Research

Here’s something you really need to remember

February 1, 2009

We can all have great ideas. Be great at design. Write copy that makes people laugh or cry. Our strategy can be intelligent and smart. But if we don’t understand how the brain remembers things our efforts are doomed. New York Times has an excellent article on the subject where among other things The Simpsons turns out [...]

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Soon I’ll publish my neuron information brain feed on Brainbook

January 10, 2009

Imagine yourselves laid back on a sofa connected to the net working on your latest design project. Only you’re not working with a mouse and keyboard but instead you’re developing the latest designs directly in your brain. Or maybe you’re a scriptwriter who want to create your own underground movie. No problem. Just lay back [...]

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Get your clown suit ready if you wanna reach out to consumers in 2009

January 2, 2009

A couple of days ago ComScore published a Top Social Media Sites 2008 list. The list that I found on Techcrunch is an interesting read since I for one thought that Facebook and MySpace would be on top. But instead we find Blogger as the largest social media site in the world. Blogger and WordPress [...]

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Brand and communication predictions for 2009 by Johan Ronnestam

December 29, 2008

Last year, inspired by ReadWriteWeb I stuck my nose out and tried to predict what 2008 would bring us in terms of trends, technology, communication and ideas. About 70% of my thoughts were confirmed but I of course missed out on some too. 2008 is coming to an end and it’s time for me to [...]

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The third choice

December 18, 2008

There’s a blog called NeuroscienceMarketing. Don’t know if you read it, but every now and then they got some great insights on marketing. The other day Roger Dooley posted a short piece the other day called ‘Offer a third choice, boost sales’ that made me notice his first post ‘Decoy Marketing’. Decoy marketing is about the [...]

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Social media predictions for 2009

December 16, 2008

All over the blogosphere we can expect 2009 predictions covering our feeds like fireworks on new years eve. Entrepreneur Peter Kim is one of the first out. He has put together a quite interesting paper that highlights what he think will be the things to watch for in 2009 when it comes to social media. Worth a [...]

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Why conversational marketing is the communication of tomorrow

December 11, 2008

In this recent study Forrester asked people in North America what information sources they trusted. Look at the 2 bottom bars. The least trusted source of information is a company blog and social networking initiatives from a company or brand. Lately I’ve been talking a lot about how communication must shift from event based communication [...]

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Nyhetskanalernas framtid i mobilen är ljus

November 30, 2008

Blåst på mobila nyheter. Det är rubriken på Martin Jönssons senaste inlägg i SVD om nyhetstjänsternas framtida utmaningar. Martin menar att nyhetstjänsterna för en ojämn kamp mot allt annat som släpps på mobilen samt att det inte är nyhetsändningarna som kommer stå först i kön för vad användarna vill ha i sin mobiltelefon i framtiden. [...]

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How much longer can online advertising play hard to get without clients waking up?

November 17, 2008

I have spent the last hour looking through some of the latest additions to thefwa.com. What strikes me is how stunning most production are right now. The quality of the latest things released by agencies worldwide is amazing. Its also extra fun to see that a lot of the campaign sites has been produced by [...]

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A structured visualization of planning

November 16, 2008

Leon is a planner at the Stockholm branch of Jung von Matt. Apart from that he’s running a blog called The Planning Lab that I tap into on a daily basis. The other day he posted the sweet little visualization of the planning process above.  Here’s two recommendations. 1. Read Leons blog. 2. Download the planning [...]

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Dion Hinchcliffe show you the innovation opportunities

November 15, 2008

Saturday. Got my sister’s kids over. After 20 books, 10 songs and probably 10 extra visits to the toilette (without result) before the little devils finally fell asleep there’s really no room for blogging. But while waiting for one of them to fall asleep I found this great visualization of innovation opportunities on Dion Hinchcliffe’s [...]

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If you’re into advertising then this message is important. If you’re into being a voyeur, then it’s really important

November 13, 2008

Product Manager Matthew Liu says it better than me. So listen!

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