From the category archives:

Simplicity

Steve Jobs - a natural born marketing man

by ronnestam on September 1, 2008

Wise word from Steve Jobs as he held his speech to the employees at Apple when returning to the company 1997.

Thanks Alexander for the tip. 

 

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IKEA makes relevant use of web-TV

by ronnestam on August 18, 2008

p-image-458″ title=”ikea_tv” src=”http://www.ronnestam.com/wp-content/uploads/2008/08/ikea_tv.jpg” alt=”" width=”490″ height=”397″ />

It makes me warm to see that companies out there are starting to utilize the possibilities that comes with social media. IKEA has definitely understood how to make good use of web-TV as they started their own IKEA.SE/TV where you are invited to upload your own interior decoration tips.

What’s even better is the fact that they’ve stuck to blogging standards when they have designed the whole thing and not fallen into the trap of trying to do something new and different. According to BuiltWith they’ve used Ruby on Rails to create it. However, I do recognize a lot of plugins, so it wouldn’t surprise me if Wordpress or something similar was stuck in the bottom of the whole thing.

Jacob Nielsen, famouse user interaction dude from Denmark once said: “People spend most of their time visiting other sites”

Thanks Reklamfeber for pointing this one out.

 

 

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Should your creative idea be executed or not?

by ronnestam on August 17, 2008

Ms Swissmiss found a pretty good answer to that question on Frank Chimero’s, designer, illustrator and tinkerer from Missouri, USA, website.

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Everything communicates

by ronnestam on June 17, 2008

We talk a lot about how logotypes, advertising, products, packaging, tone of voice, TV commercials, websites etc etc etc communicates the brand. But usually, the more business-oriented the purpose, the stiffer the creative executions. That’s why I just love to see infographics like these.

How would the infographics look in your annual report next time if you were true to your brand?

As usually when you find something nice and it’s an image, you find it at FFFFound.

 

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What is this Social Media?

by ronnestam on June 10, 2008

Today I am: happy about iPhone 3G, working on signing people up, had Japanese Gyoza for lunch and talked to Björn.

Björn, is a good friend of mine who tipped me about a YouTube video that outlines what Social Media is all about in a very pedagogic way. I liked it, so I blogged it.

If you’re Swedish another Björn made me happy yesterday. Björn Falkevik published a Video in Swedish the other day on a similar subject. Once you are done with the one above, go ahead and look at this one.

 

 

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Hitler vs Chaplin

by ronnestam on May 13, 2008

hitler_chaplin_print_advertising.jpg

I spent yesterday looking through tons of ads, some good and some bad when I was doing my job in the jury for Guldeken, a local advertising competition in the south of sweden.

However, the best print ad wasn’t to be found among the contenders. That one was sitting on the desktop of fellow jury member Patrik Spång, CD at Jerlov in Gothenburg.

Of course it was easy to find on AdsOfTheWorld.

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Just when people learned reflection

by ronnestam on May 5, 2008

apple_itouch.jpg

Great communication is made by people who go their own way. And what’s cool with this latest ad-campaign by Apple for the new iTouch is that they do exactly that.

When everyone around the world go crazy for drop-shadows and reflections (much inspired by Apple) these guys led by Steve Jobs turn 180° and introduce a set of Helmut Crone/60’s style, simplistic, old fashioned, typed copy ads. I love it.

Differentiate or die!

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Creatives begin by asking questions

by ronnestam on April 22, 2008

ted_widget.jpg

After reading a great presentation about improving interface design I ended up on Garrett Dimon’s site - The author. Once there his latest post got me to install a widget for the first time in ages.

The widget is called “The Big Questions” and is a great mind opener for everyone who is involved in any kind of creative process. Get it and be inspired to solve new problems.

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barack_obama_wikipedia.jpg

I’m working on a presentation about digital marketing and as I’m gathering information on Barack Obama’s great digital campaign activities I stumbled upon the Wikipedia page about Mr Obama. And DAMN, these PR guys of his has done a great job of filling this page with information.

I used Paparazzi (note, a little software tip here) to take a screenshot of the full page and WOW, it’s a freakin 15,4 meters tall. That must be some kind of record?

Hmm, I didn’t read much of it but I bet Obama turns of here and there in the search engines.

(I’m not taking a political stand here)

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Old + New = Innovation

by ronnestam on April 15, 2008

eye_exam.jpg

I just love it when people grab old ideas and turn them into new.

At first glance I thought it was an ad for Fritz Hansen and though WOW. But it’s just (I love it) a great poster by Blue Art Studio for you to hang on your wall.

Got it through Notcot.

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Let’s start changing the world for the better

by ronnestam on April 8, 2008

In a world of war, violence, rape, isolation and loneliness we need to act. This is my modest contribution on a wednesday evening.

Change the world today

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YouTube wishes Happy Valentine with cute logo

by ronnestam on February 14, 2008

youtube_valentines_logo.jpg

This is nice.

I visited Google, Apple and other sites that usually do this, but was disappointed to see that YouTube was the only one that kept the loving spirit going.

If you have other Valentine logos let me know.

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