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Simplicity
The food industry keeps on spending money on products that saves us time. Fast food, pre cooked food, half fabricates, frozen food etc etc. It’s easier than ever to distance ourselves from the fact that we are using up natures resources faster and faster. If we keep it up we’ll be in big trouble sooner than later.
This is where the knife comes into play. Get a really good knife. Buy fresh meat, fish and vegetables. Then put that iPhone or iPad away and let the cooking take time. As a result your relation to food will change and you’ll end up appreciating what mother nature gives us and in the long run you’ll start to use less of mother natures resources and more of your brain power.
Change starts with a knife, it’s that simple!
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The toughest question on earth. How do you make people do something? I don’t mean clicking ‘like’ on your Facebook page or follow a link only to spend 2 minutes watching a fun video. How do you actually make people see something, find out more about it and then take action. I’d say it’s harder than it’s ever been to make people take action. We’re spoiled and [click to continue…]
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Remember that first slide of yours?
Ever tried an iPhone? When you first did, did you have to read the manual? Nope cause Apple builds their stuff for the monkey brain we’re equipped with. It was configured some [click to continue…]
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If you’ve followed this blog and me for a while you know I’ve been heading the work of making one of Sweden’s newest brands come to life – The Marginalen Bank.
It’s a fantastic assignment where I’ve together with Caroline Karlström have been given the honor of both creating the actual brand as well as establish it and building it on the Swedish market. Read more about that here and here.
Today another chapter in the Marginalen Bank branding story was written.
This morning our latest move to continue differentiating the bank from it’s competitors went live. And I’m damn proud of the results. The challenge was to create a concept that continues to build the Marginalen Bank brand in a positive way and emotional way. We felt we needed to innovate the creative concept we had previously worked with and move beyond illustrations but still stay within the areas of art and creativity. With this in mind we created a new communication platform that truly emotionalizes the brand, creates awareness and hopefully creates positive results.
The idea: Have creative people within the cultural industry interpret different key aspects of Marginalen Bank’s business areas.
We teamed up with the fantastic dancer, and great personality Fredrik ‘Benke’ Rydman, more known to some of you for being one of the founders and creative leaders behind the dance group Bounce. (If you don’t know of Bounce chances are that you probably know about the Flashmob tribute Bounce performed when Michael Jackson died.) Today [click to continue…]
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Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to reflect that position. Their question: What do we do? As always I teamed up with Caroline Karlström and accepted the challenge to answer that question. In this project I took on the role as both head of strategy and concept as well as actually delivering the top level designs of the new Vasakronan that Britny later implemented and refined.
This is what we did. Parts of the new Vasakronan digital brand presence
The new Vasakronan.se runs WordPress!
Me and Caroline started the project with an analysis phase and analysed their existing presence, the traffic to their site, the content, the design and the site structure. We interviewed representatives from Vasakronan as well as their clients and potential prospects. We also performed an extensive technical analysis [click to continue…]
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If you’re my brand: Never let me down. Keep on making me smile. Stay cool. Always surprise me. Change when you need to, but stay true to your heritage. Dress nice. Make sure I don’t have to hide our love. If you do something bad – stay honest and tell the truth cause I will forgive you. And finally! Never ever take me for granted.
Tokyo in sunrise – A Brand that didn’t let me down. Taken from my Instagram feed.
If you’ll stick to these simple guidelines – I’m prepared to spend the rest of my life with you and give you my all my love. If not – get lost!
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There are tons of consultants (including myself) selling branding services around the world. Most tend to say (not including myself) that branding is complexed. A quick search on Google image search reveals tons of models. What if we look beyond those models and all those advices that often lead to heavy brand manuals that no one wants?
What is the core of great branding? Here’s my five cents:
1. Clarity
What are you about? Make sure that is clear to your audience either straight up or over time.
Carl Lagerfeldt and Lady Gaga knows great branding!
Clarity is about teaching your potential fans about what you are [click to continue…]
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