turn Your Business Into A Smarter Social Business
95. I Ffffound my new favourite image search
96. New York Times reinvents online newspaper reading with a new skimmering interface
97. It’s all an illusion
98. A Sustainable Plan And My Point Of View
99. In order to create something timeless you’ve gotta set Megagoals.
100. WWRD – 36 things Ronnestam would do differently if he had control of brand that delivered broadband, telecom and television services

And there we go. The Top 100 posts. Personally I still lack tons of posts in this list. But in order for you to find those – stick to the tag cloud to the right and look for the related posts beneath each and everyone of these posts.

Have a good night! – Johan Ronnestam

Right now I’m trying to find the time to finalize a couple of posts hidden among my drafts. However I’ve got a quite tight schedule right now with 4 exiting speaking appearances (and another 4 closed ones) where I’ll be speaking about future communication, social media, branding and creativity the coming 2 weeks.

So, if you wanna tap into my brain before Easter you’re probably better off meeting me in:

• Stockholm, Sweden 16th March – The Conference by Wednesday Relations
• Tallin, Estonia 19th March – Password 2010 by Best Marketing
• Zagreb, Croatia 24th March – FutureAd 2010
• Stockholm, Sweden 25th March – Social Cash by Disruptive Media

See you there?

Today I pulled a gig together with homie Stefan Hyttfors, the founder of Wenderfalck. We were invited by Pfizer to shake things up and draw out some ideas on how to prepare for the future. Stefan painted the background and I mixed the colors. I think we did a good job?

Among other things I spoke about the importance of passion and providing people with some kind of value based on your knowledge. To paint that picture I told a story about – Gary Vaynerchuk the founder of WinelibraryTV. Then after the session Stefan tipped me about this video where Gary talks about personal branding at Web 2.0. What a speech!

My favorite qoute:

“Which tool should I use? All of them! Your user base, people that care about you – you need to connect to them – anyway you can, everywhere you can, as often as you can. That is essential!”

Now – enough with the text. Spend the next 15 minutes of your life learning why you should quit your job!

So, what are you waiting for?

Igår kväll intog jag soffan hos Björn Falkevik, Mattias Östmar och Joakim Nyström. Det var dags för andra episoden av Sweet Sunday Web Crunch eller Geek TV som en del kallade konceptet på Twitter. Geek TV var ett rätt beskrivande namn alla fall på gårdagens ‘TV’ program som sändes live på Bambuser.

Under ca 70 minuter avverkades allt från Mindpark Top 100 projektet, Next Event, Augmented Reality, XBOX 360 Natal, hur Internet förstör demokratin, användbarhet med Jonas Söderström, open source projeketet Arduino till mer djupare filosofiska samtalsämnen. Riktigt kul!

Björn hade på ett förträffligt sätt riggat 3 stycken webbkameror som han styrde med vänsterhanden samtidigt som han deltog i programmet. Vi körde live-chat och bevakade Twitter (därav min något distraherade uppsyn ibland) allt eftersom programmet löpte på. Björn har skrivit mer om livesändningar över nätet på sin blogg.

Tack en gång till Björn, Mattias och Jonas som bjöd på en härlig söndagskväll!

This weekend I was one of the privileged ones attending the second TEDxStockholm with among others Hans Rosling speaking. TEDxStockholm is a place for people who believe in the power of ideas and inspiring talks to help shape the face of the future.

A great picture by Gitta Wilén from the first TEDxStockholm. Can you spot me?

Together with another 200 people (who like me created their own name tag) I spent the sunny Saturday inside a cellar and I’ll tell you – if I could have turned myself into a Bat I’d still be there hanging up side down, still inspired still amazed. Thank you Teo Härén and Henrik Ahlen for turning my Sunday into a joyride !

My TEDxStockholm name tag

Once home I spent the evening with some friends who had never heard about TED and once again I realized how few people in this country who actually know about the whole TED.com thing.

Nobody, absolutely nobody should spend their life on this wet bowling ball of ours that we call Mother Earth without having spent at least 10 hours of their life on TED.com.

TED is about sharing thoughts on innovation, ideas, research, knowledge and passion. And since I’m personally all about passion I’d like to share one my favorite speeches from TED before you go on and explore on your own. Here is Isabel Allende telling you tales about passion in the most passionate way one can imagine

So, even though this post feels like the most obvious post I’ve ever written I just have to make one thing sure – ALL OF YOU! GO TO TED.COM now if you haven’t been there before. Learn and become inspired.

Jag drivs av att få människor att förstå att vi lever i ett nytt kommunikationslandskap som totalt förändrar företags sätt att göra reklam och kommunikation. Det här är min passion!

Som en del i min masterplan har jag skapat ett event i sammarbete med Wednesday Relations. Det är en heldag med fantastiska talare som alla har en sak gemensamt – kunskapen om nya sätt att göra kommunikation.

Deltagarna strömmar till och det kommer bli en superdag. Några av sveriges största varumärken skickar folk från marknadsavdelningen och flera av våra största digitala byråer skickar deltagare men en företagskategori lyser än så länge med sin frånvaro – Reklambyråerna!

Uppenbarligen verkar det svårt att lära gamla hundar att sitta så jag vänder mig till valparna. Något måste ju hända!

Därför köpte jag själv 50 stycken biljetter (jag fick ett bra pris) som jag ger bort till världens bästa reklamskola – Berghs. Lärare och elever är med i utlottningen och den 8:e oktober hoppas jag på att inspirera de några av viktigaste människorna i världen ›› unga kommunikatörer som kommer att göra precis det jag också vill – förändra!

Det lustiga var att när jag gjorde det här fick jag frågan av en del människor som verkligen borde fatta (ingen nämnd ingen glömd). “Vad tjänar du på det, de kan väl betala som alla andra?”

Framtidens kommunikation handlar bland annat om att dela med sig. Sharing is caring. Dessutom känns det otroligt kul!

Välkomna kära vänner på Berghs!

Med undantag för något överraskande inslag är talarlistan till The Next Event klar. Jag är så otroligt stolt över att få presentera vad jag tycker är sveriges intressantaste mix av talare inom ämnen som kommunikation, varumärken, marknadsföring, sociala media och reklam. Idag satte vi pricken över ‘i’ på plats när Gunnar Broman, the ABSOLUT man, tackade ja.

Mitt arbete med The Next Event börjar närma sig finalen. Lokalen är satt. Talarna klara. Schemat börjar sätta sig och nu börjar det handla om att dramatisera dagen på Södra Teatern.

Nu har vi en fantastisk blandning av unga, gamla, erfarna, nyfikna och framförallt kunniga talare på plats. Tillsammans kommer vi ge allt för att våra gäster får en så unik och inspirerande dag som möjligt.

Gunnar Broman, Lotta Lundgren, Per Robert Öhlin, Johan Ronnestam, Elia Mörling, Björn Alberts, Judith Wolst, Stefan Hyttfors, Leo Razzak, Andreas Lübeck, Per Torberger, Peter Lilliehök och Katja Janford välkomnar dig till The Next Event.

The NEXT Event är ett endagsseminarium i regi av Johan Ronnestam av Wednesday Relations den 8:e oktober på Södra Teatern i Stockholm.