Simplicity

Simon Pestridge From Nike Make Future Advertising Sound Simple

March 19, 2010

Apple, Nike, adidas, Google and so on. It’s always easy to point the wow pointer to these huge brands that have massive amounts of brand fans world wide. But sometimes you’ve just gotta remind people about why these brands often are leading the pack. I have just gotten of stage in Tallin, Estonia after speaking [...]

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Case ›› Re-branding:
Turning A Diving Brand With A Heritage Into
A Brand With A Future

March 8, 2010

Last summer I got on a train leaving Stockholm for Gothenburg. Together with freelancing project manager, planner and colleague Caroline Karlström I had a meeting set up with diving brand Poseidon. This was the start of a project where I truly had the opportunity to work with all aspects of branding and creative communication. A [...]

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Brand and Communication Predictions For 2010 by Johan Ronnestam

December 31, 2009

This last year, 2009 has been a blast in many ways. Almost every day I’ve received interesting news from friends, other bloggers and my RSS feeds. Even thought we’ve seen one of the most severe economical downturns this year it seems advertising, communication and technology has been the business to be in. Brands seem to [...]

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10 Reasons Why The Screens Are Coming in 2010

December 6, 2009

The Mobile Revolution. Have you heard that one before. Well, just when it’s about to happen thanks to the iPhone and the Android OS I’d like to launch a thought about the next revolution – ‘The Revolution of the Screens’. A couple of month back I got my Amazon Kindle. I blogged about the Microsoft [...]

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Surf’s Up! Or…Are You Having Problems Getting Waved

November 5, 2009

You might be one of the lucky ones finding yourself logged into your brand new Google Wave account? Then you, just like me, might also think something must be wrong with you since you’re not getting what all the hype is about. Google themselves has launched a couple of videos showcasing the possibilities with the [...]

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Optimal Webbnärvaro – Svar till Elias Betinakis

October 12, 2009

En optimal webbnärvaro går generellt ut på att placera sig ett steg före konkurrenterna på en mognadstrappa som står i förhållande till den egna branschens, substituts eller andra framåt- eller bakåtintegrerande aktörers digitalisering. En mognadstrappa där översta steget är total digitalisering av såväl affär som, marknadsföring, organisation och operations.

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The Ultimate Mood and Storyboard Application

October 6, 2009

Creatives all over the world do their best to visualize their ideas when pitching clients, preparing for photo shoots or simply putting their ideas on paper. Apart from sketching with Sketchbook Pro I’ve personally been using Flickr and Google Image Search combined with Photoshop for ages. Lately I’ve added Bing and iStockphoto to the list. [...]

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Art, Technology and Nature Combined turns into a Future Innovation

September 18, 2009

Thomas Traxler has got his shit together. Powered by nothing but sunlight and some threads, Thomas Traxler‘s “The idea of a tree project” shows us how objects can grow during the course of a day. His project more or less mimics the way a tree grows and changes shape due to weather conditions. Amazing. Thomas [...]

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21 Steps on How to Monitor Your Brand Online and Keep Track of the Conversation

September 17, 2009

And now to a very sensitive issue – monitoring. As some of you know my profession is leading brands into the future of communication. One of the more important parts of this is teaching them how to keep track of their own brands in the jungle of conversation. What are people saying about my brand, [...]

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Stage diving big balls that generate sound makes me smile

July 7, 2009

Spotted this wonderful video showcasing a series of round balls that generate different sounds as the audience bounce them around. It’s a great ‘stunt’ performed by Intellijel in collaboration with Danjel Van Tijn at the Siggraph 2009. Give people something fun and innovative to interact with and they’ll do just that. Listen to the audience [...]

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TEDx Stockholm and Richard Gatarski’s crowd sourcing experiment

June 3, 2009

Mark this weekend in your calendars. TEDx is coming to Sweden and it’s thanks to Teo Härén & Fredrik Härén and Henrik Ahlén who’ve been the driving forces behind getting TEDx here. The first event is beeing held north of Stockholm with about 40 people attending the party and I’m honored to be one of [...]

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